Presented by Kaffe Bueno
October 30, 2025 at 10:00 a.m. EDT
The personal care industry is embracing natural ingredients, but are we truly ready for what nature looks like? If we want to formulate products that are genuinely natural, we need to rethink the outdated standards of “white = clean” and embrace nature’s true colours.
This webinar challenges formulators, marketers, and brand leaders to reflect on the unconscious biases shaping product development, and how breaking free from them is essential to evolve with consumer expectations and sustainability goals. Let’s explore what it takes to align our products with nature — beyond just the ingredients.
Presenters

Alejandro Franco
Co-Founder
Kaffe Bueno
Alejandro is the Co-Founder and Chief Commercial Officer at Kaffe Bueno. With his background in business and biochemistry, he is the bridge between the market and R&D, ensuring the company’s innovations address specific market needs and consumer pains. He oversees business development, overall commercial strategy and operations, strategic partnership development, and circular projects.
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