In this introductory video, I walk beginner chemists through how to colour match cosmetics in the lab with a real-world example. In this case, I\u2019m trying to colour match to a more generalized description, without the benefit of a specific product to colour match to.<\/p>\n
This issue frequently surfaces when working with market or concept developers, or brand managers, specifically when developing lipsticks. A request may come in for a lipstick that is \u201cmore pink\u201d or \u201cmore red,\u201d for example. There are so many colour variations in the spectrum, as well as individual perceptions, that it can be beneficial to create several options to help guide further development.<\/p>\n
If a specific sample is not available for colour matching, consider requesting a Pantone color as an example for your benchmark starting point.<\/p>\n