{"id":18326,"date":"2024-10-30T06:00:57","date_gmt":"2024-10-30T12:00:57","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=18326"},"modified":"2024-11-12T13:12:59","modified_gmt":"2024-11-12T19:12:59","slug":"pe-flat-pack-rpet-wine-bottle-design-offers-eco-friendly-packaging-alternative","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/18326\/pe-flat-pack-rpet-wine-bottle-design-offers-eco-friendly-packaging-alternative\/","title":{"rendered":"Flat-pack, rPET Wine Bottle Design Offers Eco-friendly Packaging Alternative"},"content":{"rendered":"

Packamama<\/a>, a climate tech packaging firm, continues to gain traction with its novel, eco-friendly approach in the conservative wine sector.<\/p>\n

Albertsons Companies Inc. in late September became the first company in the U.S. market to launch a line of wines packaged in Packamama\u2019s flat-pack bottles made out of 100 percent recycled polyethylene terephthalate<\/a> (rPET) resin. In doing so they became the latest in a line of marketers<\/a> \u2013\u2013 up to now, mostly in Europe and Australia \u2013\u2013 to adopt this new packaging design.<\/p>\n

And now, according to a Packamama spokesman, the company\u2019s \u201cnext strategic initiative for market expansion focuses on launching production within the U.S. and the South African market, in line with our commitment to sustainability and innovation in the wine industry.\u201d<\/p>\n

Currently, Berry Global Group blow molds Packamama\u2019s rPET bottles in Europe and Visy Industries produces its bottles in Australia. The wines now being sold by Albertsons in the U.S. were packaged into the rPET bottles in the U.K.<\/p>\n

Packamama, he continued, is weighing how best to serve the U.S. wine industry. \u201cThis includes options from Berry Global but is not limited just to them,\u201d he said, noting that since large-volume wine production is centered on Northern California, Packamama is seeking manufacturing partners who are ideally located in this area.<\/p>\n

A Range of User and Eco-benefits \u00a0<\/strong><\/p>\n

Albertsons\u2019 new\u00a0Bee Lightly<\/a>\u00a0line of French chardonnay and ros\u00e9 wines is the latest addition to the Boise, Idaho-based company\u2019s Own Brands wine portfolio. Distinguished by Packamama\u2019s signature\u00a0flat bottle design<\/a>, each bottle holds the standard volume of 75 cl of wine that consumers expect, but in a shatterproof package that, at just 63 grams, is 87% lighter than traditional glass bottles.<\/p>\n

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Albertsons has chosen to package its new Bee Lightly French wines in Packamama\u2019s flat-pack, recycled PET bottles.<\/em><\/p>\n

The flat-pack bottle design features a low center of gravity, prominent lip and 5.5-degree tip angle that allows even an empty bottle to remain stable. \u201cThe tip angle,\u201d notes Packamama, \u201cis the same as the Leaning Tower of Pisa, which, as we all know, is still standing.\u201d<\/p>\n

These transparent, food-safe, BPA-free, plastic bottles also offer a wine shelf life of 19 to 21 months, and all but eliminate losses from breakage, according to Packamama.<\/p>\n

Additionally, the fully recyclable bottles offer a smaller environmental footprint compared to conventional wine bottle shapes by reducing transportation-related emissions. \u201cThe unique flat-pack shape,\u201d says Packamama founder and CEO Santiago Navarro, \u201calso enhances logistic efficiency, enabling the transportation of nearly twice as many products on a single pallet.\u201d<\/p>\n

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\nPackamama founder and CEO Santiago Navarro<\/em><\/p>\n

Albertsons \u2013\u2013 which operates more than 2,200 retail food and drug stores \u2013\u2013 confirms that Bee Lightly packaged in this bottle uses 44 percent fewer pallets for shipping compared to standard glass bottles. It says its adoption of this design \u201cunderscores a commitment to recycled packaging solutions without compromising on the quality and flavor of wine that customers expect.\u201d In addition to partnering with Packamama, the grocery giant also worked on this project with WX Brands<\/a>, which is known for creating wine brands for global retailers.<\/p>\n

\n

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\u201cAt Albertsons Cos., we are continuously looking for ways to distinguish ourselves within the wine sector and to expand our diverse selection of quality wines for our customers,\u201d said Curtis Mann, Master of Wines at Albertsons Cos. \u201cBy launching our new Bee Lightly selection, we are offering shoppers quality, affordable wines from France while also redefining wine packaging standards.\u201d<\/p>\n

He notes that The Tasting Panel<\/em> magazine awarded both the 2022 Bee Lightly vintage chardonnay and the 2023 ros\u00e9 91 points, which is deemed to be \u201coutstanding\u201d or \u201cexcellent.\u201d<\/p>\n

