{"id":15844,"date":"2023-08-20T12:05:25","date_gmt":"2023-08-20T18:05:25","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=15844"},"modified":"2023-11-10T10:20:32","modified_gmt":"2023-11-10T16:20:32","slug":"pcc-harnessing-biotechnology","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/15844\/pcc-harnessing-biotechnology\/","title":{"rendered":"WEBINAR: Harnessing Biotechnology for Efficacy, Sustainability and Performance with AURIST\u2122 AGC"},"content":{"rendered":"

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Presented by IFF’s Health & Biosciences<\/a>
\nRecorded on November 7, 2023
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Market research has consistently shown that efficacy is non-negotiable for consumers. Performance is key to repeat purchases for consumers. At the same time, there is mounting regulatory pressure to replace petroleum-based ingredients in beauty products.<\/p>\n

Innovators look to biotechnology to deliver on both consumer expectations of performance and sustainability. According to a Mintel report, 67% of adults agree that it is important for the benefits of natural\/organic products to be backed by science.<\/p>\n

Bioengineered ingredients provide a strong narrative in being effective, sustainable, and can be designed to be both bio-based and biodegradable.
\nIFF has developed a new-to-the-world technology \u2013 Designed Enzymatic Biopolymers (DEB) \u2013 to design novel, efficacious biopolymers that can rival and even surpass the performance of traditional petroleum-based synthetic polymers.<\/p>\n

The first ingredient enabled by DEB is AURIST\u2122 AGC. Winner of the 2023 In-Cosmetics Global innovation zone functional ingredient gold award, AURIST\u2122 AGC is a water-soluble, readily biodegradable cationic conditioning polymer that can significantly improve hair and skin conditioning in rinse-off products.<\/p>\n

In this webinar, we will explore:<\/p>\n