Presented by Solvay Novecare
Recorded on February 3rd, 2022
Did you know that 70% of women with textured hair wore a natural hairstyle within the past year?
As natural hairstyles become increasingly popular, consumers search for various effective products that can help them make the most of their natural hair. In addition to wanting to keep their natural hair healthy, consumers with textured hair increasingly consider their natural texture part of their identity.
“A hair care product is more than just a shampoo, conditioner, or mask when it plays a part in representing who a person is.” said a hair model at Studio Ana’eTM.
Products responding to such demand are rare as there is still a limited understanding of textured hair characteristics and consumer expectations. By recognizing the unique needs and identifying where previous products were lacking, Solvay has created a versatile product regimen aimed at helping consumers make the most of their naturally curly hair. Solvay’s Restorative Routine for textured hair comprises ten products tailored into a unique routine adjusted to every hair type, level of damage, and desired style.
The Restorative Routine for textured hair is the fruit of the collaboration between Solvay’s scientists and the expert textured hairstylists and models at Studio Ana’eTM, a Paris-based hair salon led by Aude Livoreil-Djampou, Ph.D. in chemistry and former L’Oréal expert in multi-textured hair products. This extraordinary team developed the most versatile range of formulations that consumers deserve, tested and validated by textured hair models at Studio Ana’eTM.
During this webinar, our experts will walk you through the development journey of the Restorative Routine for textured hair:
- Consumer needs and market trends analysis
- Partnership with Studio Ana’eTM experts overview
- Restorative Routine formulations and ingredients deep dive
- Performance on models’ hair, with the before/after results
Watch the Webinar Recording
Watch the Previous Webinar Recording
Download the Slides
Contact Stephanie Neplaz / Ask a Question
Contact Chloe Moreau / Ask a Question
Contact Aude Livoreil-Djampou / Ask a Question
The views, opinions and technical analyses presented here are those of the author or advertiser, and are not necessarily those of ULProspector.com or UL Solutions. The appearance of this content in the UL Prospector Knowledge Center does not constitute an endorsement by UL Solutions or its affiliates.
All content is subject to copyright and may not be reproduced without prior authorization from UL Solutions or the content author.
The content has been made available for informational and educational purposes only. While the editors of this site may verify the accuracy of its content from time to time, we assume no responsibility for errors made by the author, editorial staff or any other contributor.
UL Solutions does not make any representations or warranties with respect to the accuracy, applicability, fitness or completeness of the content. UL Solutions does not warrant the performance, effectiveness or applicability of sites listed or linked to in any content.
Leave a Reply or Comment