Presented by Stepan
Recorded on October 14, 2026
As consumers expand their routines beyond traditional body wash, formulators have an opportunity to create complete shower experiences through textures, formats and sensorial cues that transform everyday cleansing into a more engaging ritual. From exfoliating products to cleansing mousses and after-shower treatments, shower care is becoming a platform for innovation across the entire routine.
Join Stepan Personal Care to Discover:
- Shower care trends influencing product development
- Emerging product formats reshaping the cleansing experience
- Formulation strategies for delivering differentiated sensory and performance benefits
Learn how formulation design, ingredient selection and application-driven development can help create distinctive shower care products that stand out in a competitive marketplace. Whether you're developing new concepts or expanding an existing portfolio, this webinar will provide practical insights and inspiration for your next innovation. Register today!
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