{"id":16958,"date":"2024-04-10T06:00:24","date_gmt":"2024-04-10T12:00:24","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=16958"},"modified":"2024-03-18T09:26:58","modified_gmt":"2024-03-18T15:26:58","slug":"pc-rheology-understanding-and-control","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/16958\/pc-rheology-understanding-and-control\/","title":{"rendered":"Rheology &#8211; Understanding and Control"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-9722 alignright\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2019\/08\/painting-supplies-iStock-600084084-600x400-300x200.jpg\" alt=\"painting supplies - Learn more about bio-based resins\" width=\"300\" height=\"200\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2019\/08\/painting-supplies-iStock-600084084-600x400-300x200.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2019\/08\/painting-supplies-iStock-600084084-600x400.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>This article is the second in a series concerning rheology of paint and paint processes. The term <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=%22rheology%22&amp;st=31&amp;so=k_0&amp;sl=361013000&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong>rheology<\/strong><\/a> was first described by Professor Bingham and accepted by The American Society of Rheology when it was founded in 1929 and defined as follows:<\/p>\n<p><strong><em>\u00a0 \u00a0 \u00a0 \u00a0 Rheology: <\/em><\/strong><strong><em>The study of the deformation and flow of matter <\/em><\/strong><\/p>\n<p>The science of<a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=%22rheology%22&amp;st=31&amp;so=k_0&amp;sl=361013000&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"> <strong>rheology<\/strong><\/a> provides the study of <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product?st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">materials<\/a> including those such as bulk solids as well as fluids. Solids are comprised of a large collection of very small particles which may also be moving or flowing. Prior to delving more deeply into the study of rheology, we need to define the terms used in more detail in order to enhance our understanding. <strong>Viscosity<\/strong><strong> is the measurement of a fluid\u2019s resistance to flow when subjected to <\/strong><strong>shear<\/strong><strong>.<\/strong><\/p>\n<p>A single point viscosity measurement using a viscometer (figure 1) or a viscosity cup will not provide the information necessary to determine how a paint will perform for multiple paint related properties including pigment dispersion, material transfer (pouring and pumping), application properties and resistance to hard settling.<\/p>\n<p>Figure 1 \u2013 Single Point Viscosity Measurement<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-16959 alignnone\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure1Rheology.jpg\" alt=\"\" width=\"319\" height=\"161\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure1Rheology.jpg 319w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure1Rheology-300x151.jpg 300w\" sizes=\"(max-width: 319px) 100vw, 319px\" \/><\/p>\n<p>Multiple viscosity readings are necessary over a range of shear rates to determine what adjustments may be necessary to optimize pigment dispersion, paint transfer during handling and application as well as the flow and leveling of the applied paint. A <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Newtonian%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong>Newtonian fluid<\/strong><\/a> is defined as a fluid where the shear stress is linearly proportional to the shear strain rate. A <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Thixotropic&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong>Thixotropic<\/strong><\/a> or <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Pseudoplastic%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong>Pseudoplastic fluid<\/strong><\/a> demonstrates a decrease in viscosity with increasing shear rate, whereas a <strong>Dilatant<\/strong> fluid provides an increase in viscosity with an increase in shear rate (Figure 2).<\/p>\n<p>Figure 2. Viscosity behavior of various types of fluids subjected to Shear Stress<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16960\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure2Rheology.jpg\" alt=\"\" width=\"624\" height=\"326\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure2Rheology.jpg 624w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure2Rheology-300x157.jpg 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/><\/p>\n<p>Figure 3. For a <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Thixotropic&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">thixotropic<\/a> paint shows the viscosity after shearing is lower than that of the same unsheared paint. The degree of divergence provides an estimate of the of the degree of thixotropy.<\/p>\n<p>Schematic 1. Thixotropic Paint viscosity<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16961\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure3Rheology.png\" alt=\"\" width=\"552\" height=\"279\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure3Rheology.png 552w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure3Rheology-300x152.