{"id":8303,"date":"2018-06-08T08:00:28","date_gmt":"2018-06-08T14:00:28","guid":{"rendered":"https:\/\/www.ulprospector.com\/knowledge\/?p=8303"},"modified":"2022-05-31T14:24:54","modified_gmt":"2022-05-31T20:24:54","slug":"fbn-meeting-the-challenges-of-the-functional-foods-market","status":"publish","type":"post","link":"https:\/\/ulprospector.ul.com\/8303\/fbn-meeting-the-challenges-of-the-functional-foods-market\/","title":{"rendered":"Meeting the Challenges of the Functional Foods Market"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-8306\" src=\"https:\/\/ulprospector.ul.com\/media\/2018\/06\/fbn-yogurt-1442034_600x400.jpg\" alt=\"Yogurt, oatmeal, strawberries - functional foods like these can provide significant health benefits, but also create challenges for food formulators. Learn more in the Prospector Knowledge Center.\" width=\"600\" height=\"400\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/fbn-yogurt-1442034_600x400.jpg 600w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/fbn-yogurt-1442034_600x400-300x200.jpg 300w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>While people eat or drink food to maintain life and growth, there is now increasing evidence to suggest that many foods and food components provide physiological and psychological benefits beyond that basic function.<\/p>\n<p>This has shifted the direction of nutrition science towards identifying bioactive components in foods that have the potential to provide health and wellness benefits and which may also play a role in reducing the risk of disease. Such foods include fruits, vegetables, whole grains and dairy.<\/p>\n<p>In addition to these traditional foods, many foods and beverages are now fortified or enriched with these and other functional substances for their health promoting effects.<\/p>\n<hr \/>\n<h3>Need to research functional food ingredients?<\/h3>\n<p>Prospector has listings for more than 10,000 <a href=\"https:\/\/www.ulprospector.com\/en\/na\/Food\/search?k=functional+foods&amp;st=31\" target=\"_blank\" rel=\"noopener\">functional food ingredients and formulations<\/a>, with technical data and contact information from global suppliers. Register and get access today!<\/p>\n<h3><a href=\"https:\/\/www.ulprospector.com?st=31\" target=\"_blank\" rel=\"noopener\">Register for Prospector<\/a><\/h3>\n<hr \/>\n<h3>What are Functional Foods?<\/h3>\n<p>The concept of \u201cfunctional foods\u201d was introduced in Japan in the 1980s along with an approval process called Foods for Specific Health Use (FOSHU) for use of the term.<sup>1<\/sup><\/p>\n<p>Since then, different countries have adopted various ideas of functional food in terms of definition, scope and regulatory framework, but there is no universal legal definition for functional foods.<sup>2<\/sup><\/p>\n<p>Generally, a functional food or beverage is one that provides additional or enhanced benefit above and beyond their basic nutritional value.<\/p>\n<p>On this basis, there are two categories of functional foods or beverages:<\/p>\n<ul>\n<li>Foods that naturally contain bioactive substances that provide health benefits. Oats, for example, contain beta-glucan, a compound that is proven to lower blood cholesterol levels. Therefore, by consuming more oats, people may reduce their risk for heart disease.<\/li>\n<li>A food product that contains a bioactive substance that would otherwise not be naturally found in the product. For example, potato chips may be dusted with turmeric. The main bioactive in turmeric is curcumin, which has anti-inflammatory properties.<\/li>\n<\/ul>\n<p>The main substances that provide \u201cfunctionality\u201d to the foods are vitamins, flavonoids, fiber, essential fatty acids and bacterial cultures.<sup>3<\/sup><\/p>\n<h6><em>Table 1 Functional Foods, their active components and target function<\/em><\/h6>\n<table>\n<tbody>\n<tr>\n<td width=\"150\"><strong>Functional Food<\/strong><\/td>\n<td width=\"312\"><strong>Active Food Component<\/strong><\/td>\n<td width=\"162\"><strong>Target Function<\/strong><\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Fortified margarines<\/td>\n<td width=\"312\">Plant sterols<\/td>\n<td width=\"162\">\u2193 LDL and total cholesterol<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Psyllium<\/td>\n<td width=\"312\">Soluble fiber<\/td>\n<td width=\"162\">\u2193 LDL and total cholesterol<\/p>\n<p>\u2193 CVD risk<\/p>\n<p>\u2191 Satiety<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Fatty fish, flax seed, enriched eggs<\/td>\n<td width=\"312\">Omega-3 fatty acids<\/td>\n<td width=\"162\">\u2193 CVD risk<\/p>\n<p>\u2191 Mental and visual functions<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Milk, egg, soy, vegetables<\/td>\n<td width=\"312\">Protein (whey, casein, egg, soy, vegetable sources)<\/td>\n<td width=\"162\">\u2191 Body composition<\/p>\n<p>\u2191 Satiety<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Dairy and meat products<\/td>\n<td width=\"312\">Conjugated Linoleic Acid (CLA)<\/td>\n<td width=\"162\">\u2191 Weight loss<\/p>\n<p>\u2191 Heart health<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Fruits, vegetables, tea<\/td>\n<td width=\"312\">Phenolics (anthocyanidins, catechins, flavones, lignans, tannins)<\/td>\n<td width=\"162\">\u2193 Risk of cancer<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Yogurt, sauerkraut, kefir, kombucha<\/td>\n<td width=\"312\">Probiotics (<em>Lactobacillus <\/em>sp<em>.<\/em> and <em>Bifidobacterium <\/em>sp<em>.<\/em>)<\/td>\n<td width=\"162\">\u2191 Digestive health<\/p>\n<p>\u2191 Immune health<\/td>\n<\/tr>\n<tr>\n<td width=\"150\">Jerusalem artichokes, asparagus, leeks, onion, banana<\/td>\n<td width=\"312\">Prebiotics (fructooligosaccharides (FOS) and inulin)<\/td>\n<td width=\"162\">\u2191 Growth or activity of probiotics<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<h3>What consumers want from food<\/h3>\n<p>One review suggested that the global market for functional foods and beverages could reach $192 billion by 2020.