{"id":14411,"date":"2023-06-28T06:05:27","date_gmt":"2023-06-28T12:05:27","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=14411"},"modified":"2023-07-14T09:46:56","modified_gmt":"2023-07-14T15:46:56","slug":"pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/","title":{"rendered":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market"},"content":{"rendered":"

\"Cans<\/p>\n

By Shilpi Mehrotra, Industry Manager in Kline & Co.\u2019s Chemicals & Materials practice<\/em><\/p>\n

Paints and coatings<\/a> are the largest and the most advanced application for synthetic latex polymers<\/a>. In fact, more than 30% of the global consumption of water-based emulsion polymers comes from paints and coatings applications.<\/p>\n

According to Kline & Co.\u2019s Synthetic Latex Polymers:\u200b Global Business Analysis and Opportunities<\/em> report, paints and coatings overall consume a wide range of emulsion polymers, with the selection depending upon various factors such as application requirements of various properties, features, and durability, along with price and the degree of environment-friendliness of the paint manufacturers. Broad spectrum polymer emulsions, such as pure acrylics<\/a> and styrene acrylics<\/a>, find use in many types of paints and coatings, including interior and exterior architectural paints as well as multiple industrial coatings. On the other hand, some polymer emulsions such as polyurethane dispersions<\/a> (PUDs) find application mainly in industrial coatings, and polyvinylidene chloride (PVdC) finds use in only industrial coatings.<\/p>\n

\u201cWithin coatings, architectural paints are the largest consumer of emulsion polymers, the share of interior paints being slightly higher than that of exterior paints,\u201d says Shilpi Mehrotra, Industry Manager in Kline\u2019s Chemicals & Materials practice. \u201cThe COVID-19 pandemic did cause disturbances in this industry, but it also boosted interior renovating and refurbishing trends, mainly in the North American and European regions. This kept the demand for emulsion polymers in interior paints positive during the crisis. The selection of polymers for interior paints seems to favor more cost-effective polymers like vinyl acrylics<\/a> and styrene acrylics<\/a>, while for exterior paints, more durable polymers, such as pure acrylics<\/a>, have a higher preference. For more environmentally friendly paint emulsions, vinyl acetate ethylene<\/a> VAE is preferred.\u201d<\/p>\n

The industrial coatings<\/a> segment is much smaller than the architectural paints<\/a> segment, but a faster growing market for emulsion polymers. There are numerous paint applications within the industrial segment that require solvent-based paints rather than water-based emulsion paints, and this has been a challenge for the market of emulsion polymers. However, the shift from solvent-based to water-based emulsion paints has been a continuous trend globally, pushed by the need for low emissions and higher environmental responsibility. In the mature markets of North America and Europe, this shift is almost complete, but it continues to be seen significantly in the Asian markets.<\/p>\n

India, followed by the ASEAN region and China, are the fast-growing markets for emulsion polymers for paints and coatings, driven by their growing GDP, high rate of industrialization, and population. These markets are also observed to be more price-sensitive and relatively less environment conscious in their selection of polymer emulsion chemistries than the Western markets of the United States and Europe. For instance, in the United States, pure acrylics<\/a> is by far the largest polymer chemistry used in paints and coatings, but in India, styrene acrylics<\/a> is by far the largest one.<\/p>\n

In addition to solvent-based coating systems<\/a>, synthetic latex polymers<\/a> in paints and coatings<\/a> also face some competition from alternate technologies, such as powder coatings in very high-end applications where fast curing time is very important, and water-based epoxies in advanced metal coating application<\/a> in some construction projects.<\/p>\n

Kline is a leading global management consulting and market research firm offering the complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer product industries for more than 60 years. Its Synthetic Latex Polymers:\u200b Global Business Analysis and Opportunities<\/em> report is a comprehensive analysis of the complex market of synthetic\u00a0latex polymers<\/a> for key applications, providing a detailed\u00a0assessment of market size, competitive landscape, trends, and\u00a0opportunities for all major and minor synthetic latex polymers<\/a>.\u200b The program also includes a full SLP value chain map including\u00a0emulsion polymerization plants, key monomers plants, and\u00a0customers in key application markets.<\/p>\n","protected":false},"excerpt":{"rendered":"

