{"id":4864,"date":"2016-07-29T08:00:17","date_gmt":"2016-07-29T14:00:17","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=4864"},"modified":"2019-04-18T13:54:13","modified_gmt":"2019-04-18T19:54:13","slug":"pcc-natural-formulations-stand","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/4864\/pcc-natural-formulations-stand\/","title":{"rendered":"Natural Formulations Stand Out"},"content":{"rendered":"

\"avocadoIn a competitive personal-care market, formulations using recognizably natural ingredients are pulling ahead of the pack.<\/p>\n

In a recent article<\/a> for Cosmetics Design<\/i>, Deanna Utroske covers new trends revealed in Mintel\u2019s Facial Skincare and Anti-Aging US 2016<\/a> report. \u201cThe market research firm is quick to point out that 2015 sales in the facial skincare and anti-aging categories were down,\u201d Utroske writes. \u201cAnd it\u2019s mild, natural and anti-pollution products that are capturing consumer attention just now.\u201d<\/p>\n

Indeed, Mintel has highlighted passion for natural ingredients as one of the four main trends<\/a> set to change the personal-care industry over the next 10 years.<\/p>\n

And they aren\u2019t the only ones tracking consumer demand for non-synthetic products. Kline & Company\u2019s 2015 Natural Personal Care Global Series<\/a> report detailed the growth in natural-ingredient reformulations, pointing to the increasingly clean products of companies such as Avalon Organics<\/a>, J\u0100S\u00d6N<\/a>, Annemarie Borlind<\/a> and Melvita<\/a>.<\/p>\n

\u201cGrowing consumer awareness of synthetic chemicals in cosmetics and toiletries and the desire for truly natural products will continue to propel the global natural personal care industry,\u201d predicted the Kline Group. \u201cThis segment\u2019s growth is projected at a [compound annual growth rate] of slightly less than 10 percent through 2019.\u201d<\/p>\n

UL Prospector<\/a> is seeing a corresponding rise in searches for natural personal-care ingredients. The most obvious uptick is in the natural emollients category. Using UL\u2019s Industry Analytics<\/a> tool, we are tracking an increase in both search volume and relative interest in popular natural oils and waxes, including jojoba oil<\/a>, olive oil<\/a>, sunflower oil<\/a>, shea butter<\/a> and beeswax<\/a>.<\/p>\n

\"\"
High volume natural\u00a0searches in the personal-care industry include jojoba oil, olive oil, sunflower oil, shea butter and beeswax.<\/figcaption><\/figure>\n

 <\/p>\n

Besides emollients, easily recognizably natural ingredients that are common in other wellness markets are also rising in personal-care searches. Rosemary<\/a>, bamboo<\/a>, honey<\/a>, green tea<\/a> and aloe<\/a> all show boosts in volume and relative interest. Aloe made significant gains in early 2016, perhaps hinting at Mintel\u2019s prediction<\/a> that calming and anti-stress ingredients are on the cusp of big popularity.<\/p>\n

\"\"
Rosemary, bamboo, honey, green tea and aloe all show boosts in volume and relative interest.<\/figcaption><\/figure>\n

 <\/p>\n

Other natural ingredients experiencing search growth mirror consumers\u2019 greener grocery shopping habits. Cranberry<\/a>, yogurt<\/a>, oatmeal<\/a>, rapeseed<\/a> and turmeric<\/a> searches are all trending up in volume and relative interest. (See \u201cSuperfoods Surge in Personal Care\u201d [add link] for more on the connection between popular edibles and personal-care trends.) The steady growth in yogurt searches may reflect consumers\u2019 continued interest in probiotics for both gut and skin health. Mintel reports<\/a> that 72 percent of adults who use skin-care products in the U.S. are interested in probiotic ingredients.<\/p>\n

\"\"
Other natural ingredients experiencing search growth mirror consumers\u2019 greener grocery shopping habits.<\/figcaption><\/figure>\n

 <\/p>\n

More niche natural ingredient searches are also showing movement, although their relative interest tends to make volatile swings. Personal-care searches for burdock root<\/a> (an anti-inflammatory and antioxidant), ginkgo biloba<\/a> (an antioxidant with circulatory benefits), poria cocos<\/a> (an anti-inflammatory and antioxidant fungus), willowherb<\/a> (an antimicrobial and antioxidant plant also called fireweed) and edelweiss<\/a> (also an antioxidant and anti-inflammatory ingredient) are all on the rise.<\/p>\n

\"\"
More niche natural ingredient searches are also showing movement, although their relative interest tends to make volatile swings.<\/figcaption><\/figure>\n
\n

Explore Industry Analytics Now<\/a><\/h3>\n
\n","protected":false},"excerpt":{"rendered":"

In a competitive personal-care market, formulations using recognizably natural ingredients are pulling ahead of the pack. In a recent article for Cosmetics Design, Deanna Utroske covers new trends revealed in Mintel\u2019s Facial Skincare and Anti-Aging US 2016 report. \u201cThe market … Continued<\/a><\/p>\n","protected":false},"author":20,"featured_media":4869,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[138],"ppma_author":[1237],"class_list":{"0":"post-4864","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"tag-industry-analytics","9":"entry"},"yoast_head":"\nNatural Formulations Stand Out - Prospector Knowledge Center<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/4864\/pcc-natural-formulations-stand\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural Formulations Stand Out - Prospector Knowledge Center\" \/>\n<meta property=\"og:description\" content=\"In a competitive personal-care market, formulations using recognizably natural ingredients are pulling ahead of the pack. 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