Packamama\u2019s Back Story <\/strong><\/p>\n

Navarro first launched his company in the UK in 2018 as Gar\u00e7on Wines. The goal was for that firm to provide a vehicle for introducing his first eco-flat rPET bottles. But after getting significant interest in the package from several large wine industry companies, he decided to pivot his strategy and leave the very competitive wine-supply business to others. In March 2022 Navarro opted to focus solely on the bottle and rebranded the firm\u2019s packaging operations as Packamama \u2013\u2013 named after the revered Inca goddess Pachamama, given that their goal was to produce packaging that helps to protect Mother Earth.<\/p>\n

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These rPET bottles are 87 percent lighter than comparable glass bottles, are shatterproof, recyclable, and significantly reduce transportation-related greenhouse gas emissions. <\/em><\/p>\n

Packamama cites independent research noting that glass bottles are \u201cthe single largest contributor to a wine\u2019s carbon footprint because of their weight in transport and the energy required to produce, move, and recycle them.\u201d Simply lightweighting a glass bottle, it adds, doesn\u2019t offer the same reduction in CO2<\/sub> emissions as shifting to a recycled PET bottle.<\/p>\n

On its website, Packamama declares: \u201cIf we\u2019re honest, the wine bottle as it\u2019s known has been around too long and is no longer fit for purpose. So we reinvented it, creating a better shape from a better material, so it\u2019s better for the planet. And your business.\u201d<\/p>\n

In addition to appealing to eco-conscious consumers, Packamama urges wine brands and retailers to adopt its flat-pack rPET bottles to \u201cunlock new sales channels, such as where space and weight are at a premium or glass packaging has to be avoided.\u201d Additionally, it notes, since the wine industry is more affected than others by climate change, it urges its players to \u201cdo your part to help safeguard the industry\u2019s future.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Packamama, a climate tech packaging firm, continues to gain traction with its novel, eco-friendly approach in the conservative wine sector. Albertsons Companies Inc. in late September became the first company in the U.S. market to launch a line of wines … Continued<\/a><\/p>\n","protected":false},"author":23,"featured_media":18330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[607,21,1],"tags":[206,214],"ppma_author":[1244],"class_list":{"0":"post-18326","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-articles","8":"category-plastics-2","9":"category-featured","10":"tag-sustainability","11":"tag-plastics","12":"entry"},"yoast_head":"\nFlat-pack, 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A long-time affiliate member of the Industrial Designers Society of America, Bob has organized numerous design-focused events, earned a Personal Recognition Award from IDSA in 2013, and constantly strives to help bridge the gap between the design and manufacturing communities. In 2014 he left Crain and created RC Grace LLC in Akron, Ohio, as a consultancy that aims to help companies to enhance their branding and market presence, find business partners, connect with design resources (here or in Asia), secure funding and advance their growth initiatives. Email Bob or visit his website at www.rcgrace.com to learn more about how he can help you.","sameAs":["http:\/\/ulprospector.com"],"url":"https:\/\/ulprospector.ul.com\/author\/robert-grace\/"}]}},"authors":[{"term_id":1244,"user_id":23,"is_guest":0,"slug":"robert-grace","display_name":"Bob Grace","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2017\/10\/Robert-Grace_avatar_1508791447-96x96.jpg","author_category":"1","first_name":"Robert","last_name":"Grace","user_url":"http:\/\/ulprospector.com","job_title":"","description":"<p>Robert Grace has been in business-to-business communications his entire career. He has broad global experience and for more than 35 years has worked as a journalist, editor-in-chief, publishing executive and key connector of like-minded parties. He has launched successful publications and C-level events on three continents.<\/p>\r\n\r\n<p>While with Crain Communications Inc., he oversaw the relaunch of the 100-year-old <em>European Rubber Journal<\/em> in London and helped to start <em>Urethanes Technology<\/em> magazine there. \u00a0In 1988 Bob returned to Akron, Ohio, to serve as founding editor of <em>Plastics News<\/em>, an award-winning, weekly business newspaper. In 2005 he oversaw the editorial launch of the bilingual (Chinese and English) <em>PN China<\/em> e-newsletter and website. For more than a decade at <em>PN<\/em> he also held the titles of associate publisher, editorial director and conference director, and most recently served as business development director.<\/p>\r\n\r\n<p>A long-time affiliate member of the Industrial Designers Society of America, Bob has organized numerous design-focused events, earned a Personal Recognition Award from IDSA in 2013, and constantly strives to help bridge the gap between the design and manufacturing communities.<\/p>\r\n\r\n<p>In 2014 he left Crain and created RC Grace LLC in Akron, Ohio, as a consultancy that aims to help companies to enhance their branding and market presence, find business partners, connect with design resources (here or in Asia), secure funding and advance their growth initiatives.<\/p>\r\n\r\n<p><a href=\"mailto:bob@rcgrace.com\">Email Bob<\/a> or visit his website at <a href=\"http:\/\/www.rcgrace.com\/\">www.rcgrace.com<\/a> to learn more about how he can help you.<\/p>"}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/18326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=18326"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/18326\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/18330"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=18326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=18326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=18326"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=18326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}