{"id":2838,"date":"2015-07-31T08:00:46","date_gmt":"2015-07-31T14:00:46","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=2838"},"modified":"2021-04-01T15:21:13","modified_gmt":"2021-04-01T21:21:13","slug":"fbn-beta-carotene-work-horse-colorant-pro-vitamin-a","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/","title":{"rendered":"Beta Carotene: A Work-Horse Colorant & Pro-Vitamin A"},"content":{"rendered":"
\"betacarotene02\"<\/a>
The processing of palm oil supplies much of the world’s beta carotene.<\/figcaption><\/figure>\n

Beta carotene<\/a> is a large part of the carotenoid family and is found in fruits, vegetables<\/a>, grains and oil<\/a>. Most people associate beta carotene with carrots. However, much of the natural beta carotene available comes from palm oil processing. Other sources include Dunaliella salina<\/i> algae, or Blakeslea trispora<\/i><\/a> fungus. Nature-identical, synthetic beta carotene is sourced from petrochemicals.<\/p>\n

As a colorant:<\/b><\/h4>\n

Beta carotene is a good place to start if you\u2019re looking for a yellow-orange color for your food product. In fact, it has been the main colorant of margarines<\/a> and orange beverages<\/a>, giving both their classic coloring. This widely-used, work-horse colorant can help you achieve a range of hues based on formula concentration. And with some formulation and process tweaks, you can be successful in maintaining the desired hue over the shelf life of your product.<\/p>\n

As a Pro-Vitamin A:<\/b><\/h4>\n

Of the carotenoids<\/a>, beta carotene is easily converted by the body to retinol<\/a> (vitamin A), making it a great pro-vitamin A. To define pro-vitamin A on the label, the Codex uses a conversion of 1 \u00b5g retinal (Vitamin A) for every 6 \u00b5g beta carotene. Beta carotene is also useful in scavenging free radicals as an antioxidant.<\/p>\n

Applications & stability:<\/b><\/h4>\n

Beta carotene is lipophilic, meaning it is insoluble in water. As such, in high oil products, like margarine or bakery products<\/a>, an even color is achieved, because the beta carotene is easily mixed into the oil phase during processing. Beta carotene is also stable through heat processing, like baking.<\/p>\n

For non oil-based food systems, like beverages or confectionary<\/a>, beta carotene is also available in water soluble forms as part of an emulsion (stabilized by polysorbate<\/a>, monoglycerides<\/a> and diglycerides<\/a>, lecithin<\/a>, or hydrocolloids<\/a>) or in a dispersion in a carrier like glycerol<\/a>. For dry applications, beta carotene can be plated on a carrier.<\/p>\n

Emulsifiers are key to stabilizing the beta carotene emulsification. And while beta carotene itself is not pH sensitive, changes in pH can disrupt the overall emulsion stability, which can lead to problems of the beta carotene color separating out into oil droplets. In the beverage industry, this separation is often seen as a neck ring. The key is to prevent emulsion failure by examining ingredient interactions, processing steps, and final product attributes.<\/p>\n

Oxidation is a concern for beta carotene color. The pigment is quickly lost under oxidation, so anti-oxidants, like ascorbic acid<\/a> or tocopherols<\/a>, can reduce the rate of oxidation. Taking measures to prevent oxidation over shelf life by controlling excess heat and light exposure through production, packaging or conditioned shipping can also help to reduce the rate of oxidation. The presence of pro-oxidative metals (either from processing equipment, coming in with other ingredients and\/or from the local water source) can also speed oxidation and can be countered with the inclusion of metal sequestering agent like EDTA<\/a> or citric acid<\/a>.<\/p>\n

Regulatory Information:<\/b><\/h4>\n

A non-polar terpenoid with beta-rings at both ends of a 40 carbon structure, it is mainly permitted as a colorant in food and beverages. In 2012, the EU revisited the safety of beta carotene (E160A) as a food color and determined that at normal usage levels, beta carotene is safe. In the US, relatively pure (95%) beta carotene is permitted as a colorant under 21 CFR 73.95 and 21 CFR166.110 and as a pro-vitamin A nutritional supplement under 21 CFR 182.5245 and 21 CFR 184.1245.<\/p>\n

Search for beta carotene in Prospector…<\/a><\/strong><\/h4>\n","protected":false},"excerpt":{"rendered":"

