{"id":14028,"date":"2023-03-01T06:05:15","date_gmt":"2023-03-01T12:05:15","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=14028"},"modified":"2023-04-26T13:43:28","modified_gmt":"2023-04-26T19:43:28","slug":"pcc-how-to-spot-cosmetic-trends","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/14028\/pcc-how-to-spot-cosmetic-trends\/","title":{"rendered":"How to Spot Cosmetic Trends"},"content":{"rendered":"

\"photoSpotting trends, and keeping one step ahead of your competitors, is incredibly important in the cosmetics industry. Following a trend that is happening right now \u2013 where typical development times, even when things go perfectly to plan is around one year \u2013 means that concept will be old, with many \u2018me-too\u2019 competing products, by the time you could launch.<\/p>\n

So, how do you spot the trends and be one of the first to market with a new concept?<\/p>\n

There are several sources you can use to predict what will be popular amongst consumers a few months in advance, so let\u2019s review the best\u2026<\/p>\n

Cosmetic trend spotting #1: Market research reports<\/h3>\n

Obtaining cosmetic market research reports on cosmetic industry trends from leading sources like Mintel or Euromonitor is one of the best starting points. While you can pay for their very detailed, market-specific reports, they also put out regular white papers throughout the year that identifies consumer trends in general. Visit their websites and join their database to be notified of these white papers and take a look around their sites at what extra information you can purchase, specific to your region, and specific to the cosmetic industry.<\/p>\n

When you are reviewing their reports (both paid and free), pay particular attention to the section of their reports that focuses on future insights \u2013 if you follow the consumer thinking of what they are doing right now, and consider the future insights provided, you will be able to connect the dots to where consumers are likely to head next.<\/p>\n

Cosmetic trend spotting #2: Trade shows, exhibitions and conferences<\/h3>\n

Cosmetic exhibitions, trade shows and conferences are undoubtedly one of my favorite sources of cosmetic trend spotting. Not only do you get to speak with raw material suppliers directly about their latest launches (which could be an insight into an emerging cosmetic trend in itself), global exhibitions such as in-cosmetics have specific \u2018innovation\u2019 and \u2018spotlight on\u2019 zones that showcase the latest launches that have been developed to meet cosmetic industry and consumer demands. Just strolling through their zones can give you a great insight as to what the suppliers are launching and in which direction consumer demand is driving raw material supplier research and development.<\/p>\n

Then have a chat with the cosmetic ingredient suppliers direct and order your samples to start your next trend-setting developments straight away!<\/p>\n

Cosmetic trend spotting #3: Fashion magazines and celebrity style<\/h3>\n

Celebrities are always followed by fans \u2013 and their style has a big impact on what people want to wear, as well as hairstyles and makeup. Sure, you might see celebrities in glossy ads with the latest cosmetic products (paid for handsomely, of course), but you will also get great insight as to upcoming trends by seeing them out and about, casually and at events. Take particular note of the colors they wear, the overall genre of style, and of course their make-up, jewelry and hair colors and cuts.<\/p>\n

Then think: how could my brand support this style? What products in my range fit this celebrity icon and their style? Think ahead in this way, and act quickly with a fast formulation base<\/a>, to launch your product rapidly in response.<\/p>\n

Of course, it\u2019s only relevant for celebrities who your target market follows, but it will tell you what those same consumers will generally find appealing for their future purchases.<\/p>\n

Cosmetic trend spotting #4: The socials and influencers<\/h3>\n

If your target market is the millennials (also referred to as Gen-Y) or younger, then keep up with the latest socials and influencers for insight into current and potential future trends. What they see on social media from their friends and those they follow, as well as the influencers specific to their sector of the market, has a similar impact as celebrity style.<\/p>\n

Be warned though: the socials and influencers are extremely fast moving \u2013 so make sure you have fast formulas<\/a> and are able to respond rapidly to what is trending to make the most of this trend-spotting tip.<\/p>\n

Cosmetic trend spotting #5: Foods and health industries<\/h3>\n

Seeing what is trending in the health, fitness and food sectors can also give great insight as to what will be popular for cosmetics in the near future. We\u2019ve already seen a huge rise in the use of natural extracts, superfoods and cosmetic products to address athleisure needs, and these are just three items from these huge market sectors! Take a look at the latest food fads as well as workout routines and even athletic fashion, and think: how can my products tag onto these concepts? What benefits can my cosmetic products bring to consumers incorporating these lifestyle choices?<\/p>\n

Addressing consumer needs and wants is always the number one way to develop a brand-leading cosmetic product \u2013 so look at their lifestyle approach to give them new solutions and you\u2019ll be up with \u2013 and even possibly ahead \u2013 of the latest trends.<\/p>\n

For more tips and tricks, watch this video which talks you through additional cosmetic trend-spotting tips.<\/a><\/p>\n

For insight on how to create fast formulations to get to market rapidly with all your current and future developments, watch this webinar with additional links to launch fast and first!\u00a0<\/a><\/p>\n

And make sure your consumers get the rapid results they are looking for, read this blog with insights and tips to make sure your products deliver on their promises fast. <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Spotting trends, and keeping one step ahead of your competitors, is incredibly important in the cosmetics industry. Following a trend that is happening right now \u2013 where typical development times, even when things go perfectly to plan is around one … Continued<\/a><\/p>\n","protected":false},"author":40,"featured_media":10853,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1268],"class_list":{"0":"post-14028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"entry"},"yoast_head":"\nHow to Spot Cosmetic Trends - 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She is the Official Technical Advisor to the in-cosmetics Group internationally; and has written five books on Beginners and Advanced Cosmetic Formulation, Organic and Colour Cosmetic Formulation and Brand Management.\r\n\r\nShe has a Bachelor of Natural Therapies, a Diploma of Cosmetic Science and Certificate IV in Training and Assessment. She is a member of the Australian Society of Cosmetic Chemists (ASCC). 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