{"id":7197,"date":"2017-10-06T08:00:59","date_gmt":"2017-10-06T14:00:59","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=7197"},"modified":"2017-10-13T08:39:48","modified_gmt":"2017-10-13T14:39:48","slug":"pcc-naturally-fresh-feeling-concept-natural-applied-oral-care","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/7197\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\/","title":{"rendered":"That Naturally Fresh Feeling: The Concept of \u2018Natural\u2019 as applied to Oral Care"},"content":{"rendered":"<figure id=\"attachment_7199\" class=\"thumbnail wp-caption alignright\" style=\"width: 300px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-7199\" src=\"https:\/\/ulprospector.ul.com\/media\/2017\/10\/24871710_600-300x200.jpg\" alt=\"Expert Priscilla Taylor discusses a new focus on natural oral care ingredients, and how they can inhibit plaque, gingivitis, and periodontal bacteria.\" width=\"300\" height=\"200\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/10\/24871710_600-300x200.jpg 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/10\/24871710_600.jpg 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><figcaption class=\"caption wp-caption-text\">Copyright: <a href=\"https:\/\/www.123rf.com\/profile_jolopes\">jolopes \/ 123RF Stock Photo<\/a><\/figcaption><\/figure>\n<p>Could it be that the consumer appetite for all things natural is beginning to influence the marketing and formulations in the Oral Care category? This thought entered my mind recently as I saw the following natural oral care claim on a popular brand of mouthwash:<\/p>\n<p><strong><em>\u201c\u2026with three of its four active ingredients being derived from plant sources (Eucalyptus, Cornmint and Oil of Wintergreen)\u201d<\/em><\/strong><\/p>\n<p>The parent compounds Eucalyptol, Menthol, and Methyl Salicylate are essential oils or derivatives of essential oils which meet the monograph requirements for oral antiseptic drug products for over-the-counter use. Since these are all plant-derived, the manufacturer embraced the opportunity to make the \u2018naturals\u2019 connection and aims to assure the consumer that efficacy has not been affected, by the asserting that the product is an <strong><em>\u201cequally effective, 99% natural formula\u201d.<\/em><\/strong><\/p>\n<p>Further research into this trend revealed ingredients listed on Prospector that are both described as \u2018natural\u2019 and appropriate for oral care applications. Consider for example, the following entries:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/search?k=Myrica+Cerifera&amp;st=31\" target=\"_blank\" rel=\"noopener\">Myrica Cerifera<\/a> (Bayberry) Bark extract (in various solvents) &#8211; <em>\u201ccommonly used in mouthwashes and toothpastes\u201d<\/em><\/li>\n<li><a href=\"https:\/\/www.ulprospector.com\/en\/na\/PersonalCare\/Detail\/1103\/123260\/ERYLITE?st=31\" target=\"_blank\" rel=\"noopener\">Erylite<\/a><sup>\u00ae<\/sup> (Erythritol) &#8211; <em>\u201chumectant properties are especially revealed in oral care products such as toothpaste\u201d<\/em><\/li>\n<\/ul>\n<h3><strong>Natural oral care through the ages<\/strong><\/h3>\n<p>While this appears to be an emerging trend in the modern world, natural approaches to oral care have been employed by various cultures for centuries. The use of chewing sticks is a natural oral hygiene practice that was recorded as far back as 7000 BC by the Babylonians and is still being practiced today in some parts of Africa, South America, the Middle East and Asia<sup>1. <\/sup><\/p>\n<p>Chewing sticks are known by different names depending on the region, but are very commonly referred to as Miswak. Chewing sticks are twigs from various trees that are used as herbal brushes to clean and protect the teeth. Plants endemic to a particular region have traditionally been used as the source by those populations. For example, in India the stem and branches of the Neem tree are used to provide chewing sticks, while in West Africa parts of the lime tree and citrus tree are used for this purpose<sup>1. <\/sup><\/p>\n<p>Several studies have indicated that Miswak contain substances that inhibit plaque and gingivitis, have an anti-fungal effect and are also effective against periodontal pathogenic bacteria, cariogenic bacteria and endodontic pathogens<sup>3<\/sup>. Based on the results these studies, one can understand why the use of chewing sticks has endured through the years.<\/p>\n<p>Effective oral care is a universal consumer priority, and the technologies that deliver healthy teeth and gums and fresh breath will always be in demand. Given the current interest in all things natural, there is a high likelihood that we will begin to see a proliferation of oral care products in the marketplace that are based on natural ingredients.<\/p>\n<h3><strong>References:<\/strong><\/h3>\n<ol>\n<li>Muhammad and M. T. Lawal, Oral Hygiene and the use of plants. Accepted 2 July, 2010; Scientific Research and Essays Vol. 5(14), pp. 1788-1795, 18 July, 2010 [<a href=\"http:\/\/citeseerx.ist.psu.edu\/viewdoc\/download?doi=10.1.1.820.8146&amp;rep=rep1&amp;type=pdf\" target=\"_blank\" rel=\"noopener\">PDF<\/a>]<\/li>\n<li>Almas, K. The antimicrobial effects of extracts of Azadirachta indica (Neem) and Salvadora persica (Arak) chewing sticks. Indian J. Dent. Res. 1999; 10 (1):23-26.