{"id":10944,"date":"2020-09-09T20:14:49","date_gmt":"2020-09-10T02:14:49","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=10944"},"modified":"2020-11-10T22:10:43","modified_gmt":"2020-11-11T04:10:43","slug":"pcc-webinar-innovative-solutions-for-the-care-of-textured-hair","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/10944\/pcc-webinar-innovative-solutions-for-the-care-of-textured-hair\/","title":{"rendered":"Innovative solutions for the care of textured hair"},"content":{"rendered":"<p><a href=\"https:\/\/www.ulprospector.com\/profile#emailpreferences\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-4917 size-full\" src=\"https:\/\/ulprospector.ul.com\/media\/2016\/04\/button.png\" alt=\"button\" width=\"418\" height=\"36\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2016\/04\/button.png 418w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2016\/04\/button-300x26.png 300w\" sizes=\"(max-width: 418px) 100vw, 418px\" \/><\/a> <img loading=\"lazy\" decoding=\"async\" class=\"wp-image-9608 size-medium alignright\" src=\"https:\/\/ulprospector.ul.com\/media\/2020\/09\/Croda-Webinar-girl-brushing-hair_300x200.png\" alt=\"\" width=\"300\" height=\"200\" \/><\/p>\n<h3><\/h3>\n<p>&nbsp;<\/p>\n<h3><strong>Recorded on October 21, 2020<\/strong><\/h3>\n<h3><strong>Presented by Croda<\/strong><\/h3>\n<p>With more and more women choosing to wear their hair naturally, textured hair care is becoming one of the fastest growing sectors in the personal care market, with exponential growth of new product introductions specifically targeted for \u201ctextured hair\u201d or \u201cnatural hair\u201d every year. A recent Texture Trend report from NaturallyCurly revealed that 65% of women have textured Hair.\u00a0 Additionally, it revealed that women with textured hair spend 78% more on hair care products than women with straight hair, and 80% of women with curly hair said they purchased products specifically designed for textured hair.<\/p>\n<p>At Croda, we are developing innovative solutions, both in terms of ingredients and formulations specifically tailored for the textured hair consumer. To do this effectively, we\u2019ve studied the morphological characteristics of textured hair, and have identified the biggest consumer needs for this segment.<\/p>\n<p>In this webinar, we\u2019ll review the structural uniqueness of textured hair (specifically Afro textured hair), share insights into various focus groups we\u2019ve conducted throughout Africa, discuss our ingredient solutions for meeting these needs, and showcase some inspirational formulations that have been tested in our Croda salon in South Africa.<\/p>\n<h4><a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Detail\/134\/2892207\/Innovative-Solutions-for-the-Care-of-Textured-Hair?st=31&#038;uid=##userID##\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the Webinar \/ Download the slides<\/a><\/h4>\n<h4><a href=\"mailto:Marketing-USA@croda.com\" rel=\"noopener\">Contact the Presenters \/ Ask a Question<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Recorded on October 21, 2020 Presented by Croda With more and more women choosing to wear their hair naturally, textured hair care is becoming one of the fastest growing sectors in the personal care market, with exponential growth of &hellip; <a href=\"https:\/\/ulprospector.ul.com\/10944\/pcc-webinar-innovative-solutions-for-the-care-of-textured-hair\/\">Continued<\/a><\/p>\n","protected":false},"author":81,"featured_media":10945,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[94,22],"tags":[179,359,402],"ppma_author":[1234],"class_list":{"0":"post-10944","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cleaners-webinar","8":"category-webinars","9":"tag-croda","10":"tag-hair-care","11":"tag-textured-hair","12":"entry"},"yoast_head":"<!-- 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