By Shilpi Mehrotra, Industry Manager in Kline & Co.\u2019s Chemicals & Materials practice Paints and coatings are the largest and the most advanced application for synthetic latex polymers. In fact, more than 30% of the global consumption of water-based emulsion … Continued<\/a><\/p>\n","protected":false},"author":93,"featured_media":6468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[16],"tags":[],"ppma_author":[1292],"class_list":{"0":"post-14411","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paint-coatings","8":"entry"},"yoast_head":"\nWhy Paints and Coatings Lead the Synthetic Latex Polymers Market<\/title>\n<meta name=\"description\" content=\"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why Paints and Coatings Lead the Synthetic Latex Polymers Market\" \/>\n<meta property=\"og:description\" content=\"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2023-06-28T12:05:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-14T15:46:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_1200630.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Kline & Company\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:description\" content=\"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_1200630.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Kline & Company\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/\"},\"author\":{\"name\":\"Kline & Company\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/fab3f962eea9e50cff8c6edffd18c223\"},\"headline\":\"Why Paints and Coatings Lead the Synthetic Latex Polymers Market\",\"datePublished\":\"2023-06-28T12:05:27+00:00\",\"dateModified\":\"2023-07-14T15:46:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/\"},\"wordCount\":647,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/41997995_600400.jpg\",\"articleSection\":[\"Paint & Coatings\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/\",\"name\":\"Why Paints and Coatings Lead the Synthetic Latex Polymers Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/41997995_600400.jpg\",\"datePublished\":\"2023-06-28T12:05:27+00:00\",\"dateModified\":\"2023-07-14T15:46:56+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/fab3f962eea9e50cff8c6edffd18c223\"},\"description\":\"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/41997995_600400.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2017\\\/05\\\/41997995_600400.jpg\",\"width\":600,\"height\":397,\"caption\":\"41997995 - a lot of multicolored paint in jars for makeup artistry\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/14411\\\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ulprospector.ul.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Why Paints and Coatings Lead the Synthetic Latex Polymers Market\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/\",\"name\":\"Prospector Knowledge Center\",\"description\":\"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ulprospector.ul.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/fab3f962eea9e50cff8c6edffd18c223\",\"name\":\"Kline & Company\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Kline.jpg1041575807df381e0ddec89629993824\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Kline.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2023\\\/02\\\/Kline.jpg\",\"caption\":\"Kline & Company\"},\"description\":\"Kline is a leading global management consulting and market research firm offering a complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer product industries for more than 60 years. Its Clean Beauty Global Series 2022: United States Market Analysis and Opportunities contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. It features a rating for brands\u2019 true degrees of naturalness based on Kline\u2019s proprietary rating scale, with an analysis of the market size and growth, key new launches and product trends, and retail outlet breakdowns.\",\"sameAs\":[\"http:\\\/\\\/www.ulprospector.com\"],\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/author\\\/kline\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market","description":"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/","og_locale":"en_US","og_type":"article","og_title":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market","og_description":"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.","og_url":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/","og_site_name":"Prospector Knowledge Center","article_published_time":"2023-06-28T12:05:27+00:00","article_modified_time":"2023-07-14T15:46:56+00:00","og_image":[{"width":1200,"height":630,"url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_1200630.jpg","type":"image\/jpeg"}],"author":"Kline & Company","twitter_card":"summary_large_image","twitter_description":"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.","twitter_image":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_1200630.jpg","twitter_misc":{"Written by":"Kline & Company","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#article","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/"},"author":{"name":"Kline & Company","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/fab3f962eea9e50cff8c6edffd18c223"},"headline":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market","datePublished":"2023-06-28T12:05:27+00:00","dateModified":"2023-07-14T15:46:56+00:00","mainEntityOfPage":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/"},"wordCount":647,"image":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_600400.jpg","articleSection":["Paint & Coatings"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/","url":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/","name":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#primaryimage"},"image":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_600400.jpg","datePublished":"2023-06-28T12:05:27+00:00","dateModified":"2023-07-14T15:46:56+00:00","author":{"@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/fab3f962eea9e50cff8c6edffd18c223"},"description":"Paints and coatings are the largest and the most advanced application for synthetic latex polymers. Learn more.","breadcrumb":{"@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#primaryimage","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_600400.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/05\/41997995_600400.jpg","width":600,"height":397,"caption":"41997995 - a lot of multicolored paint in jars for makeup artistry"},{"@type":"BreadcrumbList","@id":"https:\/\/ulprospector.ul.com\/14411\/pc-why-paints-and-coatings-lead-the-synthetic-latex-polymers-market\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ulprospector.ul.com\/"},{"@type":"ListItem","position":2,"name":"Why Paints and Coatings Lead the Synthetic Latex Polymers Market"}]},{"@type":"WebSite","@id":"https:\/\/ulprospector.ul.com\/#website","url":"https:\/\/ulprospector.ul.com\/","name":"Prospector Knowledge Center","description":"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ulprospector.ul.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/fab3f962eea9e50cff8c6edffd18c223","name":"Kline & Company","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2023\/02\/Kline.jpg1041575807df381e0ddec89629993824","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2023\/02\/Kline.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2023\/02\/Kline.jpg","caption":"Kline & Company"},"description":"Kline is a leading global management consulting and market research firm offering a complete spectrum of services. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer product industries for more than 60 years. Its Clean Beauty Global Series 2022: United States Market Analysis and Opportunities contains an in-depth analysis of the dynamic market for naturally positioned, clean, and organic beauty and personal care products. It features a rating for brands\u2019 true degrees of naturalness based on Kline\u2019s proprietary rating scale, with an analysis of the market size and growth, key new launches and product trends, and retail outlet breakdowns.","sameAs":["http:\/\/www.ulprospector.com"],"url":"https:\/\/ulprospector.ul.com\/author\/kline\/"}]}},"authors":[{"term_id":1292,"user_id":93,"is_guest":0,"slug":"kline","display_name":"Kline & Company","avatar_url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2023\/02\/Kline.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/14411","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/93"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=14411"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/14411\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/6468"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=14411"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=14411"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=14411"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=14411"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}