{"id":19211,"date":"2025-04-09T06:00:42","date_gmt":"2025-04-09T12:00:42","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=19211"},"modified":"2025-04-09T06:16:13","modified_gmt":"2025-04-09T12:16:13","slug":"pe-haddy-inc-targets-the-3d-printed-furniture-market","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/19211\/pe-haddy-inc-targets-the-3d-printed-furniture-market\/","title":{"rendered":"Haddy Inc. Targets the 3D-Printed Furniture Market"},"content":{"rendered":"
\"\"
Roger aims to launch several more microfactories in strategic locations to 3D print fine furniture and architectural pieces. (Haddy Inc. photo)<\/figcaption><\/figure>\n

John B. (Jay) Rogers likes to go big. To realize those dreams \u2013\u2013 which he characterizes as nothing less than \u201cshaping the future of AI-driven manufacturing\u201d \u2013\u2013 he needs big 3D printers.\u00a0 So he has aligned eight huge such machines in one space with the aim of making beautiful, eco-friendly furniture. On April 10 he and his team are pulling back the curtain on the very first microfactory for his fledgling firm, Haddy Inc.<\/a>, in St. Petersburg, Fla.<\/p>\n

Haddy is dedicated to achieving full circularity through its lineage model for 3D printing and to using renewable and recyclable materials for all of its products. It says it \u201chas built circularity into its foundation by upcycling products at end of use for the next generation of goods.\u201d<\/p>\n

\"\"
The firm on April 10 formally opens its first microfactory, featuring eight identical CEAD Large-Format Additive Manufacturing machines. (Haddy Inc. photo by Alicia Fierro)<\/figcaption><\/figure>\n

At the firm\u2019s grand opening, Haddy will showcase eight identical large-format additive manufacturing (LFAM) machines from Netherlands-based CEAD B.V.<\/a> \u201cWe have the largest installed base of CEAD systems in the world,\u201d says Rogers, a former U.S. Marine captain. These machines feature a build bed measuring 40 feet long by 9 feet wide by 9\u00a0 feet tall. They move linearly, in six axes, and are equipped with Comau<\/a> robotic arms.<\/p>\n

Rogers \u2013\u2013 who co-founded and for 14 years was CEO of Local Motors, a maker of 3D-printed vehicles \u2013\u2013 co-founded Haddy in late 2021. The firm, whose name is an acronym for\u00a0Heroic Agile Design Durable and Yours, opened its St. Pete headquarters in 2023 with two CEAD machines. It since has added six more, while leveraging machine learning and artificial intelligence (AI) to constantly improve its digital manufacturing processes.<\/p>\n

A Microfactory Approach <\/strong><\/p>\n

Their business model, he said in a recent phone interview, calls for creating strategically located microfactories in any place that has a lot of people but not much local labor for making furniture. In the U.S. that includes places such as Chicago and Los Angeles as well as more broadly in Texas, the Mid-Atlantic region and the Pacific Northwest. Internationally, he\u2019s eyeing Rotterdam in The Netherlands (with its excellent port and highway system) and northwestern Saudi Arabia. The goal is to stimulate local manufacturing to reduce shipping and related carbon emissions.<\/p>\n

These places are all hungering for advanced manufacturing. Each microfactory is expected to cost roughly $8 million and stands to benefit from declining costs for industrial robots.<\/p>\n

\n

Discover Material Selection with Prospector Premium, learn more here<\/a>!<\/h3>\n
\n

After a long stint in the automotive industry, why furniture now? \u201cI love the rapid pace of product development without needing tooling,\u201d he explained. He also no longer wants to deal with long supply chains. With a car, he noted, your entire production can be held up by something as basic as a wire harness. \u201cI wanted it all under one digital roof.\u201d<\/p>\n

Using large-format additive manufacturing, Rogers says Haddy can make better, faster, more durable products that also are less expensive and more sustainable. Being fully recyclable, they won\u2019t end up in a landfill like so much used furniture does today.<\/p>\n

\n

The timing couldn\u2019t be better for Haddy Inc., which is opening its first microfactory in St. Petersburg, Fla., on April 10 to 3D print sustainable furniture in the United States. The low-cost locations in Asia that produce most of the furniture sold in the U.S. are about to get hammered with hefty tariffs, making such imports significantly more expensive and jeopardizing long-established supply chains. In light of these circumstances, Haddy CEO and founder John B. Rogers makes his company\u2019s case for digital domestic manufacturing in this April 8 LinkedIn post<\/a>.\u00a0<\/em><\/p>\n

\n

The company currently produces large pieces of furniture \u2013\u2013 tables, chairs, architectural components \u2013\u2013 for residential, commercial and hospitality customers., and intends to focus on architecture and design for the near future. Its retail customers currently include firms such as Minneapolis-based Room & Board and Detroit-based Gardner White Furniture.<\/p>\n

