Presented by Sappi Biotech
March 12, 2026 at 10:00 a.m. EDT
In the ever-evolving landscape of laundry care, innovation continues to be shaped by consumer expectations — convenience, performance, and environmental responsibility. For consumers, performance is largely a sensory experience: if laundry looks clean and smells fresh, it feels clean. This is why visible cleaning results and lasting fragrance remain key drivers of innovation in the category. Within fabric care specifically, Micro Fibrillated Cellulose (MFC) is emerging as a promising ingredient capable of enhancing both performance and formula cost efficiency.
MFC consists of cellulose fibrils — the smallest structural units of cellulose fibres. When dispersed in water, these fibrils form an extensive three-dimensional network through hydrogen bonding and mechanical entanglement. This network structures and stabilizes active ingredients, enabling uniform distribution and optimized dosage across formulations. The result is improved performance and reduced ingredient dosage without compromising user experience.
In particular, MFC structures encapsulated fragrances and ester quats, leading to improved release profiles and enhanced fabric freshness while maintaining softness. In this webinar, we will explore how MFC influences the efficiency and release profiles of both encapsulated and unencapsulated fragrances, illustrating how small dosage components can have a significant impact on formulation performance and overall cost efficiency.
Presenters
Geoffrey Stijfs
Head of Sales
Sappi Biotech
Geoffrey Stijfs is Head of Sales for Sappi’s Fibrillated Cellulose, where he leads commercial strategy and market development within the Homecare sector. With expertise in both solid and liquid detergents, Geoffrey has become a driving force behind the successful introduction of fibrillated cellulose into next-generation liquid detergent and solid detergent sheet applications.
Geoffrey is particularly motivated by the challenge of creating sustainable change in high-volume, cost-driven industries. He combines strategic vision with hands-on market knowledge, enabling partners and customers to rethink formulations, supply chains, and product formats without compromising performance.
Geoffrey is a trusted speaker and sparring partner in strategic discussions around innovation, sustainability, and commercialization. His approach is collaborative, data-driven, and forward-looking — focused on building long-term value for both business and the environment.
Through his leadership, Geoffrey continues to help shape the future of homecare by turning sustainable materials into scalable, impactful solutions.
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