{"id":12780,"date":"2022-02-02T06:05:10","date_gmt":"2022-02-02T12:05:10","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=12780"},"modified":"2022-04-05T10:28:56","modified_gmt":"2022-04-05T16:28:56","slug":"pcc-avoiding-certain-ingredients-the-true-impact-of-going-free-from-in-your-cosmetic-formulas","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/12780\/pcc-avoiding-certain-ingredients-the-true-impact-of-going-free-from-in-your-cosmetic-formulas\/","title":{"rendered":"Avoiding Certain Ingredients: The True Impact of Going \u2018Free From\u2019 in Your Cosmetic Formulas"},"content":{"rendered":"

\"cosmeticsWhile it may at first glance appear to be a popular trend to avoid key ingredients in cosmetic products, do you understand the true impact that avoiding certain materials can have on your cosmetic formulations?<\/p>\n

For example, there is no scientific reason to avoid using sulfates, PEGs, parabens or propylene glycol or even synthetic ingredients based on safety because all cosmetic ingredients, when used within regulatory limits, are safe when formulated properly and within those limits. Yet it has become a popular catchphrase and marketing terminology to avoid some of these materials because of fear campaigns designed to scare consumers into using \u2013 or avoiding \u2013 certain ingredients over others. But when you avoid sulfates in cleansing products, for example, you can dramatically reduce the performance, foam and cleansing power of the finished product while increasing the cost. When avoiding PEGs, you can miss out on some very important sensory and stability benefits. When using ‘all natural’ ingredients, you can miss out on some crucial performance benefits \u2013 sometimes to the point where your consumer just won’t want to repeat purchase your products or question its value in the first place!<\/p>\n

While going ‘vegan’ and ‘halal’ does not cause too much compromise, combining a hefty ‘free from’ list with other restrictions, like ‘all natural’ and ‘palm free’, can sometimes significantly hinder your point of difference – for marketing purposes; performance \u2013 for consumer acceptance; jack up the price; and pose logistical issues. It can also dramatically impact the product’s shelf life and stability \u2013 so sometimes, avoiding the use of certain ingredients may actually be detrimental to your product’s performance and success.<\/p>\n

In this video, Belinda Carli, Director of the Institute of Personal Care Science, looks at the TRUE impact of avoiding certain ingredients, especially in combination with other ‘restrictions.’ She talks you through the different ingredient functionalities and how going ‘free from’ impacts each ingredient category, as well as how the combination of ‘avoiding’ or ‘free from’ lists can sometimes significantly impact the possibility of creating an aesthetically suitable, stable and high performing cosmetic product. She also looks at the different types of product formulas created and how avoiding certain ingredients can have a negative effect for a brand and the products it brings to market. Finally, she talks you through the concepts to consider when determining the best ‘free from’ message for your cosmetic brand.<\/p>\n

Find out the true impact of going \u2018free from\u2019 on your formula \u2013 and if it is the right thing for your brand after all \u2013 watch now!<\/p>\n