Presented by Kaffe Bueno
Recorded on October 30, 2025
The personal care industry is embracing natural ingredients, but are we truly ready for what nature looks like? If we want to formulate products that are genuinely natural, we need to rethink the outdated standards of “white = clean” and embrace nature’s true colours.
This webinar challenges formulators, marketers, and brand leaders to reflect on the unconscious biases shaping product development, and how breaking free from them is essential to evolve with consumer expectations and sustainability goals. Let’s explore what it takes to align our products with nature — beyond just the ingredients.
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