{"id":4774,"date":"2016-07-01T10:03:18","date_gmt":"2016-07-01T16:03:18","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=4774"},"modified":"2019-04-18T14:37:27","modified_gmt":"2019-04-18T20:37:27","slug":"news-release-basf-launches-new-global-pigments-brand","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/4774\/news-release-basf-launches-new-global-pigments-brand\/","title":{"rendered":"News Release: BASF Launches New Global Pigments Brand"},"content":{"rendered":"

<\/p>\n

LUDWIGSHAFEN, GERMANY \/ SOUTHFIELD, MI, June 30, 2016<\/h4>\n

\u2013 BASF announced today the launch of its Colors & Effects brand, bundling BASF\u2019s global pigments business. The new brand encompasses BASF\u2019s distinct colorants and effect pigments portfolio, and serves customers across five key industries, including coatings, plastics, printing, cosmetics, and agriculture.<\/p>\n

\u201cTo continue to grow and develop their business, our customers need a diverse selection of pigments and global expertise,\u201d said Alexander Haunschild, Senior Vice President, Global Pigments Business. \u201cIn this competitive marketplace, we created a brand focused entirely on pigments to provide our customers with products and solutions from one single source.\u201d<\/p>\n

BASF organized its global pigments business in an industry approach and established teams concentrated solely on the coatings, plastics, printing, cosmetics and agriculture markets. This\u00a0is the first time the company has created dedicated global pigment teams for the agriculture and cosmetics industries.<\/p>\n

\u201cOur number one priority is to remain a reliable global supplier to our customers. This brand underlies the key strengths we bring to the market: chemical expertise and a broad portfolio of colorants and high performance effect pigments,\u201d said Haunschild. \u201cBASF continues to invest resources into this change and we are confident we have the right experts and portfolio to help our customers continue to innovate.\u201d<\/p>\n

BASF operates 13 pigment production sites in China, France, Germany, Korea, the Netherlands, Switzerland, and the United States. To learn more about the Colors & Effects brand, visit www.colors-effects.basf.com.<\/a><\/p>\n

About the Colors & Effects brand<\/strong><\/h3>\n

The Colors & Effects brand encompasses BASF\u2019s broad portfolio of colorants and effect pigments. Based on their chemical expertise in the coatings, plastics, printing, cosmetics and agriculture markets, BASF\u2019s experts offer consultative solutions. Fueled by entrepreneurial spirit, they enable innovation and growth. For our customers and our company: We live colors. We boost effects. For more information about the Colors & Effects brand, visit www.colors-effects.basf.com.<\/a><\/p>\n

About BASF\u2019s Dispersions & Pigments Division<\/strong><\/h3>\n

The Dispersions & Pigments division of BASF develops, produces and markets a range of high-quality pigments, resins, additives and polymer dispersions worldwide. These raw materials are used in formulations for coatings and paints, printing and packaging products, construction chemicals, adhesives, fiber bondings, plastics, paper as well as for electronic applications such as displays. With its comprehensive product portfolio and its extensive knowledge of the industry, the Dispersions & Pigments division offers its customers innovative and sustainable solutions and helps them advance their formulations. For further information about the Dispersions & Pigments division, please visit http:\/\/www.dispersions-pigments.basf.com.<\/a><\/p>\n

About BASF<\/strong><\/h3>\n

At BASF, we create chemistry for a sustainable future. We combine economic success with environmental protection and social responsibility. The approximately 112,000 employees in the BASF Group work on contributing to the success of our customers in nearly all sectors and almost every country in the world. Our portfolio is organized into five segments: Chemicals, Performance Products, Functional Materials & Solutions, Agricultural Solutions and Oil & Gas. BASF generated sales of more than \u20ac70 billion in 2015. BASF shares are traded on the stock exchanges in Frankfurt (BAS), London (BFA) and Zurich (AN). Further information at www.basf.com.<\/a><\/p>\n

Lisa Gentile
\nPhone: +1 248 948-2177
\nlisa.gentile@basf.com<\/p>\n

BASF Colors & Effects GmbH
\nAn der Rheinschanze 1
\n67056 Ludwigshafen
\nPhone: +49 621 60-0
\nwww.colors-effects.basf.com<\/a><\/p>\n

Media Relations
\nPhone: +49 621 60-20916
\nFax: +49 621 60-92693
\npresse.kontakt@basf.com<\/p>\n","protected":false},"excerpt":{"rendered":"

LUDWIGSHAFEN, GERMANY \/ SOUTHFIELD, MI, June 30, 2016 \u2013 BASF announced today the launch of its Colors & Effects brand, bundling BASF\u2019s global pigments business. The new brand encompasses BASF\u2019s distinct colorants and effect pigments portfolio, and serves customers across … Continued<\/a><\/p>\n","protected":false},"author":20,"featured_media":4775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[50],"tags":[39],"ppma_author":[1237],"class_list":{"0":"post-4774","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-supplier-news","8":"tag-basf","9":"entry"},"yoast_head":"\nNews Release: BASF Launches New Global Pigments Brand - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/4774\/news-release-basf-launches-new-global-pigments-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"News Release: BASF Launches New Global Pigments Brand - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"LUDWIGSHAFEN, GERMANY \/ SOUTHFIELD, MI, June 30, 2016 \u2013 BASF announced today the launch of its Colors & Effects brand, bundling BASF\u2019s global pigments business. 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