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In this competitive environment, it is essential to have powerful product claims that an everyday consumer can easily understand and differentiate from other similar products. Products should speak … [Read More...]
The benefits of soft focus technology are a key part of anti-aging skin care. Soft focus (EU) is the optical blurring of skin wrinkles caused by manipulating the transmission and scattering of light … [Read More...]
The benefits of peptides in skin care products are broadly known and have been well documented in various literary formats. However, clinical substantiation of these benefits is not always provided - … [Read More...]
The deposition of beneficial materials from rinse off products is an important need when formulating shampoos, body washes, and hair conditioners. Beneficial materials include fragrances (EU), … [Read More...]