<sup>4<\/sup><\/p>\n<p>Driving this growth is consumers\u2019 growing interest in the relationship between diet and health, increasing healthcare costs, advances in science and technology and an aging population, among others.<\/p>\n<p>The International Food Information Council (IFIC) Foundation\u2019s 2018 Food and Health Survey found that nearly half of consumers said that \u201ccardiovascular health\u201d is a health benefit they were interested in getting from foods. About one-third of Americans listed \u201cweight loss\/weight management,\u201d \u201cenergy,\u201d and \u201cbrain function (memory, focus, cognition).\u201d<sup>5<\/sup><\/p>\n<h3>Challenges of introducing functional food or beverage products to the market<\/h3>\n<p>Developing functional foods and beverages is a challenge for food scientists, as they need to ensure that these products meet their target consumers\u2019 expectations while also providing credible scientific evidence to confirm the benefit of any particular food or component.<br \/>\nThe fact that functional foods are not recognized legally also represents a challenge for product developers and marketers who want to create, sell and educate consumers about the possible benefits of their functional food or beverage products.<\/p>\n<p>To combat this, the Functional Food Center recommends the following steps.<sup>6<\/sup><\/p>\n<figure id=\"attachment_8304\" class=\"thumbnail wp-caption aligncenter\" style=\"width: 1024px\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-8304\" src=\"https:\/\/ulprospector.ul.com\/media\/2018\/06\/functional-foods-to-market-cycle-1024x597.png\" alt=\" Steps for bringing functional foods to markets, per the Functional Food Center. Learn more about functional foods in the Prospector Knowledge Center.\" width=\"1024\" height=\"597\" srcset=\"https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/functional-foods-to-market-cycle-1024x597.png 1024w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/functional-foods-to-market-cycle-300x175.png 300w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/functional-foods-to-market-cycle-768x448.png 768w, https:\/\/ulprospector.ul.com\/wp-content\/uploads\/2018\/06\/functional-foods-to-market-cycle.png 1164w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"caption wp-caption-text\">Figure 1: Steps for bringing functional foods to markets (SOURCE: Functional Foods Center)<\/figcaption><\/figure>\n<h3>The takeaway<\/h3>\n<p>The functional food and beverage sector is a growing segment. This growth is driven by scientific and industrial advances, as well as increased consumer demand for products that confer cardiovascular, weight management and brain function benefits.<\/p>\n<p>Steps should be taken to form and agree upon a new formal definition for functional foods so that the challenges associated with bringing them to market is minimized.<\/p>\n<h3>References<\/h3>\n<ol>\n<li>Arai S. Studies on functional foods in Japan \u2013 state of the art. <em>Biosci Biotechnol Biochem. <\/em>1996; 60(1):9-15.<\/li>\n<li>Keservani RK, Kesharwani RK, Vyas N, Jain S Raghuvanshi R and Sharma AK. Nutraceutical and functional food as future food: A review. <em>Der Pharmacia Lettre. <\/em>2010; 2:106.<\/li>\n<li>Kaur N and Singh DP. Deciphering the consumer behavior facets of functional foods: A literature review. <em>Appetite. <\/em>2017; 112:167-187.<\/li>\n<li>Center for Food Safety and Applied Nutrition. \u201cLabeling &amp; Nutrition.\u201d <em>US Food and Drug Administration Home Page, <\/em>Center for Biologics Evaluation and Research, 1 Mar. 2018, <a href=\"https:\/\/www.fda.gov\/Food\/LabelingNutrition\/default.htm\">https:\/\/www.fda.gov\/Food\/LabelingNutrition\/default.htm<\/a>.<\/li>\n<li>\u201c2018 Food &amp; Health Survey.\u201d [<a href=\"https:\/\/www.foodinsight.org\/2018-FHS-Report-FINAL.pdf\" target=\"_blank\" rel=\"noopener\">PDF<\/a>]\u00a0<em>International Food Information Council Foundation, <\/em>16 May 2018<\/li>\n<li>Martirosyan DM and Singh J. A new definition of functional food by FCC: what makes a new definition unique? <em>Functional Foods in Health and Disease<\/em> 2015; 5(6):209-223.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>While people eat or drink food to maintain life and growth, there is now increasing evidence to suggest that many foods and food components provide physiological and psychological benefits beyond that basic function. This has shifted the direction of nutrition &hellip; <a href=\"https:\/\/ulprospector.ul.com\/8303\/fbn-meeting-the-challenges-of-the-functional-foods-market\/\">Continued<\/a><\/p>\n","protected":false},"author":60,"featured_media":8306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"episode_type":"","audio_file":"","podmotor_file_id":"","podmotor_episode_id":"","cover_image":"","cover_image_id":"","duration":"","filesize":"","filesize_raw":"","date_recorded":"","explicit":"","block":"","itunes_episode_number":"","itunes_title":"","itunes_season_number":"","itunes_episode_type":"","footnotes":""},"categories":[2],"tags":[219],"ppma_author":[1282],"class_list":{"0":"post-8303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-food-beverage-nutrition","8":"tag-category-overview","9":"entry"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Meeting the challenges of the functional foods market | Prospector<\/title>\n<meta name=\"description\" content=\"Functional foods can provide significant health benefits, but also create challenges for food formulators. 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