{"id":3032,"date":"2015-09-03T15:41:19","date_gmt":"2015-09-03T20:41:19","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=3032"},"modified":"2015-11-23T12:51:50","modified_gmt":"2015-11-23T17:51:50","slug":"the-power-of-emotion-when-consumers-buy","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/3032\/the-power-of-emotion-when-consumers-buy\/","title":{"rendered":"The Emotional Power of Consumer Buying Habits"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-3033 alignright\" src=\"https:\/\/ulprospector.ul.com\/media\/2015\/09\/choice-300x200.jpg\" alt=\"Making sure it's the one I want\" width=\"300\" height=\"200\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/09\/choice-300x200.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/09\/choice-1024x683.jpg 1024w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><strong style=\"font-size: 1.8rem; line-height: 1.2;\">The Emotional Power of Consumer Buying Habits<br \/>\n<\/strong><strong style=\"font-size: 1.8rem; line-height: 1.2;\">Slides and video coming soon!<\/strong><\/p>\n<p>Learning Beats Knowing!\u00a0 There is nothing as exciting as discovering something new.\u00a0 There\u2019s so much information, technology and product variety available to us, it\u2019s become increasingly difficult to filter out what\u2019s not relevant.\u00a0 We\u2019re overwhelmed with choice. \u00a0What drives a consumer purchase today (beauty or otherwise) is finding an emotional connection to a brand or product.\u00a0 While we believe we\u2019re making a logical, left brain decision when we shop, 80% of purchase decisions are right brain \u2013 completely emotional.\u00a0These emotional connections are forged through sensory cues.<\/p>\n<p>This webinar helps to learn a fresh approach to creating this vital sensory pathway and what it means to your product development process.<\/p>\n<div class=\"row\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Emotional Power of Consumer Buying Habits Slides and video coming soon! Learning Beats Knowing!\u00a0 There is nothing as exciting as discovering something new.\u00a0 There\u2019s so much information, technology and product variety available to us, it\u2019s become increasingly difficult to &hellip; <a href=\"https:\/\/ulprospector.ul.com\/3032\/the-power-of-emotion-when-consumers-buy\/\">Continued<\/a><\/p>\n","protected":false},"author":21,"featured_media":3033,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[94],"tags":[39],"ppma_author":[1239],"class_list":{"0":"post-3032","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cleaners-webinar","8":"tag-basf","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Emotional Power of Consumer Buying Habits - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/3032\/the-power-of-emotion-when-consumers-buy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Emotional Power of Consumer Buying Habits - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"The Emotional Power of Consumer Buying Habits Slides and video coming soon! Learning Beats Knowing!\u00a0 There is nothing as exciting as discovering something new.\u00a0 There\u2019s so much information, technology and product variety available to us, it\u2019s become increasingly difficult to &hellip; Continued\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/3032\/the-power-of-emotion-when-consumers-buy\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2015-09-03T20:41:19+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2015-11-23T17:51:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2015\/09\/choice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"6048\" \/>\n\t<meta property=\"og:image:height\" content=\"4032\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Prospector Webinar\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Prospector Webinar\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/\"},\"author\":{\"name\":\"Prospector Webinar\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/b151236e7a49667ae38595dc5847ec66\"},\"headline\":\"The Emotional Power of Consumer Buying Habits\",\"datePublished\":\"2015-09-03T20:41:19+00:00\",\"dateModified\":\"2015-11-23T17:51:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/\"},\"wordCount\":132,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2015\\\/09\\\/choice.jpg\",\"keywords\":[\"BASF\"],\"articleSection\":[\"Personal Care\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/3032\\\/the-power-of-emotion-when-consumers-buy\\\/\",\"name\":\"The Emotional Power of Consumer Buying Habits - 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