{"id":13436,"date":"2022-08-01T12:41:14","date_gmt":"2022-08-01T18:41:14","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=13436"},"modified":"2022-08-05T09:56:05","modified_gmt":"2022-08-05T15:56:05","slug":"cold-water-laundry-is-more-important-than-ever-now-its-more-effective-than-ever","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/13436\/cold-water-laundry-is-more-important-than-ever-now-its-more-effective-than-ever\/","title":{"rendered":"Cold water laundry is more important than ever. Now, it\u2019s more effective than ever."},"content":{"rendered":"

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Once a choice limited to delicate fabrics, cold water washing has entered the mainstream and is now the default choice for millions of households. That\u2019s an important evolution since cold water washing is much friendlier to the environment and <\/em>to the household budget. With the acceleration of climate change, inflation, and spiking energy prices \u2013 to name a few factors \u2013 cold water washing is the smart choice.<\/p>\n

Why consumers are skeptical about cold water washing<\/h2>\n

There\u2019s only one problem: a stigma has plagued cold water washing since before the invention of modern washing machines. That stigma: \u201cWashing in cold water doesn\u2019t work as well.\u201d<\/em><\/p>\n

The widespread assumption is that clothes are left dirtier and smellier when washed in cold water versus warm or hot water. And there\u2019s good reason for that assumption: if you wash the same soiled piece of laundry in cold water and warm water using a standard laundry soap, you\u2019ll probably have better cleaning results from the warm water (though you might be more likely to damage the fabric with the warm water).<\/p>\n

Consumers debate on benefits about cold water washing<\/h2>\n

A stigma has plagued cold water washing since before the invention of modern washing machines: \u201cWashing in cold water doesn\u2019t work as well.\u201d The widespread assumption is that clothes are left dirtier and smellier when washed in cold water versus warm or hot water, and probably the key factor in this equation is the combination of standard laundry soap and the cold water.<\/p>\n

Consumers have made it very clear: they aren\u2019t willing to compromise on performance. Even as concerns about budgets and sustainability increase, no one wants to run a load of laundry only to have it come out still soiled. That\u2019s understandable. And re-washing, even in cold water, is also <\/em>impactful to the environment and household budgets.<\/p>\n

Laundry is responsible for an estimated 18% of a household\u2019s energy bill. It consumes 14,000 liters of water per year on average, and households go through an average of 26 liters of laundry detergent each year.[i]<\/a> Cutting the average wash temperature in half produces more than 60% energy savings.[ii]<\/a> There\u2019s a clear opportunity for more sustainability.<\/p>\n

The conflict: Budgets and the environment demand energy savings in the wash sector.<\/p>\n

The market demands perfect wash results.<\/p>\n

And the demands for perfect wash results apply regardless of wash temperature used.<\/p>\n

So, is compromise necessary?<\/p>\n

Not anymore.<\/p>\n

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A close-up of a female’s hand choosing the best washing cycle for the clothes she is washing making sure to choose the most efficient one for energy consumption.<\/figcaption><\/figure>\n

The solution is here<\/h2>\n

The most innovative laundry ingredients on the market produce exceptional results at lower temperatures. This is what the market has been waiting for, and the wait is over.<\/p>\n

Examples of ingredients enabling excellent results in cold wash are:<\/p>\n