{"id":355,"date":"2014-02-21T10:11:50","date_gmt":"2014-02-21T16:11:50","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=355"},"modified":"2021-04-01T15:26:54","modified_gmt":"2021-04-01T21:26:54","slug":"4-beverage-market-trends-drink-now","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/355\/4-beverage-market-trends-drink-now\/","title":{"rendered":"4 Beverage Market Trends to Drink In Now"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-356\" src=\"https:\/\/ulprospector.ul.com\/media\/2014\/02\/BeverageTrendsImage-300x186.jpg\" alt=\"BeverageTrendsImage\" width=\"300\" height=\"186\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/02\/BeverageTrendsImage-300x186.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/02\/BeverageTrendsImage.jpg 800w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>This month, I\u2019ve reviewed the recent trends seen in the beverage market, with a special focus on coffee, high intensity sweeteners, energy drinks and protein in the drink category. Looking for information on new beverage products that have recently been launched? I&#8217;ve included several that are notable in hopes that they&#8217;ll spark new ideas for your own development projects.<\/p>\n<h2>Coffee<\/h2>\n<p>According to the National Coffee Trends market research study, 83% of adult Americans drink <a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Products\/18709\/Coffee-and-Coffee-Products\/Product?st=31\" target=\"_blank\" rel=\"noopener\">coffee<\/a> (EU: <a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/search?k=coffee&amp;st=31\" target=\"_blank\" rel=\"noopener\">Coffee<\/a>). The landscape within the coffee market changes almost daily. With changes to the K-cup market, products crossing from restaurant to retail for brand recognition, or new specialty shops opening, there seems to be endless new entries to discuss in this market.<\/p>\n<p>The single-serve coffee market dominates a large sector of retail, with pods accounting for a third of the sales and a significant percentage of the shelf facings in US retail coffee. Trends in this sector tend to dominate the beverage headlines. The market on pods opened up following the expiration of the patent for Keurig K-Cups. But a new Keurig 2.0 machine is expected this year, which will not brew unlicensed products.<\/p>\n<p>The flavors launching in the single serve coffee arena range from the brews everyone expects (gingerbread light roast for Christmas, cinnamon roll flavored coffee, hot chocolate, and Jamaican blends, according to Mintel\u2019s Global New Products Database) to a couple of wild and crazy ideas that I hope take hold. Creme Brulee coffee or Campbell&#8217;s soup, anyone?<\/p>\n<h2>High-Intensity Sweeteners<\/h2>\n<p>With the EU approval of steviol glycosides in 2011 and the U.S.\u2019s approval of rebaudioside A as GRAS in 2008, the beverage market has had a steady stream of new products containing stevia-based high intensity sweeteners. Advances in flavor improvement since the approval of the ingredient have made it more compelling as a high intensity sweetener. According to Mintel\u2019s Global New Products Database, a few examples of products launched in the last few months containing <a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=stevia&amp;st=31\" target=\"_blank\" rel=\"noopener\">stevia<\/a> include a berry-flavored water with vitamins in the UK, teas in Brazil, the U.S. and Canada, fruit drinks in Germany, and a Red Bean and Coconut Beverage mix in China (EU: <a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/search?k=stevia&amp;st=31\" target=\"_blank\" rel=\"noopener\">stevia<\/a>).<\/p>\n<p>The sports drink segment is showing a large number of product launches with stevia in Mexico, the U.S., Canada and the U.K. These typically include additional ingredients to supplement protein or electrolytes. Even the Coca-Cola Company launched a stevia and sugar sweetened version of Coca-Cola in Chile and Argentina, which cuts half the sugar from the original formula. The company also launched Sprite with stevia in Europe, cutting the calories by 30%.<\/p>\n<p>Innova Market Insights reports that soft drink launches with high intensity sweeteners were growing, and <a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=monk+fruit&amp;st=31\" target=\"_blank\" rel=\"noopener\">monk fruit<\/a> had the highest growth rate at 378% when comparing first half results of 2012 to 2013. With monk fruit only recently receiving regulatory approval in the US, the outlook for use in beverages can only rise now that the US market is open for its use. According to Mintel\u2019s Global New Products Database, new products in the last year that were launched containing monk fruit include protein shakes, limeade, and milk flavoring straws in the USA, instant tea in Vietnam, and juice drinks in Canada.<\/p>\n<h2>Energy Drinks<\/h2>\n<p>Energy drinks have remained newsworthy over the last few months. The FDA just recently finalized the guidance for the beverage industry on where beverages end and supplements begin, due to labeling on \u201cshot\u201d-style energy drinks. In the UK, retailers recently began banning the sale of energy drinks to teenagers under 16.<\/p>\n<p>On a global scale, energy drinks are showing up everywhere. Highlights include a cranberry and guarana drink in France; a carbonated pear, pomegranate and aronia juice drink in South Africa that contains ginsing, taurine, and <a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Products\/16676\/Caffeine\/Product?st=31\" target=\"_blank\" rel=\"noopener\">caffeine<\/a>; a mango and caffeine energy drink in Norway; a turmeric energy drink in Japan; and a caffeinated apple juice beverage in Germany (EU: <a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/search?k=caffeine&amp;st=31\" target=\"_blank\" rel=\"noopener\">caffeine<\/a>).