{"id":732,"date":"2014-06-27T08:00:43","date_gmt":"2014-06-27T14:00:43","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=732"},"modified":"2021-04-01T15:25:14","modified_gmt":"2021-04-01T21:25:14","slug":"protein-king-new-food-products","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/732\/protein-king-new-food-products\/","title":{"rendered":"Protein is King in New Food Products"},"content":{"rendered":"

The big ingredient that seems to be everywhere in \"GreekYogurtSM\"
\nnew\u00a0food products is protein. Mintel\u2019s report, \u201cThe\u00a0<\/a>Power of Dairy Proteins<\/a>,\u201d asks, \u201cis protein the new energy?\u201d If so, how does dairy protein<\/a> (EU<\/a>) fit in to the equation? In their examination, the global market research company has taken a look at new product activity, consumer behavior drivers and attitudes and protein claims in the dairy market and beyond.<\/p>\n

Over the past year, a significant number of products touting protein fortification<\/a>\u00a0(EU<\/a>) have been launched \u2013 from protein-fortified cereals and coconut waters<\/a>\u00a0(EU<\/a>) to high protein frozen yogurts. Additionally, the popularity of Greek yogurt<\/a>\u00a0(EU<\/a>) and its higher protein content has led consumers to become interested in the protein content of other products in the dairy aisle.<\/p>\n

Milk and dairy proteins have gained a new level of portability with single portion servings in yogurt tubes and cheese sticks. Their small size and single serve packaging makes them a quick choice for on-the-go, and their protein content offers satiety to the consumer, making them a favored choice for busy families.<\/p>\n

In fact, the report highlights the \u201ctransumer.\u201d According to this Mintel Inspire trend, transumers are consumers who are spending an increasing amount of time in transit. \u201cCommutes \u2013 as well as the \u2018places in between\u2019 \u2013 offer new marketing opportunities,\u201d says Mintel.<\/p>\n

Discover more information from Mintel on new entries and consumer research in the dairy protein market by reading the full report now<\/a>\u2026<\/p>\n","protected":false},"excerpt":{"rendered":"

The big ingredient that seems to be everywhere in new\u00a0food products is protein. Mintel\u2019s report, \u201cThe\u00a0Power of Dairy Proteins,\u201d asks, \u201cis protein the new energy?\u201d If so, how does dairy protein (EU) fit in to the equation? In their examination, … Continued<\/a><\/p>\n","protected":false},"author":4,"featured_media":733,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[],"ppma_author":[1254],"class_list":{"0":"post-732","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"entry"},"yoast_head":"\nProtein is King in New Food Products<\/title>\n<meta name=\"description\" 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