\n- United Airlines uses fragrance at O’HAre Airport to create “positive transition moments.”<\/li>\n
- Both Jay-Z and Justin Bieber have branded fragrances, but it’s a trend that appears to be waning.<\/li>\n
- Partnerships between fragrance houses and top brands are becoming commonplace.<\/li>\n
- Consumer demand for ‘natural’ products is driving the development of ‘natural’ fragrances, as well.<\/li>\n
- Fragrance use among men is growing.<\/li>\n
- On-the-go formats are popular with men and women looking for effective and convenient to carry fragrances.<\/li>\n
- Brands are increasingly allowing consumers to personalize their fragrance bottles.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
The evolution of fragrances over the years has been evident in all product categories, not only in today’s more complex compositions, but also in their applications and marketing. 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![\"Fragrance](\"https:\/\/ulprospector.ul.com\/media\/2015\/11\/FragranceTrendsVF.jpg\")
<\/a><\/p>\n