{"id":406,"date":"2014-03-28T08:00:06","date_gmt":"2014-03-28T14:00:06","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=406"},"modified":"2021-04-01T15:26:19","modified_gmt":"2021-04-01T21:26:19","slug":"global-growth-stevia-new-product-launches","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/","title":{"rendered":"Global Growth of Stevia in New Product Launches"},"content":{"rendered":"
\"Mintel_Stevia_2\"<\/a>
View the full report for detailed graphic.<\/a><\/figcaption><\/figure>\n

“More than calories, consumers focus on salt and sugar.” That’s according to Mintel’s report “Reducing salt & sugar: Perils and potential.” According to statistics, reduced \/ low \/ no sugar attributes were a top concern for buyers of packaged foods in the United States. While the first half of the report covers sodium reduction, the second half focuses on sugar reduction, with a spotlight on stevia<\/a> (EU<\/a>).<\/p>\n

In 2013, Europe led new product introductions containing stevia, with North America trailing just behind. Mintel says\u00a0that stevia was seen in several new categories in 2013, as well. New product launches included yogurt<\/a> (EU<\/a>), ice cream<\/a> (EU<\/a>), candy<\/a> (EU<\/a>), condiments<\/a> (EU<\/a>) and snacks<\/a> (EU<\/a>). And the report notes research that says consumers are increasingly interested in carbonated soft drinks that contain natural sweeteners, like stevia, rather than artificial ones, like aspartame, because of concerns about health, calories and flavor.<\/p>\n

What does the future hold for stevia? Since Mintel’s report, products launched containing stevia have continued to grow globally. With the recent recommendation of the World Health Organization<\/a> that sugar consumption be limited to less than 5% of total energy intake (or about 25 grams), I predict this trend will continue worldwide as formulators try to maintain sweetness in products without sacrificing flavor or liking scores in consumer testing.\u00a0 The use of stevia in combination with other sweeteners and bulking agents will aid formulators in producing products that are comparable to their current product range.<\/p>\n

Read the report now:
\nReducing Salt & Sugar: Perils and Potential<\/a> (North America)
\nReducing Salt & Sugar: Perils and Potential<\/a> (Europe)<\/p>\n","protected":false},"excerpt":{"rendered":"

