{"id":12527,"date":"2021-10-26T10:20:01","date_gmt":"2021-10-26T16:20:01","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=12527"},"modified":"2024-06-11T13:14:44","modified_gmt":"2024-06-11T19:14:44","slug":"pcc-webinar-inclusive-beauty-embracing-the-beauty-of-natural-hair-texture","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/12527\/pcc-webinar-inclusive-beauty-embracing-the-beauty-of-natural-hair-texture\/","title":{"rendered":"Inclusive Beauty – Embracing the Beauty of Your Natural Hair Texture"},"content":{"rendered":"

\"button\"<\/a>\"Smiling<\/p>\n

Presented by Dow Personal Care<\/a>
\nRecorded on December 1st, 2021<\/strong><\/h3>\n

 
\n82% of black American women identify their hair as textured type 3A to 4C. Although consumers with textured hair spend significantly more money on hair care products the vast majority of offerings in standard stores do not meet the needs of this target audience.<\/p>\n

To address the needs underserved market for textured hair, Dow leverages the expertise of its employee resource groups and collaborates with its Global African Affinity Network (GAAN).<\/p>\n

The scientific team worked in close collaboration with Black women from GAAN and developed a complete textured hair program to help deliver formulations with proven results. Dow employees with highly textured hair shared consumer insights, tested the formulations and helped connect the market gap with the broader societal issues. Dow experts leveraged their deep formulation and scientific expertise to develop not only formulations to meet the unique needs of people with highly-textured hair, but also appropriate test methods to scientifically validate performance on type 3 and 4 hair types.<\/p>\n

The result is a prototype kit with six unique formulations, tested by women with textured hair and tailored to the specific needs of textured hair. From shampoos and conditioners to styling products and oils, the prototype kit contains a variety of hair care that provide benefits such as ease of combing and detangling, friction reduction and frizz control to Moisturizing and curl definition.<\/p>\n

Want to learn more?<\/p>\n

Watch the Webinar Recording<\/a><\/h4>\n

Download the Slides<\/a><\/h4>\n

View the Virtual Kit<\/a><\/h4>\n

Contact Jessica Ding \/ Ask a Question<\/a><\/h4>\n

Contact Mary Kay Crofoot \/ Ask a Question<\/a><\/h4>\n

Contact Paige Engerer \/ Ask a Question<\/a><\/h4>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Presented by Dow Personal Care Recorded on December 1st, 2021   82% of black American women identify their hair as textured type 3A to 4C. Although consumers with textured hair spend significantly more money on hair care products the vast … Continued<\/a><\/p>\n","protected":false},"author":75,"featured_media":12532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[94,22],"tags":[380,402,560,886],"ppma_author":[1240],"class_list":{"0":"post-12527","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cleaners-webinar","8":"category-webinars","9":"tag-pcc","10":"tag-textured-hair","11":"tag-inclusive","12":"tag-dow-personal-care","13":"entry"},"yoast_head":"\nWEBINAR: Inclusive Beauty - 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