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/><\/p>\n<p><strong>Key Definitions<\/strong><\/p>\n<p><strong><em><u>Shear Stress<\/u><\/em><\/strong> <strong>(<\/strong><strong>\u03d2<\/strong><strong>) &#8211; <em>A type of stress that acts coplanar with cross section of material and is expressed as dyne\/cm<sup>2<\/sup><\/em><\/strong><\/p>\n<p><strong>\u03d2<\/strong><strong>\u00a0(<em>shear stress<\/em>) =\u00a0<em>F (force) \/ A (area)<\/em><\/strong><\/p>\n<p><strong><em><u>Shear Rate<\/u><\/em><\/strong> <strong><em>(D) &#8211; Is expressed as sec<sup>-1<\/sup>or dyne-sec\/cm<sup>2<\/sup> or poise\u00a0 <\/em><\/strong><\/p>\n<p><strong><em>D (shear rate) = V (velocity) \/\u00a0C\u00a0(thickness)<\/em><\/strong><\/p>\n<p><strong><em><u>Young\u2019s Modulus<\/u><\/em><\/strong> <strong><em>(E) \u2013 Expressed in pressure and is the ability of a material to withstand changes in length when under length wise tension and is sometimes referred to as elasticity. Uniaxial stress \/ Strain<\/em><\/strong><\/p>\n<p><strong><em>E = <\/em><\/strong>s<strong><em> \/<\/em><\/strong>e<\/p>\n<p><strong><em><u>Yield stress<\/u><\/em><\/strong> <strong><em>\u2013 Yield stress is defined as the minimum shear stress necessary to initiate flow at which a material begins to deform or flow<\/em><\/strong><\/p>\n<p>Figure 3 \u2013 Viscosity vs. Shear Rate requirements for application and settling processes<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16962\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure4Rheology.jpg\" alt=\"\" width=\"558\" height=\"302\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure4Rheology.jpg 558w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure4Rheology-300x162.jpg 300w\" sizes=\"(max-width: 558px) 100vw, 558px\" \/><\/p>\n<p>Figure 4 \u2013 Viscosity vs. Shear rate for multiple application methods<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-16963\" src=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure5Rheology.jpg.png\" alt=\"\" width=\"391\" height=\"175\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure5Rheology.jpg.png 391w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2024\/03\/Figure5Rheology.jpg-300x134.png 300w\" sizes=\"(max-width: 391px) 100vw, 391px\" \/><\/p>\n<p>As Figure 3 and 4 illustrates for most paint applications, it is normally more desirable to have a paint that provides <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Pseudoplastic%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Pseudoplastic<\/a> (shear thinning) behavior to enable viscosity reduction in the presence of shear in the application process (spray, roll, brush, reverse roll coat). However, there are additional variables present for both <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Solvent-Borne+Applications&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">solvent-borne<\/a> and <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Waterborne&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">waterborne<\/a> paints. For solvent-borne paints, flow and leveling are very dependent on the evaporation rate of the solvents and temperature, ambient cure rate etc. For waterborne paints the initial appearance of the applied paint (sag resistance, ambient cure rate) is more dependent on relative humidity.<\/p>\n<hr \/>\n<h3>Explore the ULTRUS Portfolio supporting regulatory, supply chain and sustainability needs. Learn more <a href=\"https:\/\/www.ul.com\/software\/ultrus?utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">here<\/a>!<\/h3>\n<hr \/>\n<p>Multiple\u00a0<strong><em>rheology\/control<\/em><\/strong>\u00a0modifiers can be found using the\u00a0<a href=\"https:\/\/www.ulprospector.com\/en\/na?f=true&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong><em>Prospector Search Engine<\/em><\/strong>\u00a0<\/a>and are available to modify waterborne and solvent-borne paints to adjust application properties as well as for resistance to hard setting. There are multiple ingredients and variables that influence rheology in a coating formulation.<\/p>\n<p>The issues that impact rheology in paints include:<\/p>\n<ul>\n<li>Coating ingredients\n<ul>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Binder%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Binders<\/a> (solution versus latex or dispersion)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Pigments%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Pigments<\/a> (oil absorption)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=Filler+pigments+and+extenders&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Filler pigments and extenders<\/a> (oil Absorption)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Pigment+Dispersion%22&amp;st=31&amp;so=k_0+bt+pt_3820&amp;sl=361032489&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Pigment dispersants<\/a> (selection based on type of pigment)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Surfactants&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Surfactants<\/a><\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Amines&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Amines<\/a> amount and type (waterborne paints)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Products\/1430\/Solvents\/search?k=%22Cosolvent%22&amp;st=31&amp;so=k_0&amp;sl=361041594&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Cosolvent<\/a><\/li>\n<\/ul>\n<\/li>\n<li>Customization of rheological properties\n<ul>\n<li>Criteria for rheology modification and selection<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Flow+and+Leveling+Agent%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Flow and leveling agents<\/a><\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Surfactants&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Surfactants<\/a><\/li>\n<li>Other <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Additives&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">additives<\/a><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>The viscosity of <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=latex+paints+&amp;st=1&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">latex paints<\/a> tends to exhibit excessive shear thinning behavior and is dependent on multiple compositional factors as listed above. For latex paints, when the viscosity at high shear rates is adjusted for proper application, the viscosity at low shear rates for proper leveling tends to be high. This is the reason why the leveling of latex paints tends to be poorer than that of solvent-borne paints. This is most pronounced at higher gloss levels. Accordingly, to counteract this phenomena,\u00a0<a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22associative+thickener%22&amp;st=1\" target=\"_blank\" rel=\"noopener\"><strong><em>associative thickener<\/em><\/strong><strong>s<\/strong><\/a> are used. In simple terminology,\u00a0<a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22associative+thickener%22&amp;st=1\" target=\"_blank\" rel=\"noopener\"><strong><em>associative thickeners<\/em><\/strong>\u00a0<\/a>can be defined as a water-soluble polymer containing multiple hydrophobic groups.