Beta carotene is a large part of the carotenoid family and is found in fruits, vegetables, grains and oil. Most people associate beta carotene with carrots. However, much of the natural beta carotene available comes from palm oil processing. Other … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":2842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[228],"ppma_author":[1254],"class_list":{"0":"post-2838","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"tag-material-deep-dive","9":"entry"},"yoast_head":"\nBeta Carotene: Workhorse Colorant & Pro Vitamin A<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Beta Carotene: Workhorse Colorant & Pro Vitamin A\" \/>\n<meta property=\"og:description\" content=\"Beta carotene is a large part of the carotenoid family and is found in fruits, vegetables, grains and oil. Most people associate beta carotene with carrots. However, much of the natural beta carotene available comes from palm oil processing. Other … Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2015-07-31T14:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T21:21:13+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill Frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill Frank\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/\"},\"author\":{\"name\":\"Jill Frank\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"headline\":\"Beta Carotene: A Work-Horse Colorant & Pro-Vitamin A\",\"datePublished\":\"2015-07-31T14:00:46+00:00\",\"dateModified\":\"2021-04-01T21:21:13+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/\"},\"wordCount\":582,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/betacarotene03.jpg\",\"keywords\":[\"Material Deep Dive\"],\"articleSection\":[\"Food, Beverage & Nutrition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/\",\"name\":\"Beta Carotene: Workhorse Colorant & Pro Vitamin A\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/betacarotene03.jpg\",\"datePublished\":\"2015-07-31T14:00:46+00:00\",\"dateModified\":\"2021-04-01T21:21:13+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/betacarotene03.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2015\\\/07\\\/betacarotene03.jpg\",\"width\":800,\"height\":495},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/2838\\\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ulprospector.ul.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Beta Carotene: A Work-Horse Colorant & Pro-Vitamin A\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/\",\"name\":\"Prospector Knowledge Center\",\"description\":\"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ulprospector.ul.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\",\"name\":\"Jill Frank\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg4aeedf61fc0629bfdd596113c2df2aed\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg\",\"caption\":\"Jill Frank\"},\"description\":\"Jill Frank has been a food industry expert for Prospector\u00a0since January of 2013. Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition & Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. She lives in Spring Hill, Kansas with her husband and daughter.\",\"sameAs\":[\"https:\\\/\\\/ulprospector.ul.com\"],\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/author\\\/jill-frank\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Beta Carotene: Workhorse Colorant & Pro Vitamin A","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/","og_locale":"en_US","og_type":"article","og_title":"Beta Carotene: Workhorse Colorant & Pro Vitamin A","og_description":"Beta carotene is a large part of the carotenoid family and is found in fruits, vegetables, grains and oil. Most people associate beta carotene with carrots. However, much of the natural beta carotene available comes from palm oil processing. Other … Continued","og_url":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/","og_site_name":"Prospector Knowledge Center","article_published_time":"2015-07-31T14:00:46+00:00","article_modified_time":"2021-04-01T21:21:13+00:00","og_image":[{"width":800,"height":495,"url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg","type":"image\/jpeg"}],"author":"Jill Frank","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jill Frank","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#article","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/"},"author":{"name":"Jill Frank","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0"},"headline":"Beta Carotene: A Work-Horse Colorant & Pro-Vitamin A","datePublished":"2015-07-31T14:00:46+00:00","dateModified":"2021-04-01T21:21:13+00:00","mainEntityOfPage":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/"},"wordCount":582,"image":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg","keywords":["Material Deep Dive"],"articleSection":["Food, Beverage & Nutrition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/","url":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/","name":"Beta Carotene: Workhorse Colorant & Pro Vitamin A","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#primaryimage"},"image":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg","datePublished":"2015-07-31T14:00:46+00:00","dateModified":"2021-04-01T21:21:13+00:00","author":{"@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0"},"breadcrumb":{"@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#primaryimage","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/07\/betacarotene03.jpg","width":800,"height":495},{"@type":"BreadcrumbList","@id":"https:\/\/ulprospector.ul.com\/2838\/fbn-beta-carotene-work-horse-colorant-pro-vitamin-a\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ulprospector.ul.com\/"},{"@type":"ListItem","position":2,"name":"Beta Carotene: A Work-Horse Colorant & Pro-Vitamin A"}]},{"@type":"WebSite","@id":"https:\/\/ulprospector.ul.com\/#website","url":"https:\/\/ulprospector.ul.com\/","name":"Prospector Knowledge Center","description":"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ulprospector.ul.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0","name":"Jill Frank","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg4aeedf61fc0629bfdd596113c2df2aed","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","caption":"Jill Frank"},"description":"Jill Frank has been a food industry expert for Prospector\u00a0since January of 2013. Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition & Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. She lives in Spring Hill, Kansas with her husband and daughter.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/jill-frank\/"}]}},"authors":[{"term_id":1254,"user_id":4,"is_guest":0,"slug":"jill-frank","display_name":"Jill Frank","avatar_url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/2838","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=2838"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/2838\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/2842"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=2838"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=2838"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=2838"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=2838"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}