{"id":10720,"date":"2020-07-03T08:05:35","date_gmt":"2020-07-03T14:05:35","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=10720"},"modified":"2023-06-06T13:03:42","modified_gmt":"2023-06-06T19:03:42","slug":"pcc-clean-beauty-a-significant-trend","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/10720\/pcc-clean-beauty-a-significant-trend\/","title":{"rendered":"Clean Beauty: A Significant Trend"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-10722 size-full\" src=\"https:\/\/ulprospector.ul.com\/media\/2020\/07\/beauty-products-iStock-1163013366-600x400-1.jpg\" alt=\"Photo of beauty products - Learn more about clean beauty\" width=\"600\" height=\"400\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2020\/07\/beauty-products-iStock-1163013366-600x400-1.jpg 600w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2020\/07\/beauty-products-iStock-1163013366-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>Clean beauty is the integration of mega trends like natural cosmetics, health, wellness, social, ethics, and environmental responsibility. Consumers are becoming increasingly conscious, better informed, and more concerned about the safety and efficacy of products or ingredients they are putting into and onto their bodies. Originally starting in the foods industry, clean beauty has now become a mainstream concept in personal care. The clean beauty sector is hot and grew 42% from 2017 to 2018 with projected global sales of $22 Billion dollars by 2024 with the top selling clean beauty personal care categories being skin care followed by hair care (1).<\/p>\n<p>I believe that the current natural beauty trend has become overly extreme often resulting in products that are ineffective and more irritating. Just because ingredients are natural doesn\u2019t guarantee safety or performance. Many times, the reverse is true; they are inconsistent in quality, performance, and stability. Synthetic cosmetic ingredients like silicones, thickeners, film forming polymers, chemical sunscreens, emulsifiers, preservatives are extremely difficult to replace with natural alternatives without compromising performance. Many synthetic ingredients have a long history of safe use and are produced from sustainable, environmentally friendly feedstocks which are frequently more cost effective.<\/p>\n<p>The top consumer claims associated with clean beauty include natural, non-toxic, free of, cruelty free, paraben free, and hypoallergenic. There is however no universal list of \u201cunclean\u201d or dirty ingredients with each clean brand or retailer having their own list of no-no or free of ingredients list. Common dirty ingredients include SLS, Formaldehyde, Parabens, Triclosan, Paraffins, Phthalates, Aluminum, mineral oil, and Hydroquinone.<\/p>\n<p>Clean beauty in principle is a holistic, rationale, approach to product development focused on using ingredients that are safe, effective, sustainable, ethnically produced, and environmentally friendly. Utilizing ingredients that are the best of science and nature focusing on safety\/performance and not whether they are natural or synthetic. Unfortunately, many of the currently marketed clean brands don\u2019t live up to their promises and are poorly formulated. Ingredients are not banned based on available scientific data but on the opinions of ill-informed individuals.<\/p>\n<h2>Clean beauty product development principles<\/h2>\n<ul>\n<li>Total product and marketing transparency- marketing data suggests that consumers trust transparent brands more than conventional ones and are willing to pay more for products from transparent brands (2). Honest labels can help assure the consumer that products and ingredients are safe, non-toxic, and effective. Product claims should be non-exaggerated and believable. The consumer over the years has been inundated with exaggerated claims and marketing stories. Additionally the internet has provided the consumer with the ability to do their own fact checking and research.<\/li>\n<li>Effective products and actives backed by published scientific data and clinical testing. Using synergistic combinations of known, proven actives to increase performance. The use of natural based ingredients to help provide assurance of performance.<\/li>\n<li>Simplicity-simplified formulations enabled by using multi-functional, consumer trusted ingredients.<\/li>\n<li>Environmental and social responsibly-use of ingredients that are sustainably sourced and produced. Minimal use of packaging materials\/refillable packaging that is safe for the environment and biodegradable.<\/li>\n<\/ul>\n<h2>Clean beauty formulation strategy<\/h2>\n<ul>\n<li>A strong technical rationale for each ingredient used, especially actives<\/li>\n<li>Formulation simplification, less in better<\/li>\n<li>Use of multi-functional ingredients<\/li>\n<li>Use of actives credentialed\/recommended by dermatologists or backed by clinicals performed using peer reviewed methods<\/li>\n<li>Avoidance of using highly unsaturated ingredients prone to oxidation. Especially natural oils containing high levels of polyunsaturated fatty acids<\/li>\n<li>A though understanding of ingredients used along with impurities<\/li>\n<li>Minimize the use level of preservatives, fragrances, essential oils and emulsifiers. Avoid using Phenoxyethanol and Benzyl alcohol since they can cause neurosensory skin irritation.