{"id":20983,"date":"2026-01-10T14:55:18","date_gmt":"2026-01-10T20:55:18","guid":{"rendered":"https:\/\/ulprospector.ul.com\/?p=20983"},"modified":"2026-03-25T13:31:29","modified_gmt":"2026-03-25T19:31:29","slug":"hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/20983\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\/","title":{"rendered":"WEBINAR: Fibrillated Cellulose and Fragrance in Laundry Care &#8211; The Small Heroes for Fresh Clothing."},"content":{"rendered":"\r\n<p><a href=\"https:\/\/www.ulprospector.com\/profile#emailpreferences\" target=\"_blank\" rel=\"noopener\"> Be notified of upcoming webinars &gt; <\/a><\/p>\r\n<h3><strong>Presented by <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Cleaners\/search?k=sappi&amp;st=1\" target=\"_blank\" rel=\"noopener\">Sappi Biotech<\/a><\/strong><\/h3>\r\n<h3><strong>Recorded on March 12, 2026<\/strong><\/h3>\r\n<p><a href=\"https:\/\/app.livestorm.co\/ul-5\/fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" title=\"Sappi-Valida-Registration-PageThumbnail-300x200px\" src=\"http:\/\/ulprospector.ul.com\/wp-content\/uploads\/2026\/02\/Sappi-Valida-Registration-PageThumbnail-300x200px.jpg\" alt=\"Sappi-Valida-Registration-PageThumbnail-300x200px\" \/> <\/a><\/p>\r\n<p>In the ever-evolving landscape of laundry care, innovation continues to be shaped by consumer expectations &#8211; convenience, performance, and environmental responsibility. For consumers, performance is largely a sensory experience: if laundry looks clean and smells fresh, it feels clean. This is why visible cleaning results and lasting fragrance remain key drivers of innovation in the category. Within fabric care specifically, Micro Fibrillated Cellulose (MFC) is emerging as a promising ingredient capable of enhancing both performance and formula cost efficiency.<\/p>\r\n<p>MFC consists of cellulose fibrils &#8211; the smallest structural units of cellulose fibres. When dispersed in water, these fibrils form an extensive three-dimensional network through hydrogen bonding and mechanical entanglement. This network structures and stabilizes active ingredients, enabling uniform distribution and optimized dosage across formulations. The result is improved performance and reduced ingredient dosage without compromising user experience.<\/p>\r\n<p>In particular, MFC structures encapsulated fragrances and ester quats, leading to improved release profiles and enhanced fabric freshness while maintaining softness. In this webinar, we will explore how MFC influences the efficiency and release profiles of both encapsulated and unencapsulated fragrances, illustrating how small dosage components can have a significant impact on formulation performance and overall cost efficiency.<\/p>\r\n<h4><a href=\"https:\/\/app.livestorm.co\/ul-5\/fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\" target=\"_blank\" rel=\"noopener noreferrer\">Watch the Webinar Recording<\/a><\/h4>\r\n<h4><a href=\"http:\/\/ulprospector.ul.com\/wp-content\/uploads\/2026\/03\/Valida-in-Fabric-Care-UL-2026_smaller.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">Download Slides<\/a><\/h4>\r\n<h4><a href=\"mailto:G&#101;&#111;&#102;&#102;&#114;&#101;&#121;&#46;&#115;&#116;&#105;&#106;&#102;&#115;&#64;&#115;&#97;&#112;&#112;&#105;&#46;&#99;&#111;&#109;?subject=Fibrillated Cellulose and Fragrance in Laundry Care - The Small Heroes for Fresh Clothing.\" target=\"_blank\" rel=\"noopener\">Contact Geoffrey \/ Ask a Question<\/a><\/h4>\r\n<h4><a href=\"mailto:V&#97;&#108;&#105;&#100;&#97;&#64;&#115;&#97;&#112;&#112;&#105;&#46;&#99;&#111;&#109;?subject=Fibrillated Cellulose and Fragrance in Laundry Care - The Small Heroes for Fresh Clothing.\" target=\"_blank\" rel=\"noopener\">Contact Sappi \/ Ask a Question<\/a><\/h4>\r\n","protected":false},"excerpt":{"rendered":"<p>Be notified of upcoming webinars &gt; Presented by Sappi Biotech Recorded on March 12, 2026 In the ever-evolving landscape of laundry care, innovation continues to be shaped by consumer expectations &#8211; convenience, performance, and environmental responsibility. For consumers, performance is &hellip; <a href=\"https:\/\/ulprospector.ul.com\/20983\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\/\">Continued<\/a><\/p>\n","protected":false},"author":94,"featured_media":21059,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[135,22],"tags":[525,548,549,1176,1177,1178,1179,1180,1181],"ppma_author":[1231],"class_list":{"0":"post-20983","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-household-and-industrial-cleaners-webinar","8":"category-webinars","9":"tag-actives","10":"tag-sappi","11":"tag-sappi-biotech","12":"tag-mfc","13":"tag-micro-fibrillated-cellulose","14":"tag-fragrance","15":"tag-freshness","16":"tag-softeness","17":"tag-fragrance-efficiency","18":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fibrillated Cellulose and Fragrance in Laundry Care - Small Heros<\/title>\n<meta name=\"description\" content=\"Explore Micro Fibrillated Cellulose (MFC)&#039;s impact on fragrance efficiency, increasing performance and eco-responsibility.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/20983\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fibrillated Cellulose and Fragrance in Laundry Care - Small Heros\" \/>\n<meta property=\"og:description\" content=\"Explore Micro Fibrillated Cellulose (MFC)&#039;s impact on fragrance efficiency, increasing performance and eco-responsibility.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/20983\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-10T20:55:18+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-25T19:31:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/ulprospector.ul.com\/wp-content\/uploads\/2026\/02\/Sappi-Valida-Registration-Page-510x510px.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"510\" \/>\n\t<meta property=\"og:image:height\" content=\"510\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Derek Boettcher\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Derek Boettcher\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/20983\\\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/20983\\\/hii-fibrillated-cellulose-and-fragrance-in-laundry-care-the-small-heroes-for-fresh-clothing\\\/\"},\"author\":{\"name\":\"Derek Boettcher\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/d528214cbca6d856bf33f360957dc95f\"},\"headline\":\"WEBINAR: Fibrillated Cellulose and Fragrance in Laundry Care &#8211; 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