\"\"
A recent collection of white Haddy furniture pieces. (Haddy Inc. photo by Alicia Fierro)<\/figcaption><\/figure>\n

Materials are Key for LFAM <\/strong><\/p>\n

\"\"
For its products, such as this chair, Haddy uses primarily PETG, polycarbonate or PLA resin, often with bio-based fillers. (Haddy Inc. photo)<\/figcaption><\/figure>\n

Haddy now uses primarily polyethylene terephthalate glycol<\/a> (PETG), polycarbonate<\/a> (PC) and the bioresin polylactic acid<\/a> (PLA), along with bio-based fillers. Rogers says he\u2019s had to learn a lot about materials and fused granular fabrication<\/a> since embarking on this venture. But he\u2019s had some solid support.<\/p>\n

Clinton, Tenn.-based compounder and material design specialist Techmer PM<\/a> is working closely with Haddy.<\/p>\n

Rogers stresses that resin consistency for LFAM is vital, especially when one needs 200 kg of material just to even do a test run.<\/p>\n

Jenna Hunt, Techmer\u2019s business manager for engineered compounds and additive manufacturing, commented recently on the partnership.<\/p>\n

\u201cTo monitor consistency in recycled product, we check color through yellowness index and incoming intrinsic viscosity (IV). It comes in as a flake, which we grind to a powder to ensure consistency in shape and feeding.<\/p>\n

\u201cAdditionally,\u201d she added, \u201cto ensure that Haddy can rely on the quality of every lot of our material, we conduct physical testing, chemical composition testing, pellet geometry verification, and IV testing.\u201d Techmer reviews all additive manufacturing products to ensure lot consistency due to the criticality of feeding needed in 3D printing.<\/p>\n

\"\"
Compounder Techmer PM is working closely with Haddy to fine-tune and custom color resins for large-format 3D printing. They made these samples from recycled PETG with 20-30% glass fiber reinforcement. (Techmer PM photo)<\/figcaption><\/figure>\n

Color is another challenge, Hunt noted. \u201cColor matching PETG is more difficult than PE, PP or PLA due to its higher processing temperature. This can limit which pigments can be used since they may not take the temperature and can shift in color or even lose all their color.\u201d<\/p>\n

This year, marked by the official opening of its St. Pete microfactory, Haddy aims to lay the groundwork for steady growth. Then, in 2026, Rogers says, they \u201cintend to come out swinging.\u201d<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

John B. (Jay) Rogers likes to go big. To realize those dreams \u2013\u2013 which he characterizes as nothing less than \u201cshaping the future of AI-driven manufacturing\u201d \u2013\u2013 he needs big 3D printers.\u00a0 So he has aligned eight huge such machines … Continued<\/a><\/p>\n","protected":false},"author":23,"featured_media":19222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[1035,607,21],"tags":[206,214,1036],"ppma_author":[1244],"class_list":{"0":"post-19211","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-article","8":"category-articles","9":"category-plastics-2","10":"tag-sustainability","11":"tag-plastics","12":"tag-3d","13":"entry"},"yoast_head":"\nHaddy Inc. 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He has broad global experience and for more than 35 years has worked as a journalist, editor-in-chief, publishing executive and key connector of like-minded parties. He has launched successful publications and C-level events on three continents. While with Crain Communications Inc., he oversaw the relaunch of the 100-year-old European Rubber Journal in London and helped to start Urethanes Technology magazine there. \u00a0In 1988 Bob returned to Akron, Ohio, to serve as founding editor of Plastics News, an award-winning, weekly business newspaper. In 2005 he oversaw the editorial launch of the bilingual (Chinese and English) PN China e-newsletter and website. For more than a decade at PN he also held the titles of associate publisher, editorial director and conference director, and most recently served as business development director. A long-time affiliate member of the Industrial Designers Society of America, Bob has organized numerous design-focused events, earned a Personal Recognition Award from IDSA in 2013, and constantly strives to help bridge the gap between the design and manufacturing communities. In 2014 he left Crain and created RC Grace LLC in Akron, Ohio, as a consultancy that aims to help companies to enhance their branding and market presence, find business partners, connect with design resources (here or in Asia), secure funding and advance their growth initiatives. Email Bob or visit his website at www.rcgrace.com to learn more about how he can help you.","sameAs":["http:\/\/ulprospector.com"],"url":"https:\/\/ulprospector.ul.com\/author\/robert-grace\/"}]}},"authors":[{"term_id":1244,"user_id":23,"is_guest":0,"slug":"robert-grace","display_name":"Bob Grace","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2017\/10\/Robert-Grace_avatar_1508791447-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/19211","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=19211"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/19211\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/19222"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=19211"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=19211"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=19211"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=19211"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}