{"id":1789,"date":"2015-01-04T22:28:03","date_gmt":"2015-01-05T04:28:03","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=1789"},"modified":"2018-02-09T13:55:03","modified_gmt":"2018-02-09T19:55:03","slug":"pc-automotive-color-trends-2014-predicting-2015s-top-choices","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/1789\/pc-automotive-color-trends-2014-predicting-2015s-top-choices\/","title":{"rendered":"News Brief: Automotive Color Trends in 2014 and Predicting 2015&#8217;s Top Choices"},"content":{"rendered":"<p>In 2014, white was color of choice for automakers. While neutral colors like black, grey, and silver continue to be popular, brown is on the rise according to the latest PPG Survey. &#8220;Natural&#8221; colors like gold, beige, yellow, orange, and brown accounted for 12% of all cars sold in Europe and 10% in the US. Consumer choice and differentiation is what many automakers believe is driving the call for different color options, with direct comparisons being drawn to the increasing popularity of color in the consumer electronics market.<\/p>\n<p><strong>Among the top five choices were:<\/strong><\/p>\n<p><strong><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1791 size-full\" src=\"https:\/\/ulprospector.ul.com\/media\/2015\/01\/auto.png\" alt=\"\" width=\"300\" height=\"500\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/01\/auto.png 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/01\/auto-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/strong><\/p>\n<ul>\n<li>White at 28%<\/li>\n<li>Black at 18%<\/li>\n<li>Silver and Gray at 13%<\/li>\n<li>Natural Colors at 10%<\/li>\n<li>Red at 9%<\/li>\n<\/ul>\n<h3>News\u00a0Drill Down<\/h3>\n<ul>\n<li>The info-graphic from PPG&#8217;s Automotive Trends Survey shows the different breakdown of car color by region and vehicle class<\/li>\n<li>Auto World News gives an in-depth analysis and makes projections for some of 2015&#8217;s popular colors<\/li>\n<li>Car Scoops talks about the division in class of vehicles, and why some color choices are limited<\/li>\n<\/ul>\n<h3>Reading List<\/h3>\n<p>PPG:<a href=\"http:\/\/corporate.ppg.com\/getmedia\/d2cf1776-73a4-4d03-b07f-a63855bcb4d1\/14AutoColorTrendsSummaryInfographic.jpg.aspx\" target=\"_blank\"> 2014 Auto Color Trends Summary<\/a><a href=\"https:\/\/nyscc.org\/biodegradable-microbead-alternatives-cosmetics\/\" target=\"_blank\"><br \/>\n<\/a>Auto World News: <a href=\"http:\/\/www.autoworldnews.com\/articles\/10459\/20141119\/favorite-car-color-white-still-most-popular-in-north-america.htm\" target=\"_blank\">White Still Most Popular Car Color in North America<\/a><br \/>\nCar Scoops: <a href=\"http:\/\/www.carscoops.com\/2014\/12\/study-shows-white-still-rules-natural.html\" target=\"_blank\">Study Shows White Still Rules, Natural Colors Becoming More Popular<\/a><\/p>\n<h3>Material Resources:<\/h3>\n<p><a href=\"http:\/\/www.ulprospector.com\/en\/na\/Coatings\/Applications\/19519\/Automotive-OEM?st=31\" target=\"_blank\">You can view our growing list of automotive coatings and even request samples here<\/a>&#8230;<\/p>\n<p><a href=\"http:\/\/www.ulprospector.com\/en\/na\/Coatings\/Applications\/19519\/Automotive-OEM?st=31\" target=\"_blank\">\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2014, white was color of choice for automakers. While neutral colors like black, grey, and silver continue to be popular, brown is on the rise according to the latest PPG Survey. &#8220;Natural&#8221; colors like gold, beige, yellow, orange, and &hellip; <a href=\"https:\/\/ulprospector.ul.com\/1789\/pc-automotive-color-trends-2014-predicting-2015s-top-choices\/\">Continued<\/a><\/p>\n","protected":false},"author":20,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[16],"tags":[],"ppma_author":[1237],"class_list":{"0":"post-1789","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-paint-coatings","7":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News Brief: Automotive Color Trends in 2014 and Predicting 2015&#039;s Top Choices - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/1789\/pc-automotive-color-trends-2014-predicting-2015s-top-choices\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Brief: Automotive Color Trends in 2014 and Predicting 2015&#039;s Top Choices - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"In 2014, white was color of choice for automakers. 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