<\/li>\n<\/ul>\n<h2>Top clean beauty brands<\/h2>\n<ul>\n<li>Beautycounter is the top clean beauty brand. In 2018, Beautycounter was the most searched beauty brand online in the U.S. Claims to have 0ver 1500 ingredients on their ban list.<\/li>\n<li>Drunk Elephant (owned by Shiseido)-founded 2012, claims to sell clean compatible skincare using only ingredients that either directly benefit skin health or support the effectiveness of formulations.<\/li>\n<li>First Aid Beauty (owned by P&amp;G)-founded in 2009 and committed to sensitive skincare, has over 1300 ingredients on their ban list<\/li>\n<li>Goop &#8211; founded in 2008 by Gwyneth Paltrow (CEO) and Juice Beauty to launch Goop Skincare.<\/li>\n<li>Tata Harper-founded in 2012, claims to be 100% natural and nontoxic<\/li>\n<\/ul>\n<h3>References<\/h3>\n<ol>\n<li>org, NPD, Allure<\/li>\n<li><a href=\"http:\/\/gcimagazine.texterity.com\/gcimagazine\/april_2019\/MobilePagedReplica.action?oly_enc_id=3136C2788801F4M&amp;r=3136C2788801F4M&amp;pm=1&amp;folio=14#pg17\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/gcimagazine.texterity.com\/gcimagazine\/april_2019\/MobilePagedReplica.action?oly_enc_id=3136C2788801F4M&amp;r=3136C2788801F4M&amp;pm=1&amp;folio=14#pg17<\/a><\/li>\n<li>Jeb Gleason-Allured, Rachel L. Grabenhofer, Clean Beauty Decoded Cosmetics. Toiletries November\/December 2019, pages 18-26.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Clean beauty is the integration of mega trends like natural cosmetics, health, wellness, social, ethics, and environmental responsibility. Consumers are becoming increasingly conscious, better informed, and more concerned about the safety and efficacy of products or ingredients they are putting &hellip; <a href=\"https:\/\/ulprospector.ul.com\/10720\/pcc-clean-beauty-a-significant-trend\/\">Continued<\/a><\/p>\n","protected":false},"author":6,"featured_media":10722,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1251],"class_list":{"0":"post-10720","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Clean Beauty: A Significant Trend - Prospector Knowledge Center<\/title>\n<meta name=\"description\" content=\"Clean beauty has become a mainstream concept in personal care. 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His rich professional background in innovative product development, research, material science and exploratory formulation, as well as a passion for developing products that make people\u2019s lives more comfortable and happy, inform the articles he writes for Knowledge.ULProspector.com. In addition to lending his industry expertise to Prospector, George consults with personal care and cosmetics suppliers. He founded his consulting practice, Deckner Consulting Services, after retiring from Procter &amp; Gamble in 2013, where he was a Victor Miles Research Fellow. While at Procter and Gamble, he worked in skin care product development, global fragrance development, and most recently oral care product development in the Oral Care Advanced Technology Innovation Group. Before being appointed a Victor Miles Research Fellow, he also served as Associate Director of Exploratory Formulation for skin care product development. While at Procter &amp; Gamble, George was one of the top inventors, with 354 granted and filed global patents (201 U.S. patents). He helped develop many of the core platform technologies used in skin care today with numerous products commercialized under the Olay, Bain de Soleil, Clearasil, Noxzema and SK2 brands. Previously, George was a Senior Chemist and Manager in the area of skin care product development, as well as the Director of Exploratory Formulation for Charles of the Ritz Group. During this time, George received the President\u2019s Cup Award for outstanding business contribution and developed numerous marketed skin care products under the Bain de Soleil, Jean Nate, Yves Saint Laurent and Charles of the Ritz Brands. George is a current member of the Society of Cosmetic Chemists and is on the scientific advisory board for Cosmetics &amp; Toiletries Magazine. He is a frequent guest lecturer for numerous key global suppliers, as well as for local and national SCC meetings. George is an avid tennis player and follower of the sport. He lives in Cincinnati, Ohio. Learn more about Deckner Consulting Services...","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/george-deckner\/"}]}},"authors":[{"term_id":1251,"user_id":6,"is_guest":0,"slug":"george-deckner","display_name":"George Deckner","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2017\/10\/George-Deckner_avatar_1508792845-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/10720","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=10720"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/10720\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/10722"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=10720"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=10720"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=10720"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=10720"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}