{"id":11389,"date":"2021-02-12T06:05:00","date_gmt":"2021-02-12T12:05:00","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=11389"},"modified":"2022-06-01T08:16:45","modified_gmt":"2022-06-01T14:16:45","slug":"pe-all-digital-ces-2021-show-highlights-tech-trends","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/11389\/pe-all-digital-ces-2021-show-highlights-tech-trends\/","title":{"rendered":"All-digital CES 2021 Show Highlights Tech Trends"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-11411\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/02\/GettyImages-1237011854-woman-using-smart-watch-HEADER-600x400-1.jpg\" alt=\"Woman looking at smart watch - Learn what CES shows as technology trends\" width=\"600\" height=\"400\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/02\/GettyImages-1237011854-woman-using-smart-watch-HEADER-600x400-1.jpg 600w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/02\/GettyImages-1237011854-woman-using-smart-watch-HEADER-600x400-1-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>Like everything else, the pandemic has impacted technology trends in the past year, as many people have accelerated their adoption of devices that keep us healthy, connected and entertained, according to the Consumer Technology Association.<\/p>\n<p>\u201cThe pandemic has pushed the fast-forward button on tech adoption \u2013\u2013 from our homes to our work to our doctor\u2019s offices,\u201d said CTA President and CEO Gary Shapiro. \u201cWhile the road to a full economic recovery is long and intertwined with a complex vaccine rollout, the tech industry\u2019s ability to meet the moment during this crisis has been critical.\u201d<\/p>\n<p>The CTA, which owns and typically organizes the huge CES consumer technology trade show in Las Vegas early each year, claims that <a href=\"https:\/\/www.ces.tech\/\" target=\"_blank\" rel=\"noopener\">this year\u2019s first-ever virtual CES<\/a>, held Jan. 11-14, \u201cmade history as the largest digital tech event.\u201d<\/p>\n<p>Nearly 2,000 companies introduced new products and next-generation innovations (down from about 4,500 exhibitors at last year\u2019s huge physical event).\u00a0CES focused on several 2021 key tech trends, including digital health; robotics and drones; 5G connectivity; digital transformation; vehicle technology; and smart cities.<\/p>\n<figure id=\"attachment_11391\" class=\"thumbnail wp-caption alignright\" style=\"width: 300px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11391\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/01\/2_Eric-Larson-head-shot-946x1024.jpeg\" alt=\"Eric Larson head shot - All-digital CES 2021 show highlights tech trends\" width=\"300\" height=\"325\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/2_Eric-Larson-head-shot-946x1024.jpeg 946w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/2_Eric-Larson-head-shot-277x300.jpeg 277w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/2_Eric-Larson-head-shot-768x831.jpeg 768w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/2_Eric-Larson-head-shot.jpeg 961w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"caption wp-caption-text\">Eric Larson heads the Art of Mass Production in San Diego.<\/figcaption><\/figure>\n<p>On the show\u2019s first day, CTA unveiled its latest, twice-yearly trends outlook, titled \u201cU.S. Consumer Technology One-Year Industry Forecast,\u201d which reflects manufacturer shipments to the U.S. for more than 300 tech products, and related software and services.<\/p>\n<p>While the group doesn\u2019t delve into details related to materials and processes, it\u2019s clear that the majority of products involved incorporate or rely heavily on plastic and polymer technology. That\u2019s why I\u2019ve asked Eric R. Larson, a mechanical engineer with extensive design, materials and manufacturing expertise, to share his insights into the likely impact of these product trends. Larson, a former DuPont application engineer, founded and runs the company Art of Mass Production in San Diego, and a website called <a href=\"https:\/\/www.plasticsguy.com\" target=\"_blank\" rel=\"noopener\">www.plasticsguy.com<\/a>.<\/p>\n<p>On Jan. 11, two CTA officials \u2013\u2013 Steve Koenig, VP of research, and Lesley Rorhbaugh, director of research \u2013\u2013 provided the following brief summary of the latest trends.<\/p>\n<h3>Staying healthy<\/h3>\n<figure id=\"attachment_11392\" class=\"thumbnail wp-caption alignright\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11392\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/01\/3_BioIntelliSense-wearable.jpg\" alt=\"BioIntelliSense wearable - All-digital CES 2021 show highlights tech trends \" width=\"400\" height=\"240\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/3_BioIntelliSense-wearable.jpg 1000w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/3_BioIntelliSense-wearable-300x180.