<\/p>\n<p>Some common\u00a0<a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=thixotrope&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\"><strong><em>thixotropes<\/em><\/strong><\/a><strong><em>\u00a0<\/em><\/strong>and their incorporation include:<\/p>\n<p>Rheology control in solvent-borne paints:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Organo+clay%22&amp;st=311&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Organo clay<\/a> \u2013 Added during pigment dispersion step. Organo clay is made from phyllosilicates (types of clay) with quaternary amines covalently bonded to the clay surface. Probably the most common thixatrope used in solvent-borne paints.<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=Hydrogenated+Castor+Oil&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Hydrogenated castor wax<\/a> \u2013 Added to mill base while cooling\/heat activated<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Polyamide+wax%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Polyamide wax<\/a> \u2013 Added to mill base while cooling\/heat activated or can be preactivated and added during letdown.<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22Fumed+silica%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Fumed silica<\/a> \u2013 Added during letdown<\/li>\n<\/ul>\n<p>Rheology control agents for waterborne coatings include:<\/p>\n<ul>\n<li>Cellulosics \u2013 Derived from cotton, wood and paper and act by forming entangled chains to increase viscosity\n<ul>\n<li>Hydroxyethyl cellulose<\/li>\n<li>Carboxyl functional cellulose<\/li>\n<li>Methyl cellulose<\/li>\n<\/ul>\n<\/li>\n<li>Polyamides<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=synthetic+clays&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Synthetic clay<\/a><\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Colloidal+Silicas&amp;st=1&amp;so=bt+k_0+bs_111370&amp;sl=361055765&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Colloidal silica<\/a> (have a high surface area to<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=Polyacrylates&amp;sug=1&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Polyacrylates<\/a><\/li>\n<\/ul>\n<p><strong><em>\u00a0Associative thickener\u00a0<\/em><\/strong>types for waterborne coatings include<strong><em>:\u00a0<\/em><\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22HEUR%22&amp;st=1\" target=\"_blank\" rel=\"noopener\">HEUR<\/a> (Hydrophobically Modified Ethoxylated Urethanes)<\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/search?k=%22HASE%22&amp;st=1\" target=\"_blank\" rel=\"noopener\">HASE<\/a> (Hydrophobically-Modified Alkali-Swellable Emulsions)<\/li>\n<li>HMEC (Hydrophobically-Modified Hydroxy Ethyl Cellulose)<\/li>\n<li>HEURASE \u2013 Hydrophobically Modified Ethoxylated Urethane Alkali Swellable Emulsion)<\/li>\n<\/ul>\n<p>In summary rheology plays a major role in providing a paint that offers ease of pigment dispersion, good fluid transfer, acceptable application properties and long-term resistance to hard settling. Additional information concerning rheological materials can be found using <a href=\"https:\/\/www.ulprospector.com\/en\/na?f=true&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">Prospector\u2019s search engine<\/a> for key words such as <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\/Product\/search?k=%22rheology%22&amp;st=31&amp;so=k_0&amp;sl=361013000&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">rheology<\/a>, <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/search?k=%22thixotropy%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">thixotropy<\/a>, <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/search?k=%22flow%22&amp;st=31&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">flow<\/a> and <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Product\/search?k=%22thickener%22&amp;st=31&amp;so=k_0&amp;sl=361065656&amp;utm_source=Knowledge+Center&amp;utm_medium=article&amp;utm_campaign=Rheology&amp;utm_term=2024PC&amp;utm_content=Lewarchik\" target=\"_blank\" rel=\"noopener\">thickener<\/a>.<\/p>\n<p>Resources<\/p>\n<p><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Coatings\" target=\"_blank\" rel=\"noopener\">Prospector Knowledge Center and Search Engine<\/a><\/p>\n<p>Wikipedia<\/p>\n<p>Organic Coatings, Science and Technology, Third Edition, Wiley, Wicks e.al. 2007<\/p>\n<p>Organic Coatings, Science and Technology, Fourth Edition, Wiley, Jones e.al. 2017<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article is the second in a series concerning rheology of paint and paint processes. The term rheology was first described by Professor Bingham and accepted by The American Society of Rheology when it was founded in 1929 and defined &hellip; <a href=\"https:\/\/ulprospector.ul.com\/16958\/pc-rheology-understanding-and-control\/\">Continued<\/a><\/p>\n","protected":false},"author":12,"featured_media":9722,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[16,1],"tags":[325,495],"ppma_author":[1249],"class_list":{"0":"post-16958","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-paint-coatings","8":"category-featured","9":"tag-paints","10":"tag-paints-and-coatings","11":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rheology - Understanding and Control - Prospector Knowledge Center<\/title>\n<meta name=\"description\" content=\"This article is the second in a series concerning rheology of paint and paint processes. 