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My customers are often confused by the words “patentability” and “patent infringements.” And sometimes they’re under the impression that one of the prerequisites of launching a new product is to get a … [Read More...]
The UL Study: Under the Lens: Claiming Green – The influence of green product claims on purchase intent and brand perception provided an in-depth look into how consumers process and react to green … [Read More...]
Skin lightening refers to the ability of a product to reduce hyper-pigmented areas or spots on the skin. These products, also referred to as skin-whiteners, brighteners, or bleach creams, try to even … [Read More...]
View updated information on this topic in this newer article. When asked by clients or marketers to develop a 100% “natural” product, a product development chemist might experience some angst – and … [Read More...]