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/3_BioIntelliSense-wearable-768x461.jpg 768w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"caption wp-caption-text\">This BioIntelliSense BioButton\u2122 (a CES 2021 Best of Innovation Award honoree) is a<br \/>medical-grade wearable device with related data services that represents the fast-growing crop of healthcare monitoring wearables. This device offers COVID-19 symptom screening and vaccine monitoring.<\/figcaption><\/figure>\n<p>So-called \u201cconnected health\u201d is a fast-growing category and was the focus of many CES product launches. More individuals are monitoring their vital signs for potential COVID-19 symptoms and are working to pro-actively manage chronic conditions from home using devices such as blood pressure monitors, smart thermometers, and pulse oximeters.<\/p>\n<p>As a result, CTA projects that shipments of connected health monitoring devices will grow by 35% to 14 million devices in 2021, worth an estimated $845 million in revenue. It foresees the entire health and fitness technology category, including smartwatches and fitness activity trackers, increasing by 13% in 2021 to reach 69 million units and $9 billion in revenue.<\/p>\n<p>Larson noted that the rise in popularity of such medical devices for home use has led to a shift in some of the plastics used to make them. In a hospital setting, most equipment is subject to disinfecting and\/or sterilizing, using a variety of chemicals, some of which can be harsh to plastics. In home use, while devices are rarely sterilized, they are often subject to exposure to a different variety of chemicals, including soaps, hand lotions, sunscreens, bug sprays, cooking oils and the like \u2013\u2013 all of which can contribute to cracking of polycarbonate and PC\/ABS components. As a result, polyester resins are increasingly being used, either as an alloy or blend with PC (PC\/PET, PC\/PBT), or in a modified type of polyester known as a <a href=\"https:\/\/plastics.ulprospector.com\/generics\/37\/80-663\/polyester-copolyester? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">copolyester<\/a>, such as Eastman\u2019s Eastar and Tritan materials.<\/p>\n<figure id=\"attachment_11393\" class=\"thumbnail wp-caption alignright\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11393\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/01\/4_Panasonic-e-bike-pic-1024x683.jpg\" alt=\"Panasonic e-bike pic - All-digital CES 2021 show highlights tech trends \" width=\"400\" height=\"267\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/4_Panasonic-e-bike-pic-1024x683.jpg 1024w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/4_Panasonic-e-bike-pic-300x200.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/4_Panasonic-e-bike-pic-768x512.jpg 768w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/4_Panasonic-e-bike-pic-1536x1024.jpg 1536w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/4_Panasonic-e-bike-pic-2048x1365.jpg 2048w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"caption wp-caption-text\">Panasonic, the world&#8217;s leading automotive battery supplier, and Kent International Inc., a North American bicycle manufacturer, entered the popular e-bike segment by launching three models of electric-assist bicycles at CES 2021.<\/figcaption><\/figure>\n<p>For the first time, the association included personal mobility options such as electric bikes in its forecast. E-bikes are soaring in popularity, as people remain wary of public transportation during the pandemic. In 2021, CTA projects, sales of electric bikes will jump by 60% to reach 1.6 million units, representing 44% higher revenue of $2.6 billion.<\/p>\n<p>Larson points out that there are different grades of both bicycles and e-bikes, with consumer grade often using<a href=\"https:\/\/plastics.ulprospector.com\/generics\/1\/c\/t\/acrylonitrile-butadiene-styrene-abs-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\"> ABS resins<\/a>, and professional grades relying on higher-end and more expensive materials such as <a href=\"https:\/\/plastics.ulprospector.com\/generics\/22\/c\/t\/polyamide-nylon-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">glass-reinforced nylon<\/a>. Non-demanding applications such as a battery shroud may be <a href=\"https:\/\/plastics.ulprospector.com\/generics\/39\/c\/t\/polypropylene-pp-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">polypropylene<\/a>, but for structural applications, ABS and nylon are preferred materials. The final choice typically depends on the expected level of exposure to oils, solvents and greases.