{"id":14035,"date":"2023-02-16T06:05:17","date_gmt":"2023-02-16T12:05:17","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=14035"},"modified":"2023-03-27T14:29:12","modified_gmt":"2023-03-27T20:29:12","slug":"pcc-clean-beauty-market-surges-in-u-s","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/14035\/pcc-clean-beauty-market-surges-in-u-s\/","title":{"rendered":"Clean Beauty Market Surges in U.S."},"content":{"rendered":"

\"SunflowerThe clean beauty<\/a> space witnessed a 9.8% growth of all product classes in 2022 as the COVID-19 pandemic waned and retailers saw a shift from e-commerce back to the brick-and-mortar channel.<\/p>\n

According to Kline & Co.\u2019s Clean Beauty Global Series 2022: United States Market Analysis and Opportunities <\/em>report,<\/em> the market continued to shift away from the nature-inspired segment to brands that positioned themselves as \u201ctruly natural.\u201d However, due to a large number of prominent nature-inspired brands such as Garnier, Aveeno, and Kiehl\u2019s, the segment retained the most market share.<\/p>\n

Category\/Segment Performance<\/h3>\n

Makeup registered a strong 17.0% growth, leading to total sales exceeding pre-pandemic levels. The clean space continued to find new and improved ways of product innovation involving products that served a multi-tasking function.<\/p>\n

Meanwhile, says Karen Doskow, Director of Kline\u2019s Beauty and Wellness practice, hair care<\/a> continued to register increased growth coming out of the pandemic, despite the realization that hair care<\/a> cannot be 100% clean because of certain chemicals that are required to create scents. Doskow says this is a reality that both brands and consumers seemed to have accepted.<\/p>\n

\"Chart<\/p>\n

The Top 10<\/h3>\n

The top 10 clean beauty companies all registered growth in 2022, leading with over 47% market share (to find out which companies are in the top five, see below).<\/p>\n

\u201cThey held a considerable share in the skin care product class,\u201d says Doskow, \u201cbut only L\u2019Or\u00e9al had a strong market share in most categories, with a 31.3% sales share in the hair care<\/a> product class.\u201d<\/p>\n

M&A activity in the industry was robust — notables moves include Procter & Gamble signing an agreement in January to acquire Tula Skincare, Famille C acquiring Ilia Beauty in February, Helen of Troy completing its acquisition of Curlsmith in April, and Amorepacific acquiring Tata Harper Skincare in September.<\/p>\n

\"The<\/p>\n

Outlook<\/h3>\n

So what\u2019s next for the clean beauty<\/a> industry? According to Kline\u2019s research, growth is expected to soften significantly from the 9.8% recorded in 2022, due to the challenging economic climate and market saturation.<\/p>\n

\u201cIn addition, inflation and a potential recession is on the horizon,\u201d says Doskow, \u201cIt remains to be seen how consumers respond and if some of them will be reluctant to open their wallets and spend the extra money on clean beauty products.\u201d<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

The clean beauty space witnessed a 9.8% growth of all product classes in 2022 as the COVID-19 pandemic waned and retailers saw a shift from e-commerce back to the brick-and-mortar channel. According to Kline & Co.\u2019s Clean Beauty Global Series … Continued<\/a><\/p>\n","protected":false},"author":93,"featured_media":14038,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1292],"class_list":{"0":"post-14035","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"entry"},"yoast_head":"\nClean Beauty Market Surges in U.S.<\/title>\n<meta name=\"description\" content=\"The clean beauty space witnessed a 9.8% growth of all product classes in 2022 as the COVID-19 pandemic waned.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/14035\/pcc-clean-beauty-market-surges-in-u-s\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clean Beauty Market Surges in U.S.\" \/>\n<meta property=\"og:description\" content=\"The clean beauty space witnessed a 9.8% growth of all product classes in 2022 as the COVID-19 pandemic waned and retailers saw a shift from e-commerce back to the brick-and-mortar channel. 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