Presented by AAK
February 04, 2026 at 10:00 am EST
Are you struggling with grainy or gritty textures in your cosmetic formulations? Join us for a one-hour deep dive into the science and practical solutions behind bloom formation when working with shea butter. Hosted by Johan Pettersson, Product Development Manager, and Elena Genescà, Commercial Product Manager, this webinar will unravel the mechanisms that drive crystallization issues and provide actionable strategies to achieve smooth, stable, and high-performance formulations.
During this session, you’ll learn:
- Texture and bloom stability is highly influenced by the rate of crystallization.
- The choice of the liquid oil phase strongly impacts the rate of crystallization, and understanding the polarity of your liquid oil is key.
- Choosing a shea butter with optimized crystallization can reduce the risk for graininess in the formulation.
- Working with a non crystalizing shea, can solve incompatibilities with other oils and fats, such as coconut oil.
Whether you’re a formulator, product manager, or R&D specialist, you’ll leave with clear, science-backed takeaways to help you prevent grainy textures and unlock new opportunities in personal care innovation. Don’t miss this chance to interact with experts, ask questions and elevate your formulation expertise. Secure your spot and join us for an engaging, solution-focused hour.
Presenters
Elena Genesca Pont
Global Commercial Product Manager, Personal Care
AAK
Elena Genesca Pont is responsible for driving the innovation pipeline and commercial product development within the Personal Care division at AAK. Elena holds an M.Sc. in Chemical Engineering from Instituto Quimico de Sarria and an EMBA from Instituto de Empresa and has extensive experience in innovation and business development in B2B ingredient companies. Her focus is transitioning the cosmetic industry from synthetic to natural formulations. LIPEX® SheaLuxe TR™ is the most recent product she brought to the market and an example of how to enable this change.
Johan Pettersson
Product Development Manager
AAK
Johan has an engineering degree with a MSc in biotechnology from Lunds Tekniska Högskola, and works as a Product Development Manager at the Scientific Competence Center in Karlshamn, Sweden. He specialises in lipid crystallisation, physical chemistry and surface chemistry. Johan works with product development, troubleshooting and conducts research in the area of lipid crystallisation.
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