{"id":3860,"date":"2016-02-19T08:00:27","date_gmt":"2016-02-19T14:00:27","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=3860"},"modified":"2018-07-24T15:42:52","modified_gmt":"2018-07-24T21:42:52","slug":"fbn-news-brief-natural-colors","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/3860\/fbn-news-brief-natural-colors\/","title":{"rendered":"News Brief: 2 Major Food Companies Switch to Natural Colors"},"content":{"rendered":"<figure id=\"attachment_3866\" class=\"thumbnail wp-caption alignright\" style=\"width: 400px\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ulprospector.ul.com\/media\/2016\/02\/NaturalColorsNews02.jpg\" alt=\"M&amp;Ms produced for U.S. consumers still contain artificial colors, while in Europe they've been reformulated with natural alternatives.\" width=\"400\" height=\"278\" \/><figcaption class=\"caption wp-caption-text\">M&amp;Ms produced for U.S. consumers still contain artificial colors, while in Europe they&#8217;ve been reformulated with natural alternatives.<\/figcaption><\/figure>\n<p>Artificial colors used in food products have become a red flag for health-conscious consumers, and major food manufacturers are taking note. The United States has lagged behind Europe in initiatives to replace them with naturally sourced colors, but two major U.S.-based\u00a0companies\u00a0are taking steps to reformulate products across their portfolios.<\/p>\n<h3>News Drill Down<\/h3>\n<ul>\n<li>FoodDive reports General Mills has been working for years developing natural colors made form <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/Product\/search?k=fruit&amp;st=31\" target=\"_blank\" rel=\"noopener\">fruits<\/a>, <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/Product\/search?k=vegetable&amp;st=31\" target=\"_blank\" rel=\"noopener\">vegetable<\/a> and <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=&quot;spice+extracts&quot;&amp;st=31\" target=\"_blank\" rel=\"noopener\">spice extracts<\/a> to replace artificial ingredients in their vibrantly colored cereals. The company has updated seven cereals putting them at 75% of their 2017 goal.<\/li>\n<li>Food Navigator notes that the United States is trailing behind Europe, where &#8220;many food and drink manufacturers &#8211; including Mars- have already voluntarily phased out most artificial colors from their products.&#8221; One example: M&amp;M&#8217;s are free of artificial colors in Europe, but not so in the United States.<\/li>\n<li>According to Smithsonian.com Mars has announced that it\u2019s ditching all artificial colors form all of its human food products over the next five years as \u201cpart of a commitment to meet evolving consumer preferences.\u201d<\/li>\n<li>Trix are for kids, but artificial food coloring is not. Trix cereal&#8217;s blue and green crispies will be absent the the new iteration of Trix cereal since General Mills was unable to reformulate with suitable <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=&quot;natural+color&quot;&amp;st=31\" target=\"_blank\" rel=\"noopener\">natural color <\/a>alternatives, according to the Huffington Post.<\/li>\n<\/ul>\n<hr \/>\n<h3>Looking for Natural Color Alternatives for your Food Fomulation?<\/h3>\n<p>Prospector has thousands of listings for natural color ingredients. Find technical data, request samples and more&#8230;<\/p>\n<h3><a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=natural+color&amp;st=31\" target=\"_blank\" rel=\"noopener\"><br \/>\nSearch Ingredient Data<br \/>\n<\/a><\/h3>\n<hr \/>\n<h3>Reading List<\/h3>\n<p>FoodDive.com: <a href=\"http:\/\/www.fooddive.com\/news\/general-mills-75-of-cereals-free-of-artificial-colors-flavors\/412470\/\" target=\"_blank\" rel=\"noopener\">General Mills:75% of cereals free of artificial colors, flavors<\/a><br \/>\nFood Navigator: <a href=\"http:\/\/www.foodnavigator.com\/Market-Trends\/Mars-M-M-s-free-of-artificial-colours\" target=\"_blank\" rel=\"noopener\">Mars to ditch all artificial colors from its entire global food portfolio<\/a><br \/>\nSmithsonion: <a href=\"http:\/\/www.smithsonianmag.com\/smart-news\/company-just-ditched-artificial-food-dyes-180958076\/\" target=\"_blank\" rel=\"noopener\">This Company Just Ditched Artificial Food Dyes<\/a><br \/>\nHuffington<a href=\"http:\/\/www.huffingtonpost.com\/entry\/mars-removes-artificial-colors-mms_us_56bc8f98e4b0c3c5505020ba\" target=\"_blank\" rel=\"noopener\"> Post: Artificial Colors Being Removed From M&amp;Ms, Skittles, Starburst And More<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial colors used in food products have become a red flag for health-conscious consumers, and major food manufacturers are taking note. The United States has lagged behind Europe in initiatives to replace them with naturally sourced colors, but two major &hellip; <a href=\"https:\/\/ulprospector.ul.com\/3860\/fbn-news-brief-natural-colors\/\">Continued<\/a><\/p>\n","protected":false},"author":20,"featured_media":3877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[139],"ppma_author":[1237],"class_list":{"0":"post-3860","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"tag-food-colors","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News Brief: 2 Major Food Companies Switch to Natural Colors - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/3860\/fbn-news-brief-natural-colors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Brief: 2 Major Food Companies Switch to Natural Colors - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Artificial colors used in food products have become a red flag for health-conscious consumers, and major food manufacturers are taking note. 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