{"id":734,"date":"2014-06-27T08:00:56","date_gmt":"2014-06-27T13:00:56","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=734"},"modified":"2016-04-12T09:21:03","modified_gmt":"2016-04-12T15:21:03","slug":"pcc-substantiating-product-claims-pt-1-essentials","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/734\/pcc-substantiating-product-claims-pt-1-essentials\/","title":{"rendered":"Substantiating Product Claims, Pt 1 \u2013 The Essentials"},"content":{"rendered":"<p>In this competitive environment, it is essential to have<br \/>\npowerful<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-741\" src=\"https:\/\/ulprospector.ul.com\/media\/2014\/06\/labelSM.png\" alt=\"labelSM\" width=\"300\" height=\"500\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/06\/labelSM.png 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/06\/labelSM-180x300.png 180w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\u00a0product claims that an everyday consumer can\u00a0easily understand and differentiate from other similar products. Products should speak for themselves at the point of sale with claims that are not only appealing but truly deliver on performance. Supporting product claims that can withstand scrutiny is a challenging activity that needs to be done before market introduction. This article is a brief overview of the types of claims that can be made and the basic elements that are needed to make a good claims dossier.<\/p>\n<h4>What are product claims?<\/h4>\n<p>A claim is a statement that addresses some positive aspect of the product&#8217;s performance or a benefit to be gained from use of that product. There are two simple rules in writing claims:<\/p>\n<ul>\n<li>They should be simple enough for an everyday consumer to understand, yet powerful enough to motivate consumers to buy your product.<\/li>\n<li>They should differentiate your product and what it does from other, similar competitive products.<\/li>\n<\/ul>\n<p>In writing claims, it is important to distinguish between product features and product benefits. Product features are simply a statement of what your product contains, whereas product benefits describe what the product does. For example, \u201cVaseline Spray n\u2019 Go with Aloe and Glycerin\u201d describes the features of this product. But if the sentence were to read, \u201cVaseline Spray n\u2019 Go with Aloe and Glycerin moisturizes and leaves the skin soft,\u201d it would describe not only the product features but also the associated benefits of moisturization and skin softness. Good claim language ties the product features to the product benefits.<\/p>\n<h4>Drug vs. Cosmetic Claims &#8211; Who decides?<\/h4>\n<p>Whether a product is a drug or a cosmetic is based on its intended use. Drugs are \u201carticles that are intended to affect the structure or any function of the body of man or other animals&#8221; [<a title=\"FDA Regulatory Information\" href=\"http:\/\/www.fda.gov\/regulatoryinformation\/legislation\/federalfooddrugandcosmeticactfdcact\/fdcactchaptersiandiishorttitleanddefinitions\/ucm086297.htm\" target=\"_blank\">FD&amp;C Act, sec. 201(g)(1)<\/a>].\u00a0Cosmetics are \u201c&#8221;articles intended to be rubbed, poured, sprinkled, or sprayed on, introduced into, or otherwise applied to the human body&#8230;for cleansing, beautifying, promoting attractiveness, or altering the appearance&#8221; [<a title=\"FDA Regulatory Information\" href=\"http:\/\/www.fda.gov\/regulatoryinformation\/legislation\/federalfooddrugandcosmeticactfdcact\/fdcactchaptersiandiishorttitleanddefinitions\/ucm086297.htm\" target=\"_blank\">FD&amp;C Act, sec. 201(i)<\/a>].<\/p>\n<h4>The Four Basic Elements of a Good Claims Package:<\/h4>\n<ol>\n<li>A good technical rationale.<\/li>\n<li>Good instrumental data showing differences with and without the beneficial ingredients.<\/li>\n<li>In controlled clinical studies, there should be statistical differences between test and control samples.<\/li>\n<li>An average consumer should be able to recognize the benefits without being prompted with a concept statement.<\/li>\n<\/ol>\n<p>Watch for part two of my article on claims substantiation in August, when I\u2019ll explore these and other aspects of claims in more depth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this competitive environment, it is essential to have powerful\u00a0product claims that an everyday consumer can\u00a0easily understand and differentiate from other similar products. Products should speak for themselves at the point of sale with claims that are not only appealing &hellip; <a href=\"https:\/\/ulprospector.ul.com\/734\/pcc-substantiating-product-claims-pt-1-essentials\/\">Continued<\/a><\/p>\n","protected":false},"author":14,"featured_media":881,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[5],"tags":[],"ppma_author":[1256],"class_list":{"0":"post-734","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-personal-care-cosmetics-cleaners","8":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Substantiating Cosmetic Product Claims Pt 1<\/title>\n<meta name=\"description\" content=\"It is essential to have powerful label SM product claims that an everyday consumer can easily understand and differentiate from other similar products.