{"id":10517,"date":"2020-04-28T12:07:47","date_gmt":"2020-04-28T18:07:47","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=10517"},"modified":"2020-06-08T10:37:20","modified_gmt":"2020-06-08T16:37:20","slug":"pcc-webinar-your-beauty-simplified-inclusive-personalized","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/10517\/pcc-webinar-your-beauty-simplified-inclusive-personalized\/","title":{"rendered":"YOUR BEAUTY: Simplified, Inclusive, Personalized"},"content":{"rendered":"

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Presented by BASF
\nMay 28, 2020 at 2 p.m. EDT<\/strong><\/h3>\n

BASF Care Creations Unveils Spring Launches:<\/h3>\n

2020 has brought us an emphasis on self-care and safe beauty, the latter an already expanded take on the popular clean beauty trend. While there\u2019s a greater demand for transparency of ingredients from consumers, and from brands seeking to avoid misleading claims and messaging, personalization also remains a strong drive in the beauty category. \u201cOne size fits no one,\u201d as they say.
\nSkin care, still one of the fastest growing segments in beauty, shifts towards targeting the individual as well as specific needs. One clear example is the rise in consumer awareness of microbiome. The search for microbiome skincare on Google increased by 110% in 2019, according to Bespoke Advantage. Like the growth of personalized skincare products, hair care products are seen promoting styling for textured hair, and often advertising a single, unique claim \u2013 something which is translated by consumers as the simplicity they\u2019re craving. Less is more in 2020, and multifunctional products that save time and make it easier on the pocket are expected to thrive.<\/p>\n

In this webinar we present brand new solutions that are lifestyle-driven, personalized, celebrate natural beauty and save time with multifunctional ingredients and simplified formulations.<\/strong><\/p>\n

Product Launches:<\/strong><\/p>\n