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Lewarchik, President and CEO of Chemical Dynamics, LLC, brings 40 years of paint and coatings industry expertise to his role as a contributing author with the Prospector Knowledge Center. As a contributing writer, Ron pens articles on topics relevant to formulators in the coatings industry. He also serves as a consultant for the Prospector materials search engine, advising on issues related to optimization and organization materials within the database. Ron's company, Chemical Dynamics, LLC (www.chemicaldynamics.net), is a full-service paint and coatings firm specializing in consulting and product development based in Plymouth, Michigan. Since 2004, he has provided consulting, product development, contract research, feasibility studies, failure mode analysis and more for a wide range of clients, as well as their suppliers, customers and coaters. He has also served as an Adjunct Research Professor at the Coatings Research Institute of Eastern Michigan University. As such, Ron was awarded a sub-grant from the Department of Energy to develop energy-saving coating technology for architectural applications, as well as grants from private industry to develop low energy cure, low VOC compliant coatings. He taught courses on color and application of automotive top coats, cathodic electro-coat and surface treatment. His experience includes coatings for automotive, coil, architectural, industrial and product finishing. Previously, Ron was the Vice President of Industrial Research and Technology, as well as the Global Director of Coil Coating Technology for BASF (Morton International). During his fourteen-year tenure with the company, he developed innovative coil coating commercial products primarily for roofing, residential, commercial and industrial building, as well as industrial and automotive applications. He was awarded fifteen patents for new resin and coating formulas. From 1974 to 1990, Ron held positions with Desoto, Inc. and PPG Industries. 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Lewarchik, President and CEO of Chemical Dynamics, LLC, brings 40 years of paint and coatings industry expertise to his role as a contributing author with the Prospector Knowledge Center. As a contributing writer, Ron pens articles on topics relevant to formulators in the coatings industry. He also serves as a consultant for the Prospector materials search engine, advising on issues related to optimization and organization materials within the database. Ron's company, Chemical Dynamics, LLC (www.chemicaldynamics.net), is a full-service paint and coatings firm specializing in consulting and product development based in Plymouth, Michigan. Since 2004, he has provided consulting, product development, contract research, feasibility studies, failure mode analysis and more for a wide range of clients, as well as their suppliers, customers and coaters. He has also served as an Adjunct Research Professor at the Coatings Research Institute of Eastern Michigan University. As such, Ron was awarded a sub-grant from the Department of Energy to develop energy-saving coating technology for architectural applications, as well as grants from private industry to develop low energy cure, low VOC compliant coatings. He taught courses on color and application of automotive top coats, cathodic electro-coat and surface treatment. His experience includes coatings for automotive, coil, architectural, industrial and product finishing. Previously, Ron was the Vice President of Industrial Research and Technology, as well as the Global Director of Coil Coating Technology for BASF (Morton International). During his fourteen-year tenure with the company, he developed innovative coil coating commercial products primarily for roofing, residential, commercial and industrial building, as well as industrial and automotive applications. He was awarded fifteen patents for new resin and coating formulas. From 1974 to 1990, Ron held positions with Desoto, Inc. and PPG Industries. He was the winner of two R&amp;D awards for coatings utilizing PVDF resins, developed the first commercial high solids automotive topcoat and was awarded 39 U.S. patents for a variety of novel technologies he developed. He holds a Masters in Physical Organic Chemistry from the University of Pittsburgh and subsequently studied Polymer Science at Carnegie Mellon University. Ron lives in Brighton, Michigan with his family. Contact Ron via email\u00a0or through his company\u2019s web site at www.chemicaldynamics.net to learn more about his consulting services\u2026","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/ron-lewarchik\/"}]}},"authors":[{"term_id":1249,"user_id":12,"is_guest":0,"slug":"ron-lewarchik","display_name":"Ron Lewarchik","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2014\/05\/Ron-Lewarchik_avatar_1399393591-96x96.png","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/16958","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=16958"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/16958\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/9722"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=16958"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=16958"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=16958"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=16958"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}