{"id":3900,"date":"2016-02-26T08:00:06","date_gmt":"2016-02-26T14:00:06","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=3900"},"modified":"2018-07-24T15:37:38","modified_gmt":"2018-07-24T21:37:38","slug":"pcc-news-brief-apps-make-customizing-cosmetics-as-easy-as-snapping-a-selfie","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/3900\/pcc-news-brief-apps-make-customizing-cosmetics-as-easy-as-snapping-a-selfie\/","title":{"rendered":"News Brief: Apps Make Customizing Cosmetics As Easy as Snapping a Selfie"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" src=\"https:\/\/ulprospector.ul.com\/media\/2016\/02\/Selfie02-300x272.jpg\" alt=\"Selfie02\" width=\"300\" height=\"272\" \/><\/p>\n<p>Technology and customization in <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Product\/search?k=cosmetic&amp;st=31\" target=\"_blank\" rel=\"noopener\">cosmetics<\/a> and <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Product\/search?k=skin+care&amp;st=31\" target=\"_blank\" rel=\"noopener\">skin care<\/a> are two trends expected to be hot in 2016. At the intersection of these trends are, of course, apps to help consumers do everything from creating <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/search?k=lipstick&amp;st=31\" target=\"_blank\" rel=\"noopener\">lipsticks<\/a> to <a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/search?k=foundation&amp;st=31\" target=\"_blank\" rel=\"noopener\">foundations<\/a> that are fully customized. And with a digitally savvy younger generation that might not be as apt to visit the cosmetics counter at a local department store as they are to snap a selfie with an app on their phone, beauty product manufacturers are looking for new ways to tap into this tech-driven market.<\/p>\n<h3>News Drill Down:<\/h3>\n<ul>\n<li>Teen Vogue notes an iPhone app called Flawless that allows a consumer to take a photo of anything in their environment (a flower in a garden or a tomato at the grocery store, for example) and have the company create and ship a matching lipstick. And by inputing a UPC, the app &#8220;offers the ability to resurrect discontinued lip colors from specific brands \u2013 using the same formula so you have an exact match.&#8221;<\/li>\n<li>An article from Forbes.com notes five companies that are onboard with custom cosmetics, including MATCHCo. The company &#8220;has implemented a technology that scans your skin through your iPhone&#8217;s camera and blends a product that is 100% customized.&#8221;<\/li>\n<li>WWD.com&#8217;s profile on Plum Perfect mobile application founder Asmau Ahmed notes the engineer and business woman&#8217;s own challenge in matching makeup to her dark skin tone as motivation for creating the app. &#8220;Ahmed worked nights on developing a proprietary technology that analyzes skin, lip, hair and eye color, knowing that minute details like undertones are often undetectable to the human eye,&#8221; explains the article. Plum Perfect gives makeup shade recommendations to users based on selfies uploaded through the app.<\/li>\n<\/ul>\n<hr \/>\n<h3>Looking for ingredients for your custom cosmetics formulation?<\/h3>\n<p>Prospector has thousands of listings for cosmetics ingredients. Find technical data, request samples and more&#8230;<\/p>\n<h3><a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Product?st=31\" target=\"_blank\" rel=\"noopener\"><br \/>\nSearch Ingredient Data<br \/>\n<\/a><\/h3>\n<hr \/>\n<h3>Reading List<\/h3>\n<p>Teen Vogue: <a href=\"http:\/\/www.teenvogue.com\/story\/make-your-own-lipstick-app\" target=\"_blank\" rel=\"noopener\">Move Over, Lip Kit: This New App Allows You to Make Your Own Lipstick<br \/>\n<\/a>Forbes: <a href=\"http:\/\/www.forbes.com\/sites\/sboyd\/2016\/02\/23\/changing-the-makeup-game-with-customizable-cosmetics\/#1b0cdf0859b4\" target=\"_blank\" rel=\"noopener\">Changing The Makeup Game With Customizable Cosmetics<br \/>\n<\/a>WWD: <a href=\"http:\/\/wwd.com\/beauty-industry-news\/color-cosmetics\/asmau-ahmed-perfect-plum-app-10347682\/\" target=\"_blank\" rel=\"noopener\">Asmau Ahmed Turns Frustration Into Plum Perfect<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Technology and customization in cosmetics and skin care are two trends expected to be hot in 2016. At the intersection of these trends are, of course, apps to help consumers do everything from creating lipsticks to foundations that are fully &hellip; <a href=\"https:\/\/ulprospector.ul.com\/3900\/pcc-news-brief-apps-make-customizing-cosmetics-as-easy-as-snapping-a-selfie\/\">Continued<\/a><\/p>\n","protected":false},"author":20,"featured_media":3907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1237],"class_list":{"0":"post-3900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>News Brief: Apps Make Customizing Cosmetics As Easy as Snapping a Selfie - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/3900\/pcc-news-brief-apps-make-customizing-cosmetics-as-easy-as-snapping-a-selfie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Brief: Apps Make Customizing Cosmetics As Easy as Snapping a Selfie - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Technology and customization in cosmetics and skin care are two trends expected to be hot in 2016. 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