{"id":2697,"date":"2015-07-03T08:00:40","date_gmt":"2015-07-03T13:00:40","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=2697"},"modified":"2015-07-10T13:31:30","modified_gmt":"2015-07-10T18:31:30","slug":"pcc-expanding-into-latin-america","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/2697\/pcc-expanding-into-latin-america\/","title":{"rendered":"Expanding Your Personal Care Product Line into Latin America"},"content":{"rendered":"

\"LatinAmerica02\"Latin America is one of the fastest growing regions in the field of personal care products, with Brazil taking the lead followed by Argentina, Mexico, Peru, Chile, Colombia, Venezuela, Paraguay, Uruguay and all of Central America. Multinationals such as Unilever\/Alberto Culver, L\u2019Oreal, P&G\/Clairol, Colgate, and Wella dominate the three major regions, Brazil, Mexico and Argentina, which encompass over 75% of this market. While the market does appear to be attractive, it may be helpful to be aware of some the issues in this region.<\/p>\n

Range of ethnic populations and hair types<\/strong><\/h4>\n

There is a varied range of ethnic populations, economic disparities and consumer habits within this region. Working productively requires a full appreciation of the various factors that can influence market success. In Argentina for example, the high usage of hair colorants<\/a> and bleaches<\/a> with resultant damage requires products that are rich in conditioning while in Mexico there is a high incidence of 2 in 1 shampoo<\/a> users along with styling products. Low price point and high usage of hair relaxers<\/a> still drives the Brazilian market, although recent shifts in the middle class are creating a demand for mid to premium brands.<\/p>\n

Supply chain and R&D issues<\/strong><\/h4>\n

To gain cost efficiencies, it is best to work with global suppliers on high volume key raw materials such as surfactants<\/a>, silicones<\/a> and fragrances<\/a>. R&D should harmonize not only the raw material specifications but also the backbone of many of the common formulations within the region. It should also allow enough flexibility for formula adaptations to meet the local needs. This should result in easier roll out of new formulations, lower R&D costs and leverage in buying raw materials and equipment.<\/p>\n

Regulations and product claims:<\/strong><\/h4>\n

As markets grow, so does the regulatory environment in each of these countries, although trade associations are banding together to bring the regulations in line with international standards. Mexico, Chile, Colombia and Peru have formed an alliance called the Pacific Alliance with an objective of changing the regulations in these countries and to create a template for global harmonization. Regulations in claims substantiation also vary from country to country, and it is important to have a robust claims package tailored towards meeting local challenges before the products are launched. Spanish and Portuguese are the two main languages. Within a language, there are several interpretations for words that are used in these countries, which have to be recognized when claims dossiers are prepared.<\/p>\n","protected":false},"excerpt":{"rendered":"

Latin America is one of the fastest growing regions in the field of personal care products, with Brazil taking the lead followed by Argentina, Mexico, Peru, Chile, Colombia, Venezuela, Paraguay, Uruguay and all of Central America. Multinationals such as Unilever\/Alberto … Continued<\/a><\/p>\n","protected":false},"author":14,"featured_media":2716,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1256],"class_list":["post-2697","post","type-post","status-publish","format-standard","has-post-thumbnail","category-personal-care-cosmetics-cleaners","entry"],"yoast_head":"\nExpanding a Personal Care Product Line into Latin America<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/2697\/pcc-expanding-into-latin-america\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Expanding a Personal Care Product Line into Latin America\" \/>\n<meta property=\"og:description\" content=\"Latin America is one of the fastest growing regions in the field of personal care products, with Brazil taking the lead followed by Argentina, Mexico, Peru, Chile, Colombia, Venezuela, Paraguay, Uruguay and all of Central America. 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Bria Labs provides hair care product development and testing services to the personal care industry. Arun has more than 35 years of domestic and international hands-on experience formulating, testing and developing superior hair\u00a0and skin care\u00a0products. He held senior-level positions at Fortune 500 companies such as Unilever, American Cyanamid and International Playtex. As the inventor or co-inventor of more than 29 U.S. patents, his expertise blends an understanding of consumer needs with in-depth knowledge of hair and skin care formulation technologies. Learn about Bria Research Labs.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/arun-nandagiri\/"}]}},"authors":[{"term_id":1256,"user_id":14,"is_guest":0,"slug":"arun-nandagiri","display_name":"Arun Nandagiri","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2014\/06\/Arun-Nandagiri_avatar_1403732513-96x96.jpg","author_category":"","exclude_author":"","first_name":"Arun","last_name":"Nandagiri","user_url":"https:\/\/ulprospector.ul.com","job_title":"","description":"<p class=\"p1\">Arun Nandagiri is the founder and owner of Bria Research Labs located in Libertyville, IL. Bria Labs provides hair care product development and testing services to the personal care industry. Arun has more than 35 years of domestic and international hands-on experience formulating, testing and developing superior hair\u00a0and skin care\u00a0products. He held senior-level positions at Fortune 500 companies such as Unilever, American Cyanamid and International Playtex. As the inventor or co-inventor of more than 29 U.S. patents, his expertise blends an understanding of consumer needs with in-depth knowledge of hair and skin care formulation technologies.<\/p>\r\n<p class=\"p1\">Learn about <a title=\"Bria Research Labs\" href=\"http:\/\/brialab.com\/\" target=\"_blank\">Bria Research Labs<\/a>.<\/p>"}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/2697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=2697"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/2697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/2716"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=2697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=2697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=2697"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=2697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}