<\/li>\n<li>Adnan Sukkarwalla,\u00a0Salima Mehboob Ali,\u00a0Pranee Lundberg,\u00a0and\u00a0Farzeen Tanwir: <a href=\"https:\/\/www.ncbi.nlm.nih.gov\/pmc\/articles\/PMC3760353\/\" target=\"_blank\" rel=\"noopener\">Efficacy of Miswak on Oral Pathogens<\/a>. Dent Res J (Isfahan)2013 May-Jun;\u00a010(3): 314 -320.\u00a0doi:\u00a010.4103\/1735-3327.115138<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Could it be that the consumer appetite for all things natural is beginning to influence the marketing and formulations in the Oral Care category? This thought entered my mind recently as I saw the following natural oral care claim on &hellip; <a href=\"https:\/\/ulprospector.ul.com\/7197\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":7200,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[247],"ppma_author":[1255],"class_list":{"0":"post-7197","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"tag-application","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Natural oral care: How essential oils and Miswak impact oral hygiene<\/title>\n<meta name=\"description\" content=\"Expert Priscilla Taylor discusses a new focus on natural oral care ingredients, and how they can inhibit plaque, gingivitis, and periodontal bacteria.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/7197\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Natural oral care: How essential oils and Miswak impact oral hygiene\" \/>\n<meta property=\"og:description\" content=\"Expert Priscilla Taylor discusses a new focus on natural oral care ingredients, and how they can inhibit plaque, gingivitis, and periodontal bacteria.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/7197\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2017-10-06T14:00:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-10-13T14:39:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2017\/10\/24871710_1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Priscilla Taylor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:image\" content=\"https:\/\/ulprospector.ul.com\/media\/2017\/10\/24871710_150.jpg\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Priscilla Taylor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/7197\\\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/7197\\\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\\\/\"},\"author\":{\"name\":\"Priscilla Taylor\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/f22f87c0ddb6d98c4ba3f5ba3f557605\"},\"headline\":\"That Naturally Fresh Feeling: The Concept of \u2018Natural\u2019 as applied to Oral Care\",\"datePublished\":\"2017-10-06T14:00:59+00:00\",\"dateModified\":\"2017-10-13T14:39:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/7197\\\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\\\/\"},\"wordCount\":553,\"commentCount\":3,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/7197\\\/pcc-naturally-fresh-feeling-concept-natural-applied-oral-care\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2017\\\/10\\\/24871710_600-1.jpg\",\"keywords\":[\"Application\"],\"articleSection\":[\"Personal Care &amp; 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In this role, she provides invaluable insight by consulting on all matters related to the industry. Her significant contributions to site optimizations and ingredient classifications enhance user experience on ULProspector.com. Priscilla's expertise was developed during her 21 years as a product development professional. She began her career in the 90's at Helene-Curtis Industries in Chicago, where she discovered her passion for putting a product together from concept to completion. When Helene-Curtis was purchased by industry giant Unilever in 1996, Priscilla was promoted to Senior Product Development Manager. She had the privilege of working with global teams to develop and launch products both domestically and worldwide for many popular brands, including Dove and Suave. Concurrent to her work at Prospector, Priscilla is a Product Development Chemist with Bria Research Labs. She is actively involved in formulating for a diverse array of clients. While she mostly formulates personal care and cosmetics products, she has also had the opportunity to work on projects for the household, industrial and institutional cleaners industry. Priscilla was born and raised in Trinidad, West Indies, but she considers Chicago her adopted hometown. She lives there with her daughter, Jessica, and her Dachshund, Peanut, who assist her with her favorite pastime: cheering on Chicago's famed sports teams.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/priscilla-taylor\/"}]}},"authors":[{"term_id":1255,"user_id":5,"is_guest":0,"slug":"priscilla-taylor","display_name":"Priscilla Taylor","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2017\/10\/Priscilla-Taylor_avatar_1508792435-96x96.jpg","0":null,"1":"","2":"","3":"","4":"","5":"","6":"","7":"","8":""}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/7197","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=7197"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/7197\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/7200"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=7197"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=7197"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=7197"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=7197"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}