{"id":15917,"date":"2023-11-01T06:30:43","date_gmt":"2023-11-01T12:30:43","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=15917"},"modified":"2024-02-29T09:48:00","modified_gmt":"2024-02-29T15:48:00","slug":"pcc-future-beauty-trends-from-ai-to-organics","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/15917\/pcc-future-beauty-trends-from-ai-to-organics\/","title":{"rendered":"Future Beauty Trends from AI to Organics"},"content":{"rendered":"

\"PhotoIn many industries predicting the future is difficult. The emergence of new products like smartphones, ride-sharing apps, 3D printers and more were not predicted by most experts. Even the development of the Internet was not widely predicted. But in the beauty industry, predicting the future is a bit easier. This is mostly because our industry doesn’t change much. Despite the fact that thousands of new products and patents are introduced each year, our industry hasn’t substantially changed since I started some 30 years ago.<\/p>\n

Predictions<\/strong><\/p>\n

So the short version of this article on future predictions is that the industry will not change much. Don’t get me wrong, there will be lots of new products introduced. And there will be clever marketing stories that catch consumer’s attention and sales. However, if we look at the products themselves, I anticipate there will not be much difference in the products we see now from the ones we saw 10 or even 20 years ago.<\/p>\n

Trends<\/strong><\/p>\n

While it may be true that products will not be changing much from a consumer standpoint, there are\u00a0 trends that will certainly have an impact on formulating. Here are some of the biggest trends that have been suggested and how they will really impact cosmetic formulators in the coming years.<\/p>\n

Artificial Intelligence<\/strong><\/p>\n

Beauty brands are increasingly looking for ways to use artificial intelligence (AI) and augmented reality (AR) to make their products more appealing to consumers. For example, AI can now be used to analyze consumers’ skin and recommend products that are tailored to their individual needs. AR is used to allow people to try on makeup and skincare products virtually, so consumers can see how they look before they buy.<\/p>\n

But these both remain gimmicky marketing applications that will not have much impact on the job of a formulator. Really, how would knowing the exact skin type and genetic code of a consumer help in deciding the percentage of oil and emulsifier to include in your formulation<\/a>? Our skin care technology is just not advanced enough for those differences to significantly impact formulating.<\/p>\n

However, AI will impact have a big impact on formulating. Chemists will use chatbots like ChatGPT or Claude2 for a number of things such as:<\/p>\n