{"id":7101,"date":"2017-09-22T08:00:21","date_gmt":"2017-09-22T14:00:21","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=7101"},"modified":"2018-07-11T12:15:53","modified_gmt":"2018-07-11T18:15:53","slug":"pcc-facial-sheet-mask-trends","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/7101\/pcc-facial-sheet-mask-trends\/","title":{"rendered":"Exploring the popularity of facial masks at in-cosmetics Asia"},"content":{"rendered":"
New Spotlight On feature to examine the rise in and innovation of facial mask products and showcase the latest ground-breaking variants<\/em><\/h5>\n

Paid content by in-cosmetics Asia<\/h3>\n

\"FacialFacial masks \u2013 a trend that has its roots in Asia \u2013 are big news in the beauty industry. \u2018Masking\u2019 was the most searched-for skincare term earlier this year, according to Google statistics, and manufacturers are now taking varied and innovative approaches in textures and materials.<\/p>\n

According to Transparency Market Research1<\/sup>, the global sheet face masks market is expected to reach US$336.7M by the end of 2024 (evaluated at US160.4M in 2015). They project a year-on-year growth of 8.7 percent from 2016 to 2024.<\/p>\n

Beauty facial mask trends<\/strong><\/h3>\n

Analysts have identified emerging economies such as Indonesia, Argentina, China, Brazil, and India as lucrative markets for sheet face masks for the next few years. The strengthening economies of these countries, growing disposable incomes, and changing lifestyles are all expected to make a significant contribution to the rising revenue of the global market. These markets will also benefit from the increasingly strong presence of manufacturers in the region.1<\/sup><\/p>\n

As a beauty regime must-have, it is not surprising that it will feature heavily at this year\u2019s in-cosmetics Asia. According to Mintel, 88 percent of urban females in China aged 30-39 used a sheet mask in the six months to April this year. Three in four used sleeping masks overnight, while 69 percent of these consumers used sheet masks in the evening.<\/p>\n

Facial masks that contain snail cream from Korea are extremely popular in Hong Kong, with consumers changing their facial care regime to include the use of a mask as much as twice a week compared with once a week a few years ago. In Singapore, skincare regimes including facial masks that incorporate healing and anti-aging properties and ingredients such as argan oil serum, green tea extract, Vitamin C and Mandelic acid are popular.2<\/sup><\/p>\n

Sharon Kwek, Senior Innovation and Insights Analyst, Beauty and Personal Care at Mintel, said: \u201cThe popularity of sheet masks remains high and will continue to do so as a result of the product\u2019s ability to offer consumers different skincare benefits in a convenient manner and short turnaround time.\u201d<\/p>\n

The latest developments in the sector include the use of watermelon in facial masks, which has captured the imagination of manufacturers and consumers alike for the implied sensation of refreshing coolness. Clay masks in sheet format are also on the rise, due to their improved usability with less mess than traditional clay face masks; and the multi-mask. Perfect for consumers with combination skin concerns, the multi-masking concept enables consumers to address contradictory skin problems simultaneously.<\/p>\n

Nourishing skin<\/strong><\/h3>\n

As part of a new Spotlight On Facial Masks<\/a> feature at in-cosmetics Asia<\/a> from 31 October to 2 November, Sharon Kwek of Mintel will share her expertise on this trend. A presentation at the Marketing Trends and Regulations stage on 1 November from 1-1:45pm will explore the latest updates and expectations for future growth within this fast-paced, exciting sector.<\/p>\n

The feature will include a dedicated product area showcasing active and functional ingredients and mask materials that are specifically suited to face or eye mask creation.<\/p>\n

Ichimaru Pharcos<\/a> will showcase its Biobenefity ingredient, produced to combat damage done to skin by environmental stressors like UV, which causes photo-ageing and pigmentation. Cynaropicrin is an active component in Biobenefity that prevents these effects by controlling the activity of Nf-kB in the skin cells. It also effectively minimises noticeable pores and possesses an almost transparent liquid appearance.<\/p>\n

PoreAway by Mibelle Biochemistry<\/a> is another cosmetic ingredient that will be showcased in the Spotlight area. Prepared from Mastic (the resin from the Pistacia Lentiscus tree), PoreAway was found to inhibit the enzyme 5alpha-reductase type I, a key factor in sebum production. It reduces pore openings and the appearance of shiny skin as well as treating all the signs of adult acne.<\/p>\n

All this and more will be on show to inspire and educate R&D professionals across the cosmetic and personal care industry. Visit www.in-cosmeticsasia.com<\/a> for further information and to register online to gain free entry to the event.<\/p>\n

References:<\/strong><\/h3>\n
    \n
  1. http:\/\/www.transparencymarketresearch.com\/pressrelease\/sheet-face-masks-market.htm<\/a><\/li>\n
  2. http:\/\/www.trade.gov\/industry\/materials\/AsiaCosmeticsMarketGuide.pdf<\/a><\/li>\n<\/ol>\n

    About in-cosmetics Asia<\/strong><\/h3>\n

    in-cosmetics Asia brings together more than 400 global suppliers of ingredients, fragrances, lab equipment, testing and regulatory solutions with 8,700 cosmetic manufacturers and distributors from across the Asia Pacific region. in-cosmetics Asia promotes innovation in personal care ingredients and technologies, providing quality education and consumer insights for formulators, R&D and regulatory professionals. Showcasing local and global industry trends, in-cosmetics Asia offers the most cost-effective business and networking opportunities for the personal care ingredients community in the dynamic APAC markets.<\/p>\n

    More information about Reed Exhibitions:<\/strong><\/h3>\n

    Reed Exhibitions is the world’s leading organiser of exhibitions and conferences. Reed brings together over 90,000 suppliers and more than 5.5 million buyers from around the world every year generating billions of dollars in business. Today Reed events are held in 38 countries throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 33 fully staffed offices.<\/p>\n

    Reed’s portfolio of over 460 events serves 52 industry sectors, including: Aerospace and defence, building and construction, design, electronics, energy, oil and gas, entertainment, food and hospitality, gifts, healthcare, IT\/telecoms, jewellery, manufacturing, marketing and business services, pharmaceuticals, property, publishing, sport and recreation, transport and logistics, travel.<\/p>\n

    Working closely with professional bodies, trade associations and government departments Reed ensures that each and every event is targeted and relevant to industry needs. As a result, many Reed events are market leaders in their field.<\/p>\n

    Reed Exhibitions is part of Reed Elsevier Group plc, a FTSE 100 company and world-leading publisher and information provider.<\/p>\n","protected":false},"excerpt":{"rendered":"

    New Spotlight On feature to examine the rise in and innovation of facial mask products and showcase the latest ground-breaking variants Paid content by in-cosmetics Asia Facial masks \u2013 a trend that has its roots in Asia \u2013 are big … Continued<\/a><\/p>\n","protected":false},"author":30,"featured_media":7107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[281],"ppma_author":[1250],"class_list":{"0":"post-7101","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"tag-paid-content","9":"entry"},"yoast_head":"\nFacial sheet masks: Beauty trends in the spotlight<\/title>\n<meta name=\"description\" content=\"Facial masks, and especially sheet face masks, are a hot beauty trend across the globe. 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