{"id":15788,"date":"2023-09-26T14:00:49","date_gmt":"2023-09-26T20:00:49","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=15788"},"modified":"2024-06-11T13:12:29","modified_gmt":"2024-06-11T19:12:29","slug":"pcc-upcoming-webinar-the-science-behind-top-selling-beauty-performance-powered-by-silicones","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/15788\/pcc-upcoming-webinar-the-science-behind-top-selling-beauty-performance-powered-by-silicones\/","title":{"rendered":"WEBINAR: The Science Behind Top Selling Beauty: Performance Powered by Silicones"},"content":{"rendered":"

\"button\"<\/a>\"DOW<\/p>\n

\n

Presented by DOW<\/a> & Univar Solutions<\/a>
\nRecorded on November 2, 2023\u00a0<\/strong><\/h3>\n<\/div>\n

It is no secret social media has turned the beauty world upside down. What might have taken weeks or years to get traction on a new product launch can now be done in a matter of hours thanks to TikTok and Instagram. With the right social media strategy, products can go viral overnight, selling out every store and e-marketplace. However, that is not to say consumers still don\u2019t also love their tried-and-true products \u2013 the ones they have been purchasing for years and years. The question is: what do these viral beauty products have in common with the beloved favorites? The answer: performance, powered by silicones!<\/p>\n

Whether your brand is looking to develop the next viral best seller or the next cult classic, the key is performance. Silicones are the science behind high-performing products & we look forward to sharing more about their attributes, benefits and how to formulate with them. Dow and Univar Solutions have teamed up to bring you this exciting webinar about formulating best-selling beauty products.<\/p>\n

Watch the Webinar Recording<\/a><\/h4>\n

Contact Alex \/ Ask a Question<\/a><\/h4>\n

Contact Kaylee \/ Ask a Question<\/a><\/h4>\n

Contact Paige \/ Ask a Question<\/a><\/h4>\n","protected":false},"excerpt":{"rendered":"

Presented by DOW & Univar Solutions Recorded on November 2, 2023\u00a0 It is no secret social media has turned the beauty world upside down. What might have taken weeks or years to get traction on a new product launch can … Continued<\/a><\/p>\n","protected":false},"author":94,"featured_media":15782,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[94,22],"tags":[886],"ppma_author":[1231],"class_list":{"0":"post-15788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cleaners-webinar","8":"category-webinars","9":"tag-dow-personal-care","10":"entry"},"yoast_head":"\nThe Silicone Powered Science Behind Top Selling Beauty<\/title>\n<meta name=\"description\" content=\"Silicones are the science behind high-performing products. 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