{"id":12676,"date":"2021-12-17T12:16:57","date_gmt":"2021-12-17T18:16:57","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=12676"},"modified":"2022-02-07T15:34:36","modified_gmt":"2022-02-07T21:34:36","slug":"pcc-webinar-embracing-textured-hair-with-a-tailored-restora","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/12676\/pcc-webinar-embracing-textured-hair-with-a-tailored-restora\/","title":{"rendered":"Embracing Textured Hair With a Tailored Restorative Routine"},"content":{"rendered":"

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Presented by Solvay Novecare<\/a>
\nRecorded on February 3rd, 2022
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Did you know that 70% of women with textured hair wore a natural hairstyle within the past year?<\/p>\n

As natural hairstyles become increasingly popular, consumers search for various effective products that can help them make the most of their natural hair. In addition to wanting to keep their natural hair healthy, consumers with textured hair increasingly consider their natural texture part of their identity.<\/p>\n

“A hair care product is more than just a shampoo, conditioner, or mask when it plays a part in representing who a person is.” said a hair model at Studio Ana’eTM<\/sup>.<\/p>\n

Products responding to such demand are rare as there is still a limited understanding of textured hair characteristics and consumer expectations. By recognizing the unique needs and identifying where previous products were lacking, Solvay has created a versatile product regimen aimed at helping consumers make the most of their naturally curly hair. Solvay’s Restorative Routine for textured hair comprises ten products tailored into a unique routine adjusted to every hair type, level of damage, and desired style.<\/p>\n

The Restorative Routine for textured hair is the fruit of the collaboration between Solvay’s scientists and the expert textured hairstylists and models at Studio Ana’eTM<\/sup>, a Paris-based hair salon led by Aude Livoreil-Djampou, Ph.D. in chemistry and former L’Or\u00e9al expert in multi-textured hair products. This extraordinary team developed the most versatile range of formulations that consumers deserve, tested and validated by textured hair models at Studio Ana’eTM<\/sup>.<\/p>\n

During this webinar, our experts will walk you through the development journey of the Restorative Routine for textured hair:<\/p>\n