“More than calories, consumers focus on salt and sugar.” That’s according to Mintel’s report “Reducing salt & sugar: Perils and potential.” According to statistics, reduced \/ low \/ no sugar attributes were a top concern for buyers of packaged foods … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[],"ppma_author":[1254],"class_list":{"0":"post-406","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"entry"},"yoast_head":"\nGlobal Growth of Stevia in New Product Launches - Prospector Knowledge Center<\/title>\n<meta name=\"description\" content=\"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Global Growth of Stevia in New Product Launches - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-28T14:00:06+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-04-01T21:26:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"496\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jill Frank\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jill Frank\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/\"},\"author\":{\"name\":\"Jill Frank\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"headline\":\"Global Growth of Stevia in New Product Launches\",\"datePublished\":\"2014-03-28T14:00:06+00:00\",\"dateModified\":\"2021-04-01T21:26:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/\"},\"wordCount\":282,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Stevia.jpg\",\"articleSection\":[\"Food, Beverage & Nutrition\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/\",\"name\":\"Global Growth of Stevia in New Product Launches - Prospector Knowledge Center\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Stevia.jpg\",\"datePublished\":\"2014-03-28T14:00:06+00:00\",\"dateModified\":\"2021-04-01T21:26:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\"},\"description\":\"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#primaryimage\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Stevia.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/03\\\/Stevia.jpg\",\"width\":800,\"height\":496},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/406\\\/global-growth-stevia-new-product-launches\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/ulprospector.ul.com\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Growth of Stevia in New Product Launches\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#website\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/\",\"name\":\"Prospector Knowledge Center\",\"description\":\"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/ulprospector.ul.com\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/09967ef4992af8cbbfc9a5be2d3fffa0\",\"name\":\"Jill Frank\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg4aeedf61fc0629bfdd596113c2df2aed\",\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg\",\"contentUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2013\\\/09\\\/Jill-Frank1.jpg\",\"caption\":\"Jill Frank\"},\"description\":\"Jill Frank has been a food industry expert for Prospector\u00a0since January of 2013. Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition & Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. She lives in Spring Hill, Kansas with her husband and daughter.\",\"sameAs\":[\"https:\\\/\\\/ulprospector.ul.com\"],\"url\":\"https:\\\/\\\/ulprospector.ul.com\\\/author\\\/jill-frank\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Global Growth of Stevia in New Product Launches - Prospector Knowledge Center","description":"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/","og_locale":"en_US","og_type":"article","og_title":"Global Growth of Stevia in New Product Launches - Prospector Knowledge Center","og_description":"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.","og_url":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/","og_site_name":"Prospector Knowledge Center","article_published_time":"2014-03-28T14:00:06+00:00","article_modified_time":"2021-04-01T21:26:19+00:00","og_image":[{"width":800,"height":496,"url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg","type":"image\/jpeg"}],"author":"Jill Frank","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Jill Frank","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#article","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/"},"author":{"name":"Jill Frank","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0"},"headline":"Global Growth of Stevia in New Product Launches","datePublished":"2014-03-28T14:00:06+00:00","dateModified":"2021-04-01T21:26:19+00:00","mainEntityOfPage":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/"},"wordCount":282,"image":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg","articleSection":["Food, Beverage & Nutrition"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/","url":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/","name":"Global Growth of Stevia in New Product Launches - Prospector Knowledge Center","isPartOf":{"@id":"https:\/\/ulprospector.ul.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#primaryimage"},"image":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#primaryimage"},"thumbnailUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg","datePublished":"2014-03-28T14:00:06+00:00","dateModified":"2021-04-01T21:26:19+00:00","author":{"@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0"},"description":"Expert food formulator examines Mintel report's findings on the growing number of products launched with stevia.","breadcrumb":{"@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#primaryimage","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/03\/Stevia.jpg","width":800,"height":496},{"@type":"BreadcrumbList","@id":"https:\/\/ulprospector.ul.com\/406\/global-growth-stevia-new-product-launches\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ulprospector.ul.com\/"},{"@type":"ListItem","position":2,"name":"Global Growth of Stevia in New Product Launches"}]},{"@type":"WebSite","@id":"https:\/\/ulprospector.ul.com\/#website","url":"https:\/\/ulprospector.ul.com\/","name":"Prospector Knowledge Center","description":"Welcome to the blog for UL Prospector, the most comprehensive raw material search engine for product developers.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ulprospector.ul.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/ulprospector.ul.com\/#\/schema\/person\/09967ef4992af8cbbfc9a5be2d3fffa0","name":"Jill Frank","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg4aeedf61fc0629bfdd596113c2df2aed","url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","contentUrl":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","caption":"Jill Frank"},"description":"Jill Frank has been a food industry expert for Prospector\u00a0since January of 2013. Jill serves as a consultant to all departments and monitors food industry trends and regulatory changes around the world. Her articles on these topics provide timely and relevant information for Prospector's\u00a0food industry members. In addition, Jill has played an integral role in optimizing and reorganizing the categorization of food ingredients within the Prospector\u00a0search engine. Her efforts help to provide an enhanced user experience that is customized to meet the needs of R&D professionals in the food, beverage and nutrition industry. Prior to joining Prospector, Jill was a Bakery Applications Specialist for Dupont Nutrition & Health, formerly Danisco USA, where she worked with the company\u2019s sales team and with the global development team to analyze and develop new products, custom solutions and sales literature. She has worked as a consultant for nutrition products, and has acted as a Manager and Director of Research and Development at companies in the bakery and nutrition fields. Jill held multiple titles with Gerber Products Company from 1995 \u2013 2004. During her tenure, she managed and developed formulas relating to bakery, cereal and dry blended products. Jill worked to create, improve and reformulate products, mindful of ingredient origins, nutritional value and consumer acceptability. Jill holds a B.S. in Bakery Science and Management from Kansas State University. She is a Certified Food Scientist, and is the President\u00a0of her local chapter of the Institute of Food Technologists. Jill is also an accomplished seamstress, textile designer and costume maker. She lives in Spring Hill, Kansas with her husband and daughter.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/jill-frank\/"}]}},"authors":[{"term_id":1254,"user_id":4,"is_guest":0,"slug":"jill-frank","display_name":"Jill Frank","avatar_url":"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2013\/09\/Jill-Frank1.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/406","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=406"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/406\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/408"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=406"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=406"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=406"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=406"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}