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ulprospector.ul.com\/734\/pcc-substantiating-product-claims-pt-1-essentials\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Substantiating Cosmetic Product Claims Pt 1\" \/>\n<meta property=\"og:description\" content=\"It is essential to have powerful label SM product claims that an everyday consumer can easily understand and differentiate from other similar products.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ulprospector.ul.com\/734\/pcc-substantiating-product-claims-pt-1-essentials\/\" \/>\n<meta property=\"og:site_name\" content=\"Prospector Knowledge Center\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-27T13:00:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-04-12T15:21:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2014\/06\/label.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"494\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Arun Nandagiri\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Arun Nandagiri\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/734\\\/pcc-substantiating-product-claims-pt-1-essentials\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/734\\\/pcc-substantiating-product-claims-pt-1-essentials\\\/\"},\"author\":{\"name\":\"Arun Nandagiri\",\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/#\\\/schema\\\/person\\\/e9aacecc7104fef6a0510b855189f90e\"},\"headline\":\"Substantiating Product Claims, Pt 1 \u2013 The Essentials\",\"datePublished\":\"2014-06-27T13:00:56+00:00\",\"dateModified\":\"2016-04-12T15:21:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/734\\\/pcc-substantiating-product-claims-pt-1-essentials\\\/\"},\"wordCount\":437,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/ulprospector.ul.com\\\/734\\\/pcc-substantiating-product-claims-pt-1-essentials\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/ulprospector.ul.com\\\/wp-content\\\/uploads\\\/2014\\\/06\\\/label.jpg\",\"articleSection\":[\"Personal Care &amp; 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Bria Labs provides hair care product development and testing services to the personal care industry. Arun has more than 35 years of domestic and international hands-on experience formulating, testing and developing superior hair\u00a0and skin care\u00a0products. He held senior-level positions at Fortune 500 companies such as Unilever, American Cyanamid and International Playtex. As the inventor or co-inventor of more than 29 U.S. patents, his expertise blends an understanding of consumer needs with in-depth knowledge of hair and skin care formulation technologies. Learn about Bria Research Labs.","sameAs":["https:\/\/ulprospector.ul.com"],"url":"https:\/\/ulprospector.ul.com\/author\/arun-nandagiri\/"}]}},"authors":[{"term_id":1256,"user_id":14,"is_guest":0,"slug":"arun-nandagiri","display_name":"Arun Nandagiri","avatar_url":"https:\/\/ulprospector.ul.com\/media\/2014\/06\/Arun-Nandagiri_avatar_1403732513-96x96.jpg","author_category":"","first_name":"Arun","last_name":"Nandagiri","user_url":"https:\/\/ulprospector.ul.com","job_title":"","description":"<p class=\"p1\">Arun Nandagiri is the founder and owner of Bria Research Labs located in Libertyville, IL. Bria Labs provides hair care product development and testing services to the personal care industry. Arun has more than 35 years of domestic and international hands-on experience formulating, testing and developing superior hair\u00a0and skin care\u00a0products. He held senior-level positions at Fortune 500 companies such as Unilever, American Cyanamid and International Playtex. As the inventor or co-inventor of more than 29 U.S. patents, his expertise blends an understanding of consumer needs with in-depth knowledge of hair and skin care formulation technologies.<\/p>\r\n<p class=\"p1\">Learn about <a title=\"Bria Research Labs\" href=\"http:\/\/brialab.com\/\" target=\"_blank\">Bria Research Labs<\/a>.<\/p>"}],"_links":{"self":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/734","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/comments?post=734"}],"version-history":[{"count":0,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/posts\/734\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media\/881"}],"wp:attachment":[{"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/media?parent=734"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/categories?post=734"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/tags?post=734"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/ulprospector.ul.com\/wp-json\/wp\/v2\/ppma_author?post=734"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}