<\/p>\n<h3>Staying connected<\/h3>\n<p>CTA sees smartphone<strong> s<\/strong>hipments this year growing by 4% to 161 million units, earning $73 billion in revenue, following a year of slight declines. In particular, there is strong demand for smartphones equipped with 5G network capabilities. The group projects sales of such devices using this emerging technology, which is just broadly rolling out now, to jump 298% over last year, to more than 67 million units.<\/p>\n<p>When it comes to smartphones, Larson notes, brand owners are using mostly metal and glass. The phone cases, however, tend to be durable <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/c\/t\/polycarbonate-pc-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">polycarbonate<\/a>, often overmolded with soft-touch <a href=\"https:\/\/plastics.ulprospector.com\/generics\/53\/c\/t\/thermoplastic-elastomer-tpe-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">thermoplastic elastomers<\/a>. The challenge with TPEs, again, however, is that they may be susceptible to degradation from common household chemicals. Compounders continue to search for ways to retain the tactile feel while also providing good chemical resistance.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_11394\" class=\"thumbnail wp-caption alignright\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11394\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/01\/5_TCL-earbuds-pic-1024x723.jpg\" alt=\"TCL earbuds pic - All-digital CES 2021 show highlights tech trends\" width=\"400\" height=\"282\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/5_TCL-earbuds-pic-1024x723.jpg 1024w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/5_TCL-earbuds-pic-300x212.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/5_TCL-earbuds-pic-768x542.jpg 768w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/5_TCL-earbuds-pic-1536x1084.jpg 1536w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/5_TCL-earbuds-pic-2048x1445.jpg 2048w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"caption wp-caption-text\">TCL Electronics added to its MOVEAUDIO lineup with these S600 true wireless earbuds with both noise cancelling and transparency modes.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/plastics.ulprospector.com\/generics\/49\/c\/t\/silicone-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">Silicone<\/a> offers superb grip characteristics and excellent chemical resistance but requires entirely different types of molds and processing (liquid injection molding) than traditional injection molding, which means the end product really needs to be designed with LIM in mind from the start.<\/p>\n<p>The pandemic, of course, led to unprecedented numbers of people working or studying from home. This led to record demand for laptop computers in 2020. CTA sees laptop shipments remaining strong in this year, rising 1% to 69 million units.<\/p>\n<p>For laptops, Larson notes, as with smartphones, strong, lightweight metal is in favor. When plastics are used, they need to be suitable for very thin-wall, high-flow applications, which often translates into highly specialized <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/80-163\/polycarbonate-pc-pc-abs? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">PC\/ABS blends<\/a>.<\/p>\n<p>Many people also are adopting wireless audio options, with total wireless headphone and earbud shipments in 2020 surpassing wired headphones and earbuds for the first time ever. Some with 91 million units are expected to ship in 2021, up 32%, representing 16% higher revenue of $9.3 billion. True wireless earbuds, such as Apple AirPods and Samsung Galaxy Buds, are driving this growth.<\/p>\n<p>Headphones and earbuds, like wearables and medical devices, also must be lightweight, durable and resistant to bodily oils, which lends itself to polyester\/PC alloys and blends, or <a href=\"https:\/\/plastics.ulprospector.com\/generics\/37\/80-663\/polyester-copolyester? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">copolyester<\/a> resins.<\/p>\n<h3>DIY Smart Home Products:<\/h3>\n<figure id=\"attachment_11395\" class=\"thumbnail wp-caption alignright\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-11395\" src=\"https:\/\/ulprospector.ul.com\/media\/2021\/01\/6_LG_OLED_TV-pic-1024x1024.jpg\" alt=\"LG OLED TV pic - All-digital CES 2021 show highlights tech trends\" width=\"400\" height=\"400\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-1024x1024.jpg 1024w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-300x300.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-150x150.jpg 150w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-768x768.jpg 768w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-30x30.jpg 30w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-60x60.jpg 60w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic-90x90.jpg 90w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2021\/01\/6_LG_OLED_TV-pic.jpg 1242w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><figcaption class=\"caption wp-caption-text\">LG Electronics continues to benefit from the rise in popularity of large, high-end TVs with OLED technology. The South Korean company had one of its OLED TVs win a Best of CES Award for the seventh consecutive year.<\/figcaption><\/figure>\n<p>Millions of Americans spending more time at home now, which is prompting an increase in the sale of do-it-yourself smart home products, with safety and convenience in mind. CTA predicts DIY smart home products \u2013\u2013 think of products such as smart locks, programmable thermostats, security cameras, etc. \u2013\u2013 shipments will rise 9% in 2021, to 99 million units, valued at $15 billion.<\/p>\n<p>These products are typically located indoors, Larson said, and while they often are touch-activated, the exposure and duration of such contact is usually much less than that with the average wearable devices. So traditional engineering thermoplastics such as <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/c\/t\/polycarbonate-pc-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">PC<\/a> and <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/80-163\/polycarbonate-pc-pc-abs? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">PC\/ABS<\/a> are often used.<\/p>\n<h3>Staying entertained<\/h3>\n<p>The association notes that households channeled discretionary dollars into upgrading televisions in a strong year for shipments in 2020. CTA expects U.S. demand to decline slightly this year \u2013\u2013 by 8% to 43 million units \u2013\u2013 albeit from the second-highest volume on record. Growth areas for TVs in 2021 will include sets over 70 inches (up 6% to 3.3 million units) and 8K ultra high-definition TVs (up 300% to 1.7 million units).<\/p>\n<p>Today\u2019s TVs are getting bigger, thinner and lighter all the time, Larson notes. This again lends itself to thin-wall, high-flow resins such as <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/c\/t\/polycarbonate-pc-properties-processing? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">PC<\/a> or <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/80-163\/polycarbonate-pc-pc-abs? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">ABS<\/a> for such components as the big, black back panels of so many of the current sets.<\/p>\n<p>U.S. households are playing video games more than ever before, which translates into the sale of more gaming consoles, with both Microsoft and Sony rolling out much-anticipated next-gen game consoles. CTA sees combined home and portable console shipments rising 3% this year, to 18 million units, 16% more in revenue, or some $6 billion.<\/p>\n<p>Finally, for gaming consoles and controllers, color often is key, Larson points out. These are largely toys and entertainment devices, and brand owners have the option of either painting the components or using molded-in color. Again, the durable <a href=\"https:\/\/plastics.ulprospector.com\/generics\/25\/80-163\/polycarbonate-pc-pc-abs? &amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">PC\/ABS blend<\/a> is popular for both its durability and moldability.<\/p>\n<h3>Find the best material for your project with Prospector\u2019s material property search tool available in the Plus upgrade. Learn more about <a href=\"https:\/\/accounts.ulprospector.com\/subscriptions\/prospector_solids\/new?lang=en&amp;seats=1&amp;term=annual&amp;utm_source=KnowledgeCenter&amp;utm_medium=article&amp;utm_campaign=2021pe&amp;utm_content=ctatrends&amp;st=31\" target=\"_blank\" rel=\"noopener\">upgraded opportunities now<\/a>!<\/h3>\n","protected":false},"excerpt":{"rendered":"<p>Like everything else, the pandemic has impacted technology trends in the past year, as many people have accelerated their adoption of devices that keep us healthy, connected and entertained, according to the Consumer Technology Association. \u201cThe pandemic has pushed the &hellip; <a href=\"https:\/\/ulprospector.ul.com\/11389\/pe-all-digital-ces-2021-show-highlights-tech-trends\/\">Continued<\/a><\/p>\n","protected":false},"author":23,"featured_media":11411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[21],"tags":[],"ppma_author":[1244],"class_list":{"0":"post-11389","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-plastics-2","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>All-digital CES 2021 Show Highlights Tech Trends<\/title>\n<meta name=\"description\" content=\"Many people have adopted devices to stay healthy, connected and entertained. 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