<\/p>\n<h2>Protein<\/h2>\n<p>Protein has become one of the trends with staying power globally in the beverage category. Examples include protein shakes for satiety, post workout recovery beverages, and nutritional beverages for children. Nutritional shakes and milk mixes are making appearances in Malaysia, Sweden, and India, as well as in the U.S. and E.U. One interesting recent launch in the U.S. combines coconut water with <a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=whey+protein%20isolate&amp;st=31\" target=\"_blank\" rel=\"noopener\">whey protein isolate<\/a> to deliver potassium and phosphorus in conjunction with protein (EU: <a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/search?k=whey+protein%20isolate&amp;st=31\" target=\"_blank\" rel=\"noopener\">whey protein isolate<\/a>).<\/p>\n<p>These are only a few of the trends currently taking off in the beverage category. If you&#8217;re developing beverages, staying informed on the market is an excellent way to spark further development of your own products. What beverage market trends are you currently following? We&#8217;d love to see your comments below.<\/p>\n<h2>Products \u2013 North America<\/h2>\n<p><a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Detail\/6220\/224702\/Truvia-Stevia-Leaf-Extract?st=31\" target=\"_blank\" rel=\"noopener\">Cargill Truvia\u00ae Stevia Leaf Extract<\/a><br \/>\n<a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Detail\/2340\/209570\/Purefruit-Monk-Fruit-Extract?st=31\" target=\"_blank\" rel=\"noopener\">Tate &amp; Lyle Purefruit\u2122 Monk Fruit Extract<\/a><br \/>\n<a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Detail\/10827\/357200\/Pro-Fam-891?st=31\" target=\"_blank\" rel=\"noopener\">ADM Pro-Fam\u00ae 891 Isolated Soy Protein<\/a><br \/>\n<a href=\"http:\/\/www.ulprospector.com\/en\/na\/Food\/Detail\/3686\/209486\/Provon-A-190?st=31\" target=\"_blank\" rel=\"noopener\">Glanbia Provon\u00ae A-190 Whey Protein Isolate<\/a><\/p>\n<h2>Products \u2013\u00a0Europe<\/h2>\n<p><a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/Detail\/13355\/224702\/Truvia-Stevia-Leaf-Extract?st=31\" target=\"_blank\" rel=\"noopener\">Cargill Truvia\u00ae Stevia Leaf Extract<\/a><br \/>\n<a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/Detail\/10828\/357200\/Pro-Fam-891?st=31\" target=\"_blank\" rel=\"noopener\">ADM Pro-Fam\u00ae 891 Isolated Soy Protein<\/a><br \/>\n<a href=\"http:\/\/www.ulprospector.com\/en\/eu\/Food\/Detail\/4871\/209486\/Provon-A-190?st=31\" target=\"_blank\" rel=\"noopener\">Glanbia Provon\u00ae A-190 Whey Protein Isolate<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This month, I\u2019ve reviewed the recent trends seen in the beverage market, with a special focus on coffee, high intensity sweeteners, energy drinks and protein in the drink category. Looking for information on new beverage products that have recently been &hellip; <a href=\"https:\/\/ulprospector.ul.com\/355\/4-beverage-market-trends-drink-now\/\">Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":356,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[],"ppma_author":[1254],"class_list":{"0":"post-355","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>4 Beverage Market Trends to Drink In Now | Innovadex<\/title>\n<meta name=\"description\" content=\"Get the latest beverage market trends for 2014 from an expert food scientist. Includes recent product launches and ingredient resources.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/355\/4-beverage-market-trends-drink-now\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"4 Beverage Market Trends to Drink In Now | Innovadex\" \/>\n<meta property=\"og:description\" content=\"Get the latest beverage market trends for 2014 from an expert food scientist. Includes recent product launches and ingredient resources.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/355\/4-beverage-market-trends-drink-now\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-21T16:11:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T21:26:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/02\/BeverageTrendsImage.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill Frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill Frank\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/\"},\"author\":{\"name\":\"Jill Frank\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"headline\":\"4 Beverage Market Trends to Drink In Now\",\"datePublished\":\"2014-02-21T16:11:50+00:00\",\"dateModified\":\"2021-04-01T21:26:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/\"},\"wordCount\":833,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/BeverageTrendsImage.jpg\",\"articleSection\":[\"Food, Beverage &amp; Nutrition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/\",\"name\":\"4 Beverage Market Trends to Drink In Now | Innovadex\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/355\\\/4-beverage-market-trends-drink-now\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/02\\\/BeverageTrendsImage.jpg\",\"datePublished\":\"2014-02-21T16:11:50+00:00\",\"dateModified\":\"2021-04-01T21:26:54+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"description\":\"Get the latest beverage market trends for 2014 from an expert food scientist. 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Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&amp;D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition &amp; Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. 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Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&amp;D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition &amp; Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. She lives in Spring Hill, Kansas with her husband and daughter.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/jill-frank\/"}]}},"authors":[{"term_id":1254,"user_id":4,"is_guest":0,"slug":"jill-frank","display_name":"Jill Frank","avatar_url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/355","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=355"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/355\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/356"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=355